ucr social media
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UCR Social Media
Anne Sophie Laurent – Fall 2011
AS Laurent - Fall 2011 - Social Media Marketing 2
OVERVIEWO BLOGO FACEBOOKO TWITTERO LINKEDINO CLOSING THOUGHTS
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BLOG
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BLOGO UCR Social Media AS LaurentO 12 followersO 15 final postsO Pageviews : 434O Most comments: “Why social media
marketing ?O Keep a blog ?
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BLOG - VIDEO
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FACEBOOKO Anne Sophie Laurent (personal account)O Play a crucial role in marketing and
businessO Interaction with customersO Relationship O Allow more power to customers
O Perceptions shiftO Effectiveness O Use in the future ?
O Personal and Professional purpose
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FACEBOOK - ANALYTICS
O Social Media List : 22 friendsO Brands and groups I’m following : 10
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AS Laurent - Fall 2011 - Social Media Marketing 10
TWITTERO @AnneSophieLUCRO Like Facebook, important tool for a
company to be closer to its customers
O Keep using Twitter ?O Following
O ClassmatesO KTLA, LeMonde.fr, L.A Times, UC
Riverside…O Perceived Strengths and Weaknesses
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LinkedInO Anne Sophie LaurentO Already had a LinkedIn account
beforeO Using LinkedIn to build my personal
brandO Groups I belong to
O UC Riverside AlumniO IDRAC Paris
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CLOSING THOUGHTSO Online communitiesO Knowledge sharingO Use of these tools for businessO Use vs Not use
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THANKS FOR LISTENING