tofi april 7, 2015 marketing: de monte

8/9/2019 TOFI April 7, 2015 Marketing: De Monte

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Branding and MarketingMichael De MonteCo - Founder, ScribbleLive

@demonte

8/9/2019 TOFI April 7, 2015 Marketing: De Monte

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Just listen to April!

8/9/2019 TOFI April 7, 2015 Marketing: De Monte

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8/9/2019 TOFI April 7, 2015 Marketing: De Monte

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8/9/2019 TOFI April 7, 2015 Marketing: De Monte

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Content marketing isa very old concept.

8/9/2019 TOFI April 7, 2015 Marketing: De Monte

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November 1867,Hartford SteamBoiler Inspection

and InsuranceCompany

debuted TheLocomotive.

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8/9/2019 TOFI April 7, 2015 Marketing: De Monte

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In 1895, JohnDeere started

publishing amagazine forfarmers called

The Furrow.

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8/9/2019 TOFI April 7, 2015 Marketing: De Monte

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There is Nothing New About it

• In 1900, Michelin developed The Michelin Guide.A 400-page document created to help driversmaintain their cars.

• In 1904, was distributing free Jell-O recipe book.

• 1913, Burns & McDonnell, an engineering rm,launched BenchMark magazine, a tradepublication that is still produced today.

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"#$ )&1*$1* +$/*30$8 ,1 "#$<300&9 9/- $83)/6&1/4= /18 ,* +&)3-$8 &1 *$/)#,12 +/05$0-

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Dove – “Evolutions”

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Always- “Like a Girl”

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States United to Prevent Gun Violence –“Guns With History”

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Thank YouMichael De MonteCo - Founder, ScribbleLive

@demonte