the best practices of checkout user experience for e-commerce websites to reduce drop-off and...
Post on 13-Apr-2017
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Best Practices of E-Commerce Checkout Process
- Vincent Xiang
Cart Abandonment Rate
75.6%
Cart Abandonment ReasonsUnexpected costs
I was just browsing
Found a cheaper price elsewhere
Overal price too expensive
Decided against buying
Website navigation too complicated
Website crashed
Process was taking too long
Excessive payment security checks
Concerns about payment security
Delivery options were unsuitable
Website time out
Price presented in a foreign currency
My payment was declined 11%
13%
15%
16%
17%
18%
21%
24%
25%
26%
32%
36%
37%
56%
Price • Process
Eliminate uncertainty on price
1
Transparent Price
Alternative financing option
Make Checkout Flow Simple and Smart
2
Streamline the process
Checkout as a Guest
Understand your customers
Email remarketing to recover revenue
Thank You
yxiang@paypal.com
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