Using social media (and networking) to land a job

Download Using social media (and networking) to land a job

Post on 11-Nov-2014

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Created for Algonquin College advertising students

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  • 1. Using social media (and networking) to find a job
    Presented by:
    Kelly Rusk,
    Thornley Fallis
  • 2. Why am I here?
    Have never found a job using Workopolis, Monster, classified ads.
    Currently have an awesome joband they came to me!
  • 3. Schoolits still Real Life!
  • 4. Student Life
    To most employers youre all equal
  • 5. Student Life
    With debt piling up and the excitement of moving on, students are anxious to land a job
    BUT how will you ensure you land a dream job?
  • 6. You *Can* Stand out
  • 7. Fact:
    Over 50% of employers use social networking sites to research candidates.
    (in your industry, its probably closer to 100%)
    Pro-tip:
  • 8. They will Google You
  • 9. You can Control What they find*
    *eventually
  • 10. Networking
    The more you do, the easier it is.
    Online & Offline
    It really, really, really is all about who you know!! (AND who knows YOU!)
  • 11. Building your network
    Join Professional Associations (IABC Ottawa)
    Take advantage of free or low-cost events:
    Third Tuesday, Social Media Breakfast, Case Study Jam,
    Find groups on Meetup.com
    Follow up! Send a quick email, LinkedIn invite or direct message.
    Pro-tip:
    Try going alone
  • 12. Social Media Etiquette
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Be Discreet
    @theconnor tweeted:
    "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
  • 19.
  • 20. Facebook Fail
    Pro-tip:
    Just DONT post negatively about work!
  • 21. Is this Personal Branding?
    If you think of a brand as how others will perceive you then YES.
    But remember: a brand includes EVERY detail and interaction, walk the walk and talk the talk!
    Pro-tip:
    Whatever you do, dont call yourself an expert!
  • 22. Questions?
  • 23. Kelly Ruskrusk@thornleyfallis.cakellyrusk.com@krusk