the best practices of checkout user experience for e-commerce websites to reduce drop-off and...

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Page 1: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai
Page 2: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Best Practices of E-Commerce Checkout Process

- Vincent Xiang

Page 3: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai
Page 4: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai
Page 5: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Cart Abandonment Rate

75.6%

Page 6: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Cart Abandonment ReasonsUnexpected costs

I was just browsing

Found a cheaper price elsewhere

Overal price too expensive

Decided against buying

Website navigation too complicated

Website crashed

Process was taking too long

Excessive payment security checks

Concerns about payment security

Delivery options were unsuitable

Website time out

Price presented in a foreign currency

My payment was declined 11%

13%

15%

16%

17%

18%

21%

24%

25%

26%

32%

36%

37%

56%

Page 7: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Price • Process

Page 8: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Eliminate uncertainty on price

1

Page 9: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Transparent Price

Page 10: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai
Page 11: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Alternative financing option

Page 12: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai
Page 13: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Make Checkout Flow Simple and Smart

2

Page 14: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Streamline the process

Page 15: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai
Page 16: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Checkout as a Guest

Page 17: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai
Page 18: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Understand your customers

Page 19: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai
Page 20: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Email remarketing to recover revenue

Page 21: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai
Page 22: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Thank You

[email protected]

Page 23: The best practices of checkout user experience for e-commerce websites to reduce drop-off and increase conversion rate - Februrary 2016 UI/UX Meetup Shanghai

Event organised by

“Technology with Impact”

http://wiredcraft.com/