using social media (and networking) to land a job

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USING SOCIAL MEDIA (AND NETWORKING) TO FIND A JOB Presented by: Kelly Rusk, Thornley Fallis

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Page 1: Using social media (and networking) to land a job

USING SOCIAL MEDIA (AND NETWORKING) TO FIND A JOBPresented by:Kelly Rusk, Thornley Fallis

Page 2: Using social media (and networking) to land a job

WHY AM I HERE? Have never found a job using Workopolis,

Monster, classified ads.

Currently have an awesome job—and they came to me!

Page 3: Using social media (and networking) to land a job

SCHOOL…

IT’S STILL REAL LIFE!

Page 4: Using social media (and networking) to land a job

STUDENT LIFE…

To most employers… you’re all equal…

Page 5: Using social media (and networking) to land a job

STUDENT LIFE…

With debt piling up and the excitement of moving on, students are anxious to land a job…

BUT… how will you ensure you land a dream job?

Page 6: Using social media (and networking) to land a job

YOU *CAN* STAND OUT…

Page 7: Using social media (and networking) to land a job

FACT:

Over 50% of employers use social networking sites to research candidates.(in your industry, it’s probably closer to 100%) Pr

o-tip

:

Page 8: Using social media (and networking) to land a job

THEY WILL GOOGLE YOU…

Page 9: Using social media (and networking) to land a job

YOU CAN CONTROL WHAT THEY FIND*

*eventually

Page 10: Using social media (and networking) to land a job

NETWORKING

The more you do, the easier it is. Online & OfflineIt really, really, really is all about

who you know!! (AND who knows YOU!)

Page 11: Using social media (and networking) to land a job

BUILDING YOUR NETWORK

Join Professional Associations (IABC Ottawa) Take advantage of free or low-cost events:

Third Tuesday, Social Media Breakfast, Case Study Jam,

Find groups on Meetup.com Follow up! Send a quick email,

LinkedIn invite or direct message.

Pro-

tip:

Try

goin

g

alon

e

Page 12: Using social media (and networking) to land a job

SOCIAL MEDIA ETIQUETTE

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BE DISCREET

@theconnor tweeted:

"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."

Page 19: Using social media (and networking) to land a job
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FACEBOOK FAIL

Pro-

tip:

Just

DON’T

post

nega

tivel

y

abou

t wor

k!

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Page 22: Using social media (and networking) to land a job

Speaking of LinkedIn…

Page 23: Using social media (and networking) to land a job

Great use of key words and conversational

Page 24: Using social media (and networking) to land a job

TO BLOG…?

Blogging has TREMENDOUS benefits… But make sure you can commit!

Page 25: Using social media (and networking) to land a job

WHETHER YOU BLOG OR NOT…

Take the time to read and comment on blogs in your industry!

Page 26: Using social media (and networking) to land a job

IS THIS “PERSONAL BRANDING”?

If you think of a brand as how others will perceive you… then YES.

But remember: a brand includes EVERY detail and interaction, walk the walk and talk the talk!

Pro-

tip:

Wha

teve

r you

do, d

on’t

call

your

self

an

expe

rt!

Page 27: Using social media (and networking) to land a job

QUESTIONS?

Page 28: Using social media (and networking) to land a job

KELLY [email protected]

KELLYRUSK.COM@KRUSK

Special thanks to @ykashefi!

And thanks to: @SteveStP, @PrincessDoubt, @DannyStarr, @mjmclean, @cheekyboots, @IABCOttawa, @kerrymortimer, @ronaldmckee, @Brandyourself, @robert_saric, @dominiquesr, @dannystarr, @mebuell, @mvpetals @PRHartley, @Sarah_Houlihan, @RivalMyDesign, @MatPaciga, @MsCommuniKate, @Somekindofmom, @cl_arsenault