use blogging & social networking to super charge your website | aao 2014 | wong

Use Blogging & SocialNetworking to Super Charge

Your WebsiteRandall V. Wong, M.D.

Medical Marketing Enterprises, LLC

AAO 2014Chicago, IL

SPE 07

Financial Disclosure

I have the following financial interests or relationships to disclose: Co-Founder:

Medical Marketing Enterprises, LLC Kiwi Splash, LLC

Goals for Today Every Website should be a Blog

Types of Websites

Components of Website

Content Marketing is the only way to achieve and maintain high rankings

What is SEO?

Website Static

Navigation

Graphics

Logos

“Website” is based upon design – no ability to rank.

Blog Customized Design

Coded for Optimization (SEO)

Dynamically add content, add function gradually

Has Marketing Value (i.e. ranks with Google)

ALL websites in 2014 should be constructed on “blogging software”

3 Types of Websites

Resource (Static, No SEO) – won’t rank

Marketing (Dynamic, SEO) - ranks

Interactive (Dynamic, SEO, “Blog”) – ranks & engages

Websites differ based upon content…….

Components of Website Design

Content

Function Resource Marketing Interactive

Social Media

Design Visual Appeal

Colors Graphics Video Logos

Ease of Navigation

Mobile Responsive?

Website design is obsolete – it has no value for Google rankings.

Content Management System (CMS)

CMS = “Blogging Software” Wordpress.com Wordpress.org – the best Blogger Drupal, Joomla

Hosted vs. Self-Hosted Wordpress.org: The most popular CMS

Self-hosted GoDaddy, Bluehost, Host Gator

Hosted Programs Wordpress.com Blogger

Wordpress.org

Most popular CMS

Extreme flexibility Best for SEO Plugins

Open-source

Best Website? Self Hosted

CMS – e.g. Wordpress.org

Design

Content – Optimized (marketing value)

CMS or “Blogs” offer both design….and the best optimization.

What is Optimization? Search Engine Optimization (SEO)

The process of translating the content of your web page to a format easily understood by search engines (Google, Bing, Yahoo)

SEO only applies to websites with content.

SEO only applies to content marketing.

SEO is fundamental to anyone marketing a service or sales.

Optimization allows your webpage to get ranked so it may serve as a marketing tool!

What Gets “Optimized?” Web site

Web page (each article)

Off-Page Social Media Local Search Review Sites

Search Engines See This…

…………..

SEO, Optimization and Social Media for Doctors and

Administrators

Lab – Optimize Website Title of the Website

Optimize Article (Post) – About “Randall Wong, M.D.”

AAO 2014

Sunday: 10/19, 12:50 PM “Building YO Brand- Marketing Essentials”SPEO8 | S101AB

Tuesday: 10/21, 12:45 PM“Live Website Analysis | Critique Your Website”Session 570 | S501DAAOE

Randall.V.Wong@gmail.com

Thank You andTo Your Success!

Randall V. Wong, M.D.Medical Marketing Enterprises, LLC

Randall.V.Wong@gmail.com