elodie wang - social media marketing (ucr)
DESCRIPTION
This powerpoint is made in the context of our Social Media Marketing class at the University of California, Riverside.TRANSCRIPT
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Social Media Marketing Final Project
Elodie WangUniversity of California, RiversideProfessor: Dr. Jeannette Guignard
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Part one: Showcase of my blog
• I have 13 final posts
• I have 12 total comments
• I have more comments and views on Wednesday because I post my homeworks on this day
• The post which has the most views is the step five, the post about a research online.
- Halloween- Groupon
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Video• It’s not that hard
• It took 1 hour 30
• I have 256 views until now
• If I can change something, I would change the position that I had. It’s more interesting to see the whole person.
• How could I improve?- By being more dynamic- Speak louder
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Blog in the future• I don’t think that I will keep up a blog
because:
- Of the time
- Topics aren’t really interesting
• But maybe one day, it will be needed for my future job.
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Part Two: Facebook • The important role of facebook in
companies marketing strategy
• We have to use facebook because it’s the most important social media
• Perceptions: Our facebook account is personal. We really have to be careful about the content.
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Facebook• Effectiveness
It’s one of the best way, amongst social media tool, to communicate with costumers or potential costumers
• FutureI created an account for my personal life and an other for this class. It’s important to protect ourselves.
• Friends: 83 friends
• Brands or groups: Camaïeu and UCR Extension
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Part Three: Twitter• What I learned about this social media tool?- First time that I used this- A lot of people use this- Little bit useless
• I won’t use Twitter
• I follow Bruno Mars, Cyprien and Madjid
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Twitter• Strengths:- Easy to use- Don’t need a account to see people profils
• Weaknesses- No Groups, videos, blogs - Everybody can see our twitter account
even if he doesn’t have an account
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Part Four: LinkedIn• I never use LinkedIn before this class
• It’s a social media tool especially for companies and professional workers
• It’s a good tool because it links companies and professional workers because they can see our resume.
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LinkedIn• I choose Hong Kong Connection and UC
Riverside
• I won’t continue to follow LinkedIn after the class because I don’t have enough experience but maybe after my five-year cursus
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~ Closing Thoughts ~ • Online Communities- Tamara sweet- Ehow
• Biggest take-awaySocial media isn’t here just for fun, everybody use this in order to reach something: to be seen and to be known by our friends, customers, potential customers, etc.
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~ Closing Thoughts ~• I learned how companies use social media
tools. So when I will work, I’ll use this because it’s one of the best way to reach people and it’s free. As Zappos Page, I would like to involve customer, how to entertain them. Finally, the most important is to build credibility in the professional environment
• I will use Facebook because I used to use facebook for a long time and I’m pretty addict
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Thank you for watching