turkish marketing lessons and disasters
Post on 14-Apr-2017
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Turkish MarketingA few lessons learnt in Turkey Aug 2016@thibautr
Target: Provide a technical overview of Ubuntu CoreDuration: Approx 40 min + Q/A
Key marketing principlesBrandingDifferentiationSegment, target, positioningFinding your voiceStart a blogGreen is the new blackExtend your brandMeasure & improve
BrandingPicking a name for your brand carefully
The Petit Beurre / Ptibr
The Ptibr (full stop)
The Upgrade to your Apple Watch
Because Fish ponds are so last year in parks
Segment, target, positioning(Go Broad)
Mosque, Pantys , Patisserie, Cafe, modesty...
Segment, target, positioning(interest)
A football fan is a football fan whatever team they support
Segment, target, positioning(psychology)
Segment, target, positioning(generational)
The new female consumer: make-up and drinking games
Segment, target, positioning(hobbies)
The new male consumer: chess and ...
The new male consumer: chess and drinking game
Finding your voice
The Turkish Latin pun!
Start a blog!
Yes you are oh wait I am confused!
Green is the new black
If you love your football club put your trash in their branded bins!
KPIsKey Performance Indicators
The guarantee of 100% clean toilets!
Only one way to reach our targets!