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LEHRN Conference February 23, 2018 Monte J. Amundson

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Page 1: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

LEHRN ConferenceFebruary 23, 2018

Monte J. Amundson

http://www.lehrn.org/
Page 2: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Bytes AgendaDescribe the ConfluenceWhat is the impact of the confluence? Tips for Staying on the Edge5 Keys to Strong PartnershipsRecruitment Technologies for Early Adopters

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Page 3: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining
http://www.lehrn.org/
Page 4: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Technology

Recruitment

Marketing

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Page 5: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Early Applicant Tracking

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Page 6: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Early Recruitment Advertising

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Page 7: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Early Recruitment Marketing

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Page 8: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Today’s Marketing

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Page 9: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Why Should I Care?Practitioner:Retaining Talent is on your bosses agenda

HR Leader:Synergy across functions is vital

Technology Partner Listening to the VOC drives sales

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Page 10: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Tips for Staying on the EdgePrioritize the time Listen to VendorsPut perfectionism aside Embrace change Experiment- Fail Fast

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Page 11: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

5 Keys to Strong Partnerships1. Start with open and honest communication2. Demonstrate your trust3. Explain your pain4. Ask for help5. Provide feedback

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Page 12: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

“Must Have” Recruiting TechnologiesCandidate Relationship Mgmnt databaseProgrammatic Marketing/AdvertisingGoogle for Jobs LinkedIn Facebook

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Page 13: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

CRM

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Page 14: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

CRM Bring to events Automates job alertsMobile friendlyNurturing email campaigns with personalized

marketing Response rate tracking Text capability

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Page 15: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Programmatic Ad buying on the digital auction marketOn other job boards Actual digital ads

Think looking for shoes on-line Target candidates Follow on web

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Page 16: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Programmatic No more PPCNow Pay Per Apply

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Page 17: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Google For Jobs

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Page 18: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Google For Jobs

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Page 19: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Facebook and LinkedIn

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Page 20: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Where to StartPartner with your marketing departmentHire Marketing professionals into your

department Find great agencies

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Page 21: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Reach out for Assistance

Design and Development Content Marketing Social, SEO and PPC

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Page 22: LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early Recruitment Marketing. Today’s Marketing. Why Should I Care? Practitioner: Retaining

Q and A

Thank [email protected]

651.434.3466

http://www.lehrn.org/

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