tofi sept. 8, product: hyatt

8/11/2019 TOFI Sept. 8, Product: Hyatt

http://slidepdf.com/reader/full/tofi-sept-8-product-hyatt 1/26

Product Development Richard N. Hyatt



p

The Basics



NOT every idea is a product



TECHNOLOGY doesn’t

make it a product



Great Products are Disruptive



Markets change quickly


http://slidepdf.com/reader/full/tofi-sept-8-product-hyatt 7/26Low friction delivery wins



Building Great Products



Feel

the

PAIN


http://slidepdf.com/reader/full/tofi-sept-8-product-hyatt 10/26Don’t guess your customers needs



Product or Feature?



why |(h)w ! | adverbfor what reason or purpose: why did he do it? • [ with negative ] used to make or agree to a suggestion: why don't I give you a lift? rel.adverb(with reference to a reason) on account of which; for which: the reason why u

shots need repeating every year is that the virus changes.• the reason for which: each has faced similar hardships, and perhaps that is why they are

friends.exclam.1 expressing surprise or indignation: Why, that's absurd! 2 used to add emphasis to a response: “You think so?” “Why, yes.” noun (pl. whys )a reason or explanation: thewhys and wherefores of these procedures need to beexplained to students.



Prototype Early



Understand the HUMAN

aspect



Set the competitive bar high



User Experience is Important



Get the right people



The Long Haul



Don’t FearChange



Great products are evolutionary



Support is critical



Understand Technical

Debt


http://slidepdf.com/reader/full/tofi-sept-8-product-hyatt 23/26More != Better



Wrapping Up



Summary

Understand the PAIN your product solves

Discovery what customers really want

Set the competitive bar high

Get the experience right

Understand your product life cycle

Get the right people to build the best product



Thank You

tofi sept. 8, product: hyatt

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