tofi april 7, 2015 marketing: de monte

8/9/2019 TOFI April 7, 2015 Marketing: De Monte

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Branding and MarketingMichael De MonteCo - Founder, ScribbleLive

@demonte



Just listen to April!



Content marketing isa very old concept.



November 1867,Hartford SteamBoiler Inspection

and InsuranceCompany

debuted TheLocomotive.

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*#/* 9,44 '$ '&*#$1*$0*/,1,12 /18 3-$+34:;



In 1895, JohnDeere started

publishing amagazine forfarmers called

The Furrow.

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@3,1*$--$16/4 $A/5.4$ &+)&1*$1* 5/0B$612:



There is Nothing New About it

• In 1900, Michelin developed The Michelin Guide.A 400-page document created to help driversmaintain their cars.

• In 1904, was distributing free Jell-O recipe book.

• 1913, Burns & McDonnell, an engineering rm,launched BenchMark magazine, a tradepublication that is still produced today.



"#$ )&1*$1* +$/*30$8 ,1 "#$<300&9 9/- $83)/6&1/4= /18 ,* +&)3-$8 &1 *$/)#,12 +/05$0-

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Dove – “Evolutions”



Always- “Like a Girl”



States United to Prevent Gun Violence –“Guns With History”



Thank YouMichael De MonteCo - Founder, ScribbleLive

@demonte

tofi april 7, 2015 marketing: de monte

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