the orlando addy awards • february, 27th, 2010 • orlando … · ad dy 2 2010 orlando addy ®...

The Orlando ADDY Awards • February, 27th, 2010 • Orlando Science Center

2010 Orlando ADDY® Awards 1

J S Bd C Gc

Bp Bs Sp CmDm Oh Nt

Cp N I R Tv M As

Ap Ea St

Pr Ea Sa

AAF/Ad2 Information

ADDY Gala Information

Best of Awards

ADDY Awards

THE PERIODICTable of Contents

3 4 6 6 8

26 28 30 30 32 34 34

15 16 22 22 26

34 36 38

2 President’s Letter

2 About Our Organization

3 2010 Judges

4 2010 Sponsors

6 AAF Orlando Board of Directors

6 2010 Orlando ADDY Committee

8 Gala MadScience Cast

11 Best of Professionals

13 Best of Students

15 Sales Promotion

16 Collateral Material

22 Direct Marketing

22 Out-of-Home

26 Non-Traditional Advertising

26 Consumer or Trade Publication

28 Newspaper

30 Interactive Media

30 Radio

32 Television

34 Mixed/Multiple Media

34 Advertising for the Arts & Sciences

34 Advertising Self Promotion

36 Elements of Advertising

38 Student ADDY Winners

2 2010 Orlando ADDY® Awards

A Few Words From Our President

On behalf of the Board of Directors of the American Advertising Fed-

eration - Orlando, I’d like to thank you for attending the 2010 ADDY®

Awards. Founded here in the Fourth District, the ADDY® Awards rep-

resent the true spirit of creative excellence by recognizing all forms of

advertising from media of all types, creative by all sizes and entrants

of all levels from anywhere in the world

As the Unifying Voice for Advertising, the American Advertising Fed-

eration protects and promotes the well-being of advertising. We ac-

complish this through a unique, nationally coordinated grassroots network of advertisers,

agencies, media companies, local advertising clubs and college chapters. These efforts

are fueled by the countless hours of volunteer board and committee members, as well as

through various fundraisers are programs, including the ADDY’s.

If you are not currently a member or volunteer, please feel free to contact me or any member

of our Board of Directors to learn how you can benefit from activity within the organization.

Jonathan Lee | President 2009-2010

The American Advertising Federation

As the "Unifying Voice for Advertising," the American Advertising Federation (AAF), headquartered in Washing-ton, D.C., is the trade association that represents 50,000 professionals in the advertising industry. AAF has a national network of 220 ad clubs and connects the industry with an academic base through its 210 college chapters.

www.aaf.org

4th District AAF

The Fourth District American Advertising Federation repre-sents 2,000 advertising professionals in Florida and the Ca-ribbean participating in 24 local clubs. The Fourth District leads the way and sets the standards for all other districts. Did you know that the ADDY® Awards began in Florida? Or that our lobbying efforts on behalf of our members, are the example other districts follow?

www.4aaf.com

The American Advertising Federation - Orlando

The American Advertising Federation - Orlando represents 300+ members in the Central Florida area. Our member-ship is composed of a unique mix of media, agencies, vendors and advertisers. We create opportunities for our members to network with each other through monthly lun-cheons, educational programs and special events.

www.aaf-orlando.com

Ad2 Orlando

Ad2 Orlando is a division of AAF and AAF-O specifically for advertising professionals age 32 and younger. Programs focus on professional development for young advertising professionals. If you are a member of AAF-O, we ask that you invest your future by sending eligible employees to Ad2 programs. Individuals that are involved in Ad2 see our industry as a career, not just a job.

www.ad2orlando.com

One Organization, One Voice

Brett McCoy cut his teeth as a Brand Planner and Senior Account Director. It was through these roles that he gained the knowledge that research is the key to reveal-ing consumer thinking and market insights. He has provided the yin balance to the yang of traditional creative shops during his manage-ment of branding initiatives for the likes of Kraft, Comcast, Time, Inc, Clorox, 3M, Wal-mart, Target, and LucasArts. Brett understands that each Citizen project needs to speak to the right audience in the right way, and he puts this objec-tive in the forefront as he leads all of Citizen’s brand, entertainment and client services.

Jenn Sedlecky began her career at Manheim Advertising in Cleve-land, Ohio, as an assistant broadcast producer/junior copywriter. She then worked as a writer at Wyse Advertising in Cleveland. During her seven years at Wyse, she worked with numerous industries such as cable providers and television net-works, financial institutions, restau-rants, petroleum, and nonprofits. She has written for a wide variety of clients, some of which include Fox Sports Net, Kendall Motor Oil, Lone Star Steakhouse, Marathon, Mead, National City Bank, Rubbermaid, and Sherwin-Williams. She recently joined Liggett-Stashower, Cleveland, OH, as a Senior Copywriter.

Ilan Geva is an international brand-ing expert, who teaches, practices and implements all brand touch-points. He joined Ogilvy & Mather as Design Head and Creative Director in Johannesburg, Los Angeles, and Chicago. Later he held senior cre-ative positions with Leo Burnett and Frankel & Co. (now ARC Worldwide) his other positions were: VP Exec. Creative Director at Kragie/Newell (now Integer) Des Moines, and VP Creative Director at Gage Market-ing, Minneapolis. He currently runs Ilan Geva & Friends, a brand com-munications consultancy in Chicago, and serves as the U.S. Narrator of the European firm brandstory. Ilan is a consultant with Vale International.J

www.fullsail.com

Gold Sponsors

Silver Sponsors

Bronze Sponsors

B I G S K Y P R O D U C T I O N S I N C . C O M

www.fullsail.com

Presenting Sponsors

www.fullsail.edu

Character illustration on the cover by Brian Nutt.

PresidentJonathan LeeArchipelago

Vice PresidentDebbie Morris WebResource

TreasurerYeoshua BendayanPush Button Productions

Secretary Dione Moxley Radiological Institute of the Villages

Immediate Past President, Silver Medal Co-ChairWagner Beloved Experiential

Director, Programs ChairScott AnkerholzFry Hammond Barr

Director, Multicultural and Diversity ChairKevin AustinU_Go365! Media

Director, Socials ChairStacey Paul BarabeExhilarate Events

DirectorRenée BlairRenee Blair | Graphic Design

Director, Communications Co-ChairDavid BrothertonB. Creative

Director, Membership Co-ChairDamon DidierMediaVision

Director, ADDY ChairScott EverhartSEE SPOT Marketing

DirectorJoe ForgétTechnetium Creative

Government Relations ChairBarbara HartleyUnity Mobile

Director, Sponsorships Co-ChairBarbie HawkinsThe Sunshine Group

Director, Sponsorships Co-ChairSharon OsbornNational Newspaper Placement Services

Director, ADDY Judging Chair, Communications Co-ChairJon RuhffPush Button Productions

Education and Scholarships ChairTiffany SandersJHT, Incorporated

National Conference ChairBarb SchererEngauge

Director, Interactive ChairSharon Swendner.Com Marketing

Director, Membership Co-ChairMarcos TamezUnivision

Director, Programs CommitteeCeleste ThomasNational Cinemedia

DirectorShannon TierneyEngauge

Silver Medal Co-ChairSilver Medalist 2009Jessica Roberts Anson-Stoner

Past President 1992-1993Silver Medalist 2002Lon WinterMirage

Past President 1997-1998, 2005-2006Pamela HughesABC Central Florida Chapter

Past President 1999-20004th District Governor 2005-2006Silver Medalist 2005Barb SchererEngauge

Past President 2001-2002Cyndy MurrietaAnson-Stoner

Past President 2002-2003Dana A. ClaryeWomen Network

Past President 2003-2004Cathy GwynnGwynn Market Research

Past President 2004-2005Barbara HartleyUnity Mobile

Past President 2006-2007Cheryl MallRollins College, Crummer Graduate School of Business

Past President 2007-2008Larry MeadorEvok Advertising

AAF Orlando Board of Directors

AAF Orlando Board of Trustees

ADDY Committee Members

Ad2 Orlando Board of Directors

PresidentWill RoyallRoyall Media Inc.

President ElectJennifer GammichiaProgressive Communications

Immediate Past-PresidentKristen ZucksPush

Communications Co-ChairShaun Whalen

Communications Co-ChairZach Firestone

Government Co-ChairNichole GriffinYpartnership

Government Co-ChairHeather KeroesPush

Education Co-ChairKyle Hooper

Education Co-ChairSusan WattsPush

Public Service Co-ChairWayne KanChernoff Newman

Public Relations ChairLindsey LevyPush

Socials Co-ChairJillian BacoJillian Baco Designs

Membership Co-ChairSarah Peerani

Membership Co-ChairAshton DunnFry I Hammond I Barr

ADDY ChairScott Everhart

Publicity / PromotionsSub-Committee ChairMarcos Tamez

Heather Heinz

Adriana Generallo

JR Alaoui

Simien Antonis-Park

Eric Dean

Lee Waters

Judging / EntrySub-Committee ChairJon Ruhff

Cecili Blair

Olivia Crawford

Shannon Tierney

JR Alaoui

AwardsSub-Committee ChairChristian Knightly

Sub-Committee Co-ChairChristine Cerniglia

Gala / Show ProductionSub-Committee ChairScott Everhart

Cecili Blair

Owaissa Vanderberg

Heather Heinz

Eric Dean

SponsorshipsSub-Committee ChairJR Alaoui

Scott Gierum

John Afflebach

Members at Large

David Brotherton

Jon Lee

Beth Krauklis

Carol Bracewell

Calvin Cearley

Michelle Harris

Gwendolyn Drake

Interviewer: David MackeyBio: Grew up in Winter Park/Orlando. 1st Passion was Soccer. Played my entire life - professionally for 12 years. Now I have taken that tremendously hard work, dedication and professionalism to the Passion I have for Entertainment for the past 17 years; where I have been an Actor, Spokesperson/Host, Model, Voice-Over Talent and Stuntman. Has been in over 750 films, commercial, and print shoots.

Interviewer: Karen LeBlanc Bio: Karen LeBlanc is a spokesmodel and actress who began her on-camera career as a TV News An-chor and journalist working in Louisiana and later in Mexico. Karen left the broadcast news industry to focus full time on acting, and her work as a spokes-model and TV host. She can be seen in numerous TV commercials, videos, and print ads. She continues to exercise her journalism skills as a freelance writer for a variety of clients. To learn more about Karen, go to www.karenleblanc.org Fauntleroy Addison - Mark Silverberg Bio: My recent credits include being a principal in an Accenture Tiger Woods commercial, only to be the first taken off the air during recent events. My most creative shoot had to be as the butler in a visi-tor cyber-interaction for the Chicago Museum of Sci-ence and Industry. Over the last six months I also ap-peared in shoots for Oticon, Avantas, PUP, Blue Man Group, Barnes and Noble, Florida Hospital, GolfNow.com. and Disney World.

Overton Hooke - Michael Ray Davis Bio: Michael Ray Davis began his career some 20 years ago as a radio DJ and quickly defined the Pe-ter’s Principle. Voice overs, 8 years as a featured extra on “Walker, Texas Ranger”, and many other TV and Film projects later; (most of which can be viewed in his living room) Davis moved from Texas to Florida where he has had starring roles on National Television, principal leads in featured films, and a myriad of com-mercials. Always striving for excellence, Davis’ motto is, and will continue to be “See ya’ at th’ TOP!”

Sterling Winston - Scott J. SmithBio: Scott is a versatile stage & film actor with strong improv skills. His stage experience includes 7 years with the Atlantic Shakespeare Festival and appear-ances with the Backlight Theatre Project. Scott has been seen on HBO’s “Recount” starring Kevin Spacey and Laura Dern, “Daniel’s Lot” featuring Gary Burg-hoff, “America’s Most Wanted,” Discovery Channel’s “The New Detectives,” and regional commercials for Lifestyle Family Fitness, PGA Tour Charities, Design Works Interiors and the State of Florida Fish and Wildlife Conservation Commission.

Penny Moore (Receptionist) - Clare GhezziBio: Clare is excited to be a part of the Addy’s this year. Clare has been a member of the Resident En-semble at Art’s Sake Acting Studio since 2005. That last few years she has been concentrating mostly on theatre. Most recently she was seen in PRT’s Summer Shorts, Tony ‘N Tina’s Wedding, The Heidi Chronicles, Play de Luna 2008. Although Clare enjoys theatre she can’t wait to get back in front of the camera. She’s interested in doing commercial, film, TV, Voice Over, etc. So consider her for your next project. Check out my website at www.247cast.com/clare

Eugene Moore (Elevator Man) - Jarrett RickerBio: Jarrett is finishing up his degree at The Univer-sity of South Florida in Tampa. In May he will grad-uate with his B.A. in Communications with a con-centration Performance Studies. With training and experience in both theatre and film Jarrett intends on moving to LA to further his trade as a screen ac-tor, in hopes of developing a professional name for himself within the industry.

Patty Moore (Receptionist) - Tonia KerrBio: Hi, I’m Tonia an Actress, Model, Host, and Voice-over Artist. Check out my website: www.247cast.com/toniakerr. I’ve been busy with: VO work for Mar-riott Vacation Club International, Degree, and Cervi-cal Cancer screening month; print work for Zipcar; a commercial for Polk County’s Ledger; AND April 5th Letters To God comes to theaters. I play Sam’s Mom, Mrs. Elizabeth Perryfield. Please check it out! It’s a great movie with a wonderful message.

Copy Girl 1 - Amy RogersBio: Since August, Amy has traveled around Florida as co-host of “Eye on Travel” on Dish Network and soon will begin work as the host of the new fitness reality show Excel R 8. She kicked off the new year working as an emcee with Coca-Cola at the Champs Sports Bowl, Capital One Bowl, and Walt Disney World Marathon Weekend

Copy Girl 2 - Autumn AlexanderBio: Autumn Alexander has recently been hosting on Daily Buzz. She performs in “Finding Nemo the Musi-cal.” Recent commercial credits Disney Vacation Club, Panda Express, Universal Nissan. She does cartoon voice-overs. She played Stormy, the sidekick in In-spector McCloud. She is a member of Actor’s Equity.

Creatives - Joel WynkoopBio: Joel started in 1984 with a direct to video movie Twisted Illusions. Wynkoop also starred in in-dependent movies Rot, Scary Tales 1 & 2, The Bite, Shaawanookie, Brainjacked, Unexpecting, Stopped Dead, Herscell Gordon Lewis’ The Uh-Oh Show, Post Mortem America 2021,and Strip Club Slasher. Wynkoop has appeared in commercials, shorts, cameo spots and starring roles in other indie pro-ductions. Wynkoop is behind Wynkoop TV which cover events and is home to “The Joel Wynkoop Show.” Joel can be seen on IMDB, Netflix.com, and www.wynkoopptv.com

Creatives - John WeyrickBio: John has been principal in a hundred local com-mercials, 7 nationals, 3 magazine covers, a full page ad in PEOPLE Magazine, and a major brand calen-dar. He is now being seen in movies on cable, (The Touch) and on DVD, (Robodoc, The year of Getting to Know Us, The Bros, and The Oscar Lose Story). He appeared in several stage productions, been a radio DJ and TV announcer, and teaches acting.

Creatives - David O’DonnellBio: David is ecstatic to be a part of the Addy Awards. David has been in Fl. for 3 years most of which has been a member of the performing arts community as an independent writer, actor, and producer. Mostly notably David wrote, produced and acted in his very own sitcom treatment called Downtown Theater. He is very lucky to have been part of many other proj-ects in his time here.

Creatives - Tori ChurchillBio: 28 year career in the business. Character ac-tress, spokesperson, atmosphere performer, fashion and living statue.

Creatives - RJ StallmanBio: R.J. bills herself as “Fifty, Fat & Funny” She just landed a Principal SAG Publix spot as the friendly bakery lady, a global Merck Pharmaceutical print job as the balloon lady and a cameo appearance as the” Over the Hill Bunny” with the late Jeff MacKay, in the film “December”.

Secret Service - Erik SandbergBio: Erik is an accomplished commercial actor spe-cializing on the classic dad, teacher and executive roles. Featured in Polk County Tourism, Disney, Am-scott, Ginn Resorts, as well as on HSN. Other creative projects include live stage, comedy, and voice-overs. His two gorgeous kids, also have been feature in ads such as Bealls and Dillard’s. So if an action guy is needed his hobbies include water sports, motorcy-cles, martial arts, scuba diving, archery and firearms.

Paparazzi - Millie Anne ShipeBio: Millie just closed an extended run of the hilari-ous comedy, “Blithe Spirit,” at The American Stage-in St. Petersburg where she played the quirky maid, Edith. Prior to that she performed at Sea World during the Holiday Season as one of Santa’s elves where she thoroughly enjoyed making children and parents laugh while promoting good manners. She has also been spotted from time to time performing on stage for Disney, film projects (such as Letters to God which opens up in theatres nationwide this April!) and commercials.

Paparazzi - Dawn DavisBio: Born and raised in New Jersey, Dawn came to Orlando through Charlotte, NC and Cleveland, OH. Drawn to the performing arts from an early age, the courage to become a working performer came much later in life - but it came! In addition to the-atre, film and television, Dawn also does voiceover and spokesperson work, as well as promotions, trade shows and conventions. Visit her website: dawnp-davis.com and watch her on the upcoming 1,000th episode of America’s Most Wanted on March 6. Cel-ebrate your creativity!

Sales Guy - Tom Elgin Bio: Tom is a full time actor, model and spokesper-son. Since 2007, he has been in over 50 projects including leads, principal and background in over a dozen commercials and infomercials. Tom’s passions beyond acting include martial arts (Aikido- black belt for 17 years), languages (fluent in Spanish) and he’s even made 8 (AFF) Skydives.

Greeters/Awards Girl - Jody McNeilBio: Jody is appearing on HSN live shows for Ab circle Pro with Jennifer Nicole Lee, and have been asked to appear in the infomercials for the newest fitness machine that hasn’t been aired yet but think it will be the latest craze! Recently shot Vermont Teddy Bear valentines commercial, and shot a fitness com-mercial for Pure Protein which will air on national TV in March. Last week I shot a music video for a band in Finland, in St Pete.

Greeters/Awards Girl - Diana LovellBio: I’m Diana, an actress/model, born on the Island of Cape Verde, a mix of Portuguese, African, and Dutch. I was raised and attended college in Boston, moved to New York for 4 years, and now reside in Orlando! In the industry for 7 years and booking jobs! Most recent: Sweetbay Grocery Stores, Hilton, Hotels, Bahamas, Insight Financial, 3M and Disney. I have TELE PROMPTER/ EAR PROMPTER experi-ence and a background singer for numerous artists such as New Edition and Raphael Saadiq. I have hosted conventions and live shows. Life is good and keeps getting better!

2010 ADDY Awards Gala – Mad Science Cast Casting by Heinz Productions ~ 247cast.com

Best Art Direction Entrant: Acropolis, Inc

Advertiser: Palmer House Hotel

Title: Palmer House Hotel

Credits: Mario Saccamango, Creative Director

Lawrie Talanski, Art Director

Jacqui Garcia, Copywriter Dorothy Milazzo, Account Executive

Best of Sales Promotion Entrant: Disney’s Yellow Shoes Creative Group

Advertiser: Disney Cruise Line

Title: Disney Cruise Line DVD

Credits: Linda Hill, Broadcast Producer

LaTanya Beauregard, Art Director Scott Ritchey, Writer

nth Degree, Menu, Graphics, Authoring

Mike Willats, Mind’s Eye - Editorial

Randy Mease, Sweet Audio Music

Best of Collateral Entrant: Ypartnership

Advertiser: Outrigger Resorts

Title: Outrigger Grand Opening Announcement

Credits: Rob DeLuke, Executive Creative Director

Avery Smith, Art Director

Danielle Lillig, Copywriter

Carrie Kleifgen, Production Manager Melanie DeAbreu, Account Executive

Best of Out-of-Home Entrant: Disney’s Yellow Shoes Creative Group

Advertiser: Disney Parks and Resorts

Title: Cinderella’s Running Shoe

Credits: Matt Stewart, Art Director

Lisa Albano, Art Director

John McCall, Writer

Garth Vaughan, Photographer

Best of Show Entrant: Progressive Design Group

Advertiser: Progressive Communications

Title: Progressive Holiday Planner for Him/Her Credits: Progressive Design Group, Team Project,

Progressive Design Group

Special Judges Award Entrant: Katrina Mustakas

Advertiser: Valencia Community College

Title: I am the match. (Self Promotional)

Credits: Kristy Pennino, Instructor

Special Judges Award Entrant: Katie Griesel

Title: Merrell All-Terrain Footwear

Special Judges Award Entrant: Christine Cerniglia

Title: Self Promotional Campaign

Credits: Kristy Pennino, Graphics Department Chair

Special Judges Award Entrant: Tina Henderson

Title: P!nk Roses

Credits: Tina Henderson, Designer

Best of Non-Traditional Entrant: Anson-Stoner

Advertiser: Sun Sports/FS Florida

Title: Don’t Miss

Credits: Tom Macaluso, Art Director

Tom Woodward, Copywriter

Tom Macaluso, Creative Director

Best of Interactive Entrant: Acropolis, Inc

Advertiser: Urban Sunshine

Title: Urban Sunshine Website Credits: Mario Saccamango, Creative Director

Holly Smith, Art Director

Peg Fitzgerald, Account Executive

Best of Self Promotion Entrant: Progressive Design Group

Title: Progressive Holiday Planner for Him/Her

Campaign

Credits: Progressive Design Group, Team Project,

Progressive Design Group

Student Best of Show Entrant: Gabriel Shockey

Title: Cheer with brightCLEAN Ad Campaign: When Color Really Matters

Credits: Jason Ellison, Professor of Graphic Design

SALES PROMOTION01 A Catalog

Silver ADDY® Award Entrant: Correct Craft, Inc.

Advertiser: Nautiques by Correct Craft, Inc.

Title: Nautiques by Correct Craft, Inc.

Credits: Brian Sullivan, Director of Marketing

01 B Sales Kit

Gold ADDY® Award Entrant: Acropolis, Inc

Advertiser: Palmer House Hotel

Title: Palmer House Hotel

Jacqui Garcia, Copywriter

Dorothy Milazzo, Account Executive

Gold ADDY® Award Entrant: hard rock international

Advertiser: Hard Rock Hotels & Casinos Title: Hotel & Casino Investor Book

Credits: Rick Patrick, Sr. Director of Creative Services

Linda Brotherton, Creative Director

Ryan + Deslauriers

Blake Smith, Music & Culture Manager/Copywriter

02 A Packaging

Gold ADDY® Award Entrant: Progressive Design Group

Advertiser: Total Health Diabetes

Title: Total Health Diabetes Management System

Credits: Dori Hejtmanek, Art Director

Kimberly Binkerd, Lead Designer

Betty Piloto, Designer

Bernadette Mural, Designer

03 A Point-of-Purchase

Silver ADDY® Award Entrant: Engauge

Advertiser: Sonny’s Bar-B-Q

Title: Pulled Pork In A Stocking

Credits: Mitch Boyd, Creative Director, Art Director

David Stone, Associate Creative Director, Copywriter

Silver ADDY® Award Entrant: Acropolis, Inc

Title: Urban Sunshine

06 B Annual Report, Color

Silver ADDY® Award Entrant: Florida Hospital

Advertiser: Florida Hospital Community Relations

Title: 2008 Community Report

Credits: Cameron Hathaway, Art Director

Spencer Freeman, Photographer

Penny Jones, Marketing Manager

Leslie MacInnis, Copy Writer

07 B Brochure, Color

Gold ADDY® Award Entrant: Ypartnership

Advertiser: Honduras Institute of Tourism

Title: Honduras Brochure

Frank Salonek, Creative Director/A.D.

Carrie Kleifgen, Production Director

Mark Sunderland, Associate Creative Director

Javier Bracero, Account Executive

Amber Plank, Designer

Advertiser: Hard Rock International

Title: ICONS

Heidi Brown, Designer

Claudia Blum, Production Director

Silver ADDY® Award Entrant: Correct Craft, Inc.

Advertiser: Nautiques by Correct Craft, Inc.

Title: Nautiques by Correct Craft, Inc.

Credits: Brian Sullivan, Director of Marketing

03 B Point-of-Purchase

Title: Pulled Pork in a Stocking

03 C Trade Show Exhibit

Gold ADDY® Award Entrant: Red Rocket Studios

Advertiser: Siemens Energy

Title: Siemens Smart Chopper Interactive Display

Credits: Jeff Campese, Creative Director

John Hubbard, Creative Director

David Reagan, Creative Director

Tom McCarthy, Creative Director

04 Video Sales Presentation

Gold ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group

Advertiser: Disney Cruise Line

Title: Disney Cruise Line DVD

Credits: Linda Hill, Broadcast Producer

LaTanya Beauregard, Art Director

Scott Ritchey, Writer

nth Degree, Menu, Graphics, Authoring

Mike Willats, Mind’s Eye - Editorial

Randy Mease, Sweet Audio Music

COLLATERAL MATERIAL

05 A Stationery Package

Silver ADDY® Award Entrant: Ypartnership

Advertiser: Hima Health

Title: Hima Health Stationery Package

Greg Scraper, Designer

Stewart Jones, Production Manager

Silver ADDY® Award Entrant: Acropolis, Inc

Advertiser: Squeem

Title: Esbelt

Dorothy Milazzo, Account Executive

Silver ADDY® Award Entrant: hard rock international

Advertiser: Hard Rock Hotels & Casinos

Title: Vibe Manual

Andrea Melotti, Sr. Director of Hotel Operations

Silver ADDY® Award Entrant: hard rock international

Advertiser: Hard Rock Hotels & Casinos

Title: Style Guide

Jay Pecotte, Director of Project Development

Andrea Melotti, Sr. Director of Hotel Operations

08 E Book Design

Advertiser: WMS Gaming

Title: WMS Profile Book

Greg Scraper, Designer

John MacDonald, Illustrator

Brenda de Treville, Writer

09 A Poster

Gold ADDY® Award Entrant: Anson-Stoner

Advertiser: Apex Pest Control

Title: Tank Poster

Title: Bomb Poster

09 B Poster Campaign

Title: War On Bugs Campaign

10 A Special Event Card

Gold ADDY® Award Entrant: Frecklefoot Creative

Advertiser: Abbott Printing

Title: You’ve Been Tagged

Credits: Faith Amon, Creative Director

Nicki Drumb, Design & Copy Writing

David Abbott, Printing

10 B Special Event Invitation

Advertiser: Florida Citrus Sports

Title: Member Appreciation Invitation

Credits: Mitch Boyd, Creative Director

10 C Special Event Announcement

Gold ADDY® Award Entrant: Ypartnership

Advertiser: Outrigger Resorts

Title: Outrigger Grand Opening Announcement

Avery Smith, Art Director

Carrie Kleifgen, Production Manager

Melanie DeAbreu, Account Executive

Title: Grenade Poster

Title: Machine Gun Poster

Title: Pulled Pork In A Stocking

Title: 8 Hours

Sandy Stewart, Copywriter

Silver ADDY® Award Entrant: THINK CREATIVE

Advertiser: Emory University

Title: Emory University Dining Poster - Late Night

Credits: Mark Freid, Creative Director

Diane Levine, Copywriter

Paul Mastriani / Lure Design, Art Director / Designer

Silver ADDY® Award Entrant: Anson-Stoner

Title: Grenade POP

Title: Machine Gun POP

Title: Chinch Bugs Yard Sign

Pete Eldridge, Copywriter

Title: Hatched Yard Sign

DIRECT MARKETING

11 A Direct, B-to-B or Consumer

Silver ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group

Title: Walt Disney World Customized Maps

Credits: Lisa Albano, Art Director

Lenny Labato, Production Artist

Don “Ducky” Williams, Illustrator

OUT-OF-HOME

14 C Outdoor Board

Title: Halloween Digital Outdoor

Credits: Bil Shannon, Art Director

John McCall, Writer

Craig Fleck, Production Artist

Will Gay, Creative Director

17 B Site, Interior Static

Title: Cinderella’s Running Shoe

John McCall, Writer

17 D Site, Exterior Static

Title: Tank POP

Title: Bomb POP

18 Out-of-Home Campaign

Title: War On Bugs POP Campaign

Title: Yard Sign Campaign

Mimi Allen, Copywriter

Pete Eldridge, Copywriter

Title: Halloween Airport Tram Clings

John McCall, Writer

Craig Fleck, Production Artist

Silver ADDY® Award Entrant: John H Bateman Inc.

Advertiser: Richard Petty Driving Experience

Title: Petty Outdoor

Credits: Bill Nosan, Copywriter /Art Director

John Bateman, Photographer

ED Gilbert, Account Director

23 B Consumer/Trade, Spread, Color

Silver ADDY® Award Entrant: Florida Hospital

Advertiser: Florida Hospital & Florida Radiology Imaging

Title: Digital Mammography Print Ad

Credits: Cameron Hathaway, Art Director

Matt Hovland, Copy Writer

Candy Jackson, CHN Director

Chelle Simmons, CHN Director

24 B Consumer/Trade Campaign, Color

Title: Petty Print

Advertiser: SeaSite

Title: SeaSite

Advertiser: Heritage Travel

Title: Gozaic Ad Campaign

Ken Dao, Art Director

Barry Lott, Account Executive

NON-TRADITIONAL ADVERTISING

20 A Non-Traditional

Title: Trash Talk Backboard

Title: Two Points

Title: Don’t Miss

20 B Non-Traditional Campaign

Title: Backboard Campaign

CONSUMER OR TRADE PUBLICATION

22 B Consumer/Trade, Full Page, Color

Advertiser: Mission Inn

Title: Mission Inn

27 B Newspaper, Full Page, Color

Advertiser: Orlando Business Journal

Title: Al Gore

Credits: Mitch Boyd, Creative Director, Art Director, Copywriter

Title: Bonus

Title: Making Business Green

30 A Newspaper Campaign

Title: Orlando Business Journal Subscriptions

Campaign

NEWSPAPER

26 A Newspaper, Fractional Page

Title: Mocha Cream

Title: Think Inside The Box

Title: Water Cooler

Credits: Mitch Boyd, Creative Director, Art Director, Copy Writer

26 B Newspaper, Fractional Page, Color

Title: Hatched Ad

Jason Kucharski, Art Director

Title: Booyah

John McCall, Writer

Jesse Mathews, Digital Artist

Kent Phillips, Photographer

Title: Fenway

John McCall, Writer

Title: IRA

John McCall, Writer

30 B Newspaper Campaign, Color

Title: Ultimate Fan Strips Ads

John McCall, Writer

Title: Orlando Business Journal Subscriptions

Campaign

Advertiser: Panama City CVB

Title: Panama City CVB Real Fun Beach Campaign

Credits: Rob DeLuke, Executive Creative Director/AD

Mark Sunderland, Associate Art Director/Writer

Mack McCarty, Photographer

INTERACTIVE MEDIA

34 A Website, Consumer Flash, Products

Gold ADDY® Award Entrant: Acropolis, Inc

Title: Urban Sunshine Website

39 B Local Radio

Title: Doing It Radio

Credits: Gene Albamonte, Copywriter

Randy Mease/Sweet Audio, Production

42 National Radio Campaign

Title: Apex Radio Campaign

Credits: Gene Albamonte, Copywriter

Randy Mease/Sweet Audio, Production

Title: Hospital

Credits: Ned Crowley, Chief Creative Officer, mcgarrybowen

Jon Moore, Chief Creative Officer, mcgarrybowen

Marty Muller, SVP Global Marketing, Creative, Yellow Shoes

Sally Conner, VP Global Broadcast Production, Yellow Shoes

Dave Lancashire, Production Director, Yellow Shoes

Toby Myers, Director, Account Management, Yellow Shoes

Kirk Thatcher, Director, Gartner

Title: Window Dressing

Title: Joy to the Small World

Jon Moore, Managing Director, ECD, mcgarrybowen

Cory Stone, Production Director, Yellow Shoes

Janice Simcoe, Director, Account Management,Yellow Shoes

Todd Mueller, Director, Psyop/Smuggler Production

Kylie Matulick, Director, Psyop/Smuggler Production

Chris Plansker, Composer, Yessian Music

Dan Yessian, Composer, Yessian Music

48 A National TV Campaign

Title: Give a Day Get a Disney Day Campaign

TELEVISION

44 A Local TV

Gold ADDY® Award Entrant: Platinum Creative @ Full Sail University

Advertiser: Full Sail University

Title: Creative Minds - Film

Credits: Platinum Creative, Platinum Creative

44 B Local TV

Gold ADDY® Award Entrant: John H Bateman Inc.

Title: Petty TV

John Bateman, Director/photographer

Bryan Bateman, camera Assistant

Randy Meese, Audio

Ed Gilbert, Account Director

47 A National TV, Consumer Products

Title: Dream Date

Title: Construction Destruction

Marty Muller, SVPGlobal Marketing, Creative, Yellow Shoes

Brian Yessian, Music Creative Director, Yessian Music

69 F Self-Promotion, Interactive

Gold ADDY® Award Entrant: THINK CREATIVE

Advertiser: Think Creative / Drive New Media /

Lure Design / Kim Fox

Title: The Moment Jars Website

Credits: Mark Freid, Creative Director / Copywriter

Cliff Manspeaker / Drive New Media, Web Design

Lure Design, Graphic Design

Kim Fox, Illustrator

Silver ADDY® Award Entrant: TIMBER! Creative Group LLC

Advertiser: TIMBER!

Title: TIMBER! Creative Group’s Web Site

Credits: Jeremy A. Carrus, Partner / Creative Director

Jorge Colon, Partner / CTO

Phil Tripoli, Partner / Videographer

Natalie Zimmerman, Copywriter

69 H Self-Promotion, Non-Traditional

Gold ADDY® Award Entrant: Red Rocket Studios

Advertiser: Red Rocket Studios

Title: Red Rocket T-shirt Club

Credits: David Reagan, Creative Director

Alan I Spach, Art Director - Illustrator

Silver ADDY® Award Entrant: TIMBER! Creative Group LLC

Advertiser: TIMBER!

Title: TIMBER! X-Mas Log

Credits: Jeremy A. Carrus, Partner / Creative Director

Jorge Colon, Partner / CTO

Phil Tripoli, Partner / President

Natalie Zimmerman, Cutter / Handy Girl

Jade Johnson, Delivery Girl

69 I Self-Promotion, Direct

Gold ADDY® Award Entrant: THINK CREATIVE

Advertiser: Think Creative / Lure Design

Title: The Moment Jars Winter Book

Credits: Mark Freid, Creative Director / Writer

Lure Design, Art Directors / Designers

Kim Fox, Illustration

69 J Self-Promotion, Invitation

Title: Progressive Holiday Planner for Him/Her

Credits: Team Project, Progressive Design Group

Advertiser: Anson-Stoner

Title: Anson-Stoner

Credits: Jeremy Perez-Cruz, Art Director

Gene Albamonte, Copywriter

MIXED/MULTIPLE MEDIA

54 Mixed-Media, National Consumer

Advertiser: Hard Rock International

Title: Imagine There’s No Hunger

Carlos La Torre, Designer

Keely Wade, Marketing Manager

Annie Balliro, Sr. Director of Philanthropy

Title: Princess Marathon Campaign

John McCall, Writer

ADVERTISINGFOR THE ARTS & SCIENCES

61 A Arts, Campaign

Silver ADDY® Award Entrant: UCF Marketing

Advertiser: UCF Conservatory Theatre

Title: UCF Conservatory Theatre Posters

Credits: Brandon Dunnick, Art Director

Lauren Haar, Designer

Tom Hope, Creative Director

Sandy Pouliot, Production Manager

ADVERTISING INDUSTRY SELF-PROMOTION

69 A Self-Promotion, Collateral

Silver ADDY® Award Entrant: Red Rocket Studios

Advertiser: Red Rocket Studios

Title: Red Rocket Studios - Slightly All New Poster

Credits: David Reagan, Creative Director

Alan I Spach, Art Director - Illustrator

71 A Self-Promotion, Campaign

Silver ADDY® Award Entrant: REDHOT

Advertiser: Self

Title: Jobless Ray campaign

Credits: Ray Kilinski, Creative Firestarter/Art Director

Ray Kilinski, Copywriter

Joe Brooks, Photographer

71 B Self-Promotion, Mixed Media Campaign

Title: Progressive Holiday Planner

for Him/Her Campaign

Credits: Team Project, Progressive Design Group

ELEMENTS OF ADVERTISING

72 Logo

Silver ADDY® Award Entrant: REDHOT

Advertiser: Ronald McDonald House of Central Florida

Title: Ride 4 Ronald

Credits: Ray Kilinski, Creative Firestarter/Art Director

73 A Illustration

Title: Now and Then

Credits: Arnel Platon, Illustrator

Title: 1928

Credits: Joe Kaminski, Illustrator

75 A Special Effects, Video or Film

Title: Model Day in the Magic Kingdom

Credits: David Roark, Photographer

Student Silver ADDY® Entrant: Emily James

Advertiser: IADT-Orlando

Title: Colorado Tourist Map

Student Silver ADDY® Entrant: Katrina Mustakas

Title: Lift Inc. Brochure

Jarrod Glick, instructor

S02 C Poster

Student Silver ADDY® Entrant: Valeria Melo

Title: Concert poster for Priscilla Ahn

Student Silver ADDY® Entrant: Valeria Melo

Title: Barnum and Bailey present poster

Student Silver ADDY® Entrant: Lee Waters

Title: I’m Just Buzzed

Credits: Jason Ellison , Professor

STUDENT ADDY CATEGORIES

S01 A Packaging

Student Gold ADDY® Entrant: Valeria Melo

Title: Cupcakes & Brownies FROM’me

S02 A Stationary Package

Student Gold ADDY® Entrant: Katrina Mustakas

Title: I am the match. (Self Promotional)

Student Silver ADDY® Entrant: Christine Cerniglia

Title: Personal Stationary System

S02 B Brochure

Student Gold ADDY® Entrant: Katie Griesel

Title: Merrell All-Terrain Footwear

Student Gold ADDY® Entrant: Leslie Bilger

Title: Hermes Style Guide 2010

Credits: Jason Ellison, Professor

Student Silver ADDY® Entrant: Brian Nutt

Title: Airstream Brochure

Credits: Jarrod Glick, Instructor

S06 A Single Consumer / Trade Magazine

Student Silver ADDY® Entrant: Cecili Blair Advertiser: Valencia Community College Title: Now With Ingredients - List

Credits: Jason Ellison, Instructor

Student Silver ADDY® Entrant: Gabriel Shockey

Title: Cheer with brightCLEAN Ad Campaign:

When Color Really Matters

S06 B Magazine Campaign

Student Gold ADDY® Entrant: Tina Henderson

Title: Dyson Magazine Campaign

Student Gold ADDY® Entrant: Gabriel Shockey

Title: Cheer with brightCLEAN Ad Campaign:

When Color Really Matters

Student Gold ADDY® Entrant: Christine Cerniglia

Title: Target/Red Cross Hurricane Katrina Benefit Campaign

Kristy Pennino, Graphics Department Chair

Student Silver ADDY® Entrant: Tina Henderson

Title: Truth Anti-Smoking Campaign

Student Silver ADDY® Entrant: Cecili Blair

Title: Now With Ingredients - Campaign

Title: Responsible Drinking Campaign Ad

Title: I’m Ok to Drive

Title: I’ll Drive Slow

Student Silver ADDY® Entrant: Leah Ortega

Title: Love Your Body campaign ad

S05 Non-Traditional Advertising

Student Gold ADDY® Entrant: Adriana Generallo

Title: Love Your Body

Student Silver ADDY® Entrant: Aaron Fischer

Title: Above All - HIV/AIDS T-Shirt

GoMedia, T-Shirt Template

Design By Humans, Model Template

Student Silver ADDY® Entrant: Lee Waters Advertiser: Valencia Community College

Title: Love Your Body - Reflective Poster

Student Silver ADDY® Entrant: Paola Latorre

Title: Red Campaign (recycling electronic devices)

Credits: Paola, Latorre

Student Silver ADDY® Entrant: Viviana I Castano

Title: Going Green: Recycling Office Paper Products

Credits: Brandon Dunnick, Professor: Adv. Graphic Design

Title: Febreze - Kill Odors

Student Silver ADDY® Entrant: Katie Schrader

Title: Pledge Fabric Sweeper

Student Silver ADDY® Entrant: Beau Wingfield

Title: Anti-Smoking Campaign

S09 A Cover

Student Gold ADDY® Entrant: Valeria Melo

Title: The lovely Bones (Book Jacket)

Student Silver ADDY® Entrant: Tiffany Ramirez

Title: Print magazine cover

Student Silver ADDY® Entrant: Tiffany Ramirez

Title: Juxtapoz Magazine Cover

Credits: Paula Angel, Professor of Graphic Design

S12 Mixed Media Campaign

Student Gold ADDY® Entrant: Christine Cerniglia

Title: Self Promotional Campaign

S14 A Illustration

Student Silver ADDY® Entrant: Deirdre Hill-Joseph

Advertiser: International Academy of Design & Technology

Title: Fish Stamps

Title: Arbor Snowboards: Pigheaded

Title: Flight of the Conchords Season 2 Poster

S14 B Digitally Enhanced Illustration

Student Gold ADDY® Entrant: Tina Henderson

Title: P!nk Roses

Student Gold ADDY® Entrant: Brian Nutt

Title: Arbor Snowboard Illustration: Yeti

Credits: Kristy Pennino, Instructor

Title: Airstream Illustration

Credits: Jarrod Glick, Instructor

Title: Arbor Snowboards: Pigheaded

Credits: Kristy Pennino, Dept. Head/Professor of Graphic Design

Abbott Ad Here

the orlando addy awards • february, 27th, 2010 • orlando … · ad dy 2 2010 orlando addy ®...

Documents

addy and stories of addy and anna anna free edition

addy 2.xlsx

awards & accolades - howard hughes corporationbest...

2010 addy awards presentation

addy® awards winners list w/ credits - reno...

and 2018 competition rules & guidelines...

2015 addy book

1987 addy awards recap

addy pp-2011

2012 addy awards

2013 addy awards

honors and awards recipients - american nuclear...

2008 addy award winners

connor addy

2010 addy award winners

april 1 – 2 | orlando, fl · april 1 – 2 | orlando, fl...

campbell addy portfolio

2010 ida downtown achievement awards submission awards...

aaf lake charles 2008 addy awards presentation 2008

2013 mid-michigan addy® awards winners book