the coach community- nmdl- adv 420
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The Coach Community
Asia Tennille November 24th, 2015
New Media Drivers License
THE COACH COMMUNITY WILL PROVIDE COACH CUSTOMERS WITH THE ULTIMATE EXPERIENCE
HERE THEY CAN CREATE THEIR OWN PRODUCTS AND SHARE THEM WITH COACH CUSTOMERS ALL OVER
THE WORLD IN THE CLICK OF A BUTTON
Target Audience
COACH’S TARGET AUDIENCE IS FASHION DRIVEN INDIVIDUALS
CHANNELING THE CLASSIC, EDGY LOOK OF NEW YORKERS. THOSE SEEKING THE BEST QUALITY HIGH FASHION LEATHER
GOODS.
The BIG Idea COACH SHOULD IMPLEMENT A
COMMUNITY CALLED THE COACH COMMUNITY WHERE CUSTOMERS CAN
POST AND DISCUSS THEIR EXPERIENCES WITH THE BRAND AS WELL AS BUILD
THEIR OWN HANDBAGS AND COLOR WAYS FOR OTHER LEATHER GOODS.
THIS PUTS THE POWER IN THE HANDS OF THE CUSTOMER SO THAT COACH CAN GIVE THEM
EXACTLY WHAT THEY WANT.
Coach & Social Media
EXPERIENCE THE COACH
COMMUNITY
COACH.COM
The App
Online Advertising
AdsEXAMPLES
Coach.com
BUDGET & KPI’s LAUNCH DATESeptember 23rd, 2016
KPI’s Cost Per Acquisition Cost Per Click
Budget: $110,000
45,000
30,000
30,000
Budget
Content Development Google AdwordsSponsored Posts
Misc
THE BEST LEATHER BRAND PUTS THE POWER IN YOUR
HANDS
THE COACH COMMUNITY COMING FALL 2016
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