ucr social media

UCR Social Media

Anne Sophie Laurent – Fall 2011

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OVERVIEWO BLOGO FACEBOOKO TWITTERO LINKEDINO CLOSING THOUGHTS

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BLOG

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BLOGO UCR Social Media AS LaurentO 12 followersO 15 final postsO Pageviews : 434O Most comments: “Why social media

marketing ?O Keep a blog ?

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BLOG - VIDEO

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FACEBOOK

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FACEBOOKO Anne Sophie Laurent (personal account)O Play a crucial role in marketing and

businessO Interaction with customersO Relationship O Allow more power to customers

O Perceptions shiftO Effectiveness O Use in the future ?

O Personal and Professional purpose

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FACEBOOK - ANALYTICS

O Social Media List : 22 friendsO Brands and groups I’m following : 10

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TWITTER

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TWITTERO @AnneSophieLUCRO Like Facebook, important tool for a

company to be closer to its customers

O Keep using Twitter ?O Following

O ClassmatesO KTLA, LeMonde.fr, L.A Times, UC

Riverside…O Perceived Strengths and Weaknesses

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LinkedIn

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LinkedInO Anne Sophie LaurentO Already had a LinkedIn account

beforeO Using LinkedIn to build my personal

brandO Groups I belong to

O UC Riverside AlumniO IDRAC Paris

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CLOSING THOUGHTSO Online communitiesO Knowledge sharingO Use of these tools for businessO Use vs Not use

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THANKS FOR LISTENING