the art and science of generating leads

The Art & ScienceOf Generating Leads

What are leads?

Why are they elusive?

What is a business process?

A business process or business method is a collection of related, structured activities or tasks that produce a specific service or product (serve a particular goal) for a particular customer or customers.

It may often be visualised as a flowchart of a sequence of activities with interleaving decision points or as a Process Matrix of a sequence of activities with relevance rules based on data in the process.Source: Wikipedia

What is a business process?

A business process or business method is a collection of related, structured activities or tasks that produce a specific service or product (serve a particular goal) for a particular customer or customers.

It may often be visualised as a flowchart of a sequence of activities with interleaving decision points or as a Process Matrix of a sequence of activities with relevance rules based on data in the process.Source: Wikipedia

The New Business Methodology

8 Phases of New Business

1.State your business - articulate proposition, branding, understand competitive offerings 

2.Marketing communications - what you’ve done to date and the results 

3.New business pipeline - sales by stage, success and failure analysis for clients 

4.Profile raising - how you become famous, where your audience(s) can be found 

5.Relationship development - what tools are used, sales prospect development timeline 

6.Creating opportunities - where you can be selling and building a user base, growing brand awareness and formalising the referral / word of mouth marketing process

7.Making new business happen - internal processes that support the sales funnel

8.Analysis & Feedback - the metrics to see what works and does not work

This is NOT a processIt’s a list of components

Let’s build YOURNew Business Development

Components

State your business

Creative Agency Secrets - State your business

Marketing Success Unlocked

An agency specialising in execution marketing for small and medium businesses.

Creative Agency Secrets are experts in digital marketing execution. We help you find new paying clients for your products and services. We’re all about increasing sales, driving traffic and increasing return on investment.

We do this in 3 ways

• Setting up the tactical marketing plan, processes and tools that will showcase your business to potential customers and make it easy for them to buy.

• Executing the marketing for your business; or• Training and coaching you to do the marketing execution

State your business - articulate proposition, branding, understand competitive offerings

Marketing communications

Creative Agency Secrets - Marketing communications

Collateral WebsiteBusiness CardsNote PadsBlogNewsletters (3)PitchPack video brochureExpert articles

Marketing communications - what you’ve done to date and the results

New business pipeline

Creative Agency Secrets - New business pipeline

EnquirySource Discussion stagePriced proposalDecision Win/Lose

Is there a pattern?

New business pipeline - sales by stage, success and failure analysis for clients

Profile raising

Creative Agency Secrets - Profile raising

Public RelationsArticlesPublic speakingWorkshopsWebinarsEvents SlideshareTrade magazine columnist

Profile raising - how you become famous, where your audience(s) can be found 

Relationship development

Creative Agency Secrets - Relationship development

AutorespondersSocial mediaJoint venturesNetworking (again)Trade / professional membershipsCircles of influenceUnhurried conversationsSub-contracted services

Relationship development - what tools are used, sales prospect development timeline

Creating opportunities

Creative Agency Secrets - Creating opportunities

New business dayRecord opportunitiesPipeline progress

Creating opportunities - where you can be selling and building a user base, growing brand awareness and formalising the referral / word of mouth marketing process

Making new business happen

Creative Agency Secrets - Creating opportunities

CAS as a clientResponsibility for year planKPIs monthly

Making new business happen - internal processes that support the sales funnel

Analysis & Feedback

Creative Agency Secrets - Analysis and feedback

Analytics GoalsKPIs

Analysis & Feedback - the metrics to see what works and does not work

1. Decide what you want to do from your list of ideas2. Start today, this week

Be diligent and persistentGet an accountability partnerBuy expert help where needed

FACT: 90% of you listening won’t implement, won’t change your business and won’t get more leads.

The lead generation process

Opportunity Spotting for new business ebook $1 http://bit.ly/1mmPvFM

Option 1: Hire Creative Agency Secrets Write year planExecute actions for / with you Fortnightly phone updatePrice: $3,000 per month (minimum 6 months)

Option 2: Buy Coaching & Advice1 hour phone call (frequency to suit you)Email advice for questions between calls (up to 5)Price: $300 per call

GUARANTEE: Within 3 months you will make 3x our fee in new revenues

Ready to start generating leads?

Find out what it’s like http://creativeagencysecrets.com/testimonials/

Connect with me

Let’s connect professionally

Linked In - Rebecca CaroeTwitter - @Rebeccacaroe

Questions afterwards?rebecca@creativeagencysecrets.com