turkish marketing lessons and disasters

Turkish MarketingA few lessons learnt in Turkey

Aug 2016

@thibautr

Key marketing principles

Branding

Differentiation

Segment, target, positioning

Finding your voice

Start a blog

Green is the new black

Extend your brand

Measure & improve

BrandingPicking a name for your brand carefully

Differentiation

The original

The classic

The Petit Beurre / Pötibör

The Pötibör (full stop)

The Etibör

The Upgrade to your Apple Watch

Because Fish ponds are so last year in parks

Segment, target, positioning(Go Broad)

Mosque, Panty’s , Patisserie, Cafe, modesty...

Segment, target, positioning(interest)

A football fan is a football fan whatever team they support

Segment, target, positioning(psychology)

Segment, target, positioning(generational)

The new female consumer: make-up and drinking games

Segment, target, positioning(hobbies)

The new male consumer: chess and ...

The new male consumer: chess and drinking game

Finding your voice

The Turkish Latin pun!

Start a blog!

Yes you are… oh wait I am confused!

Green is the new black

If you love your football club put your trash in their branded bins!

Brand extension

KPIsKey Performance Indicators

The guarantee of 100% clean toilets!

Only one way to reach our targets!

Thank you!

@thibautr