Generating Leads through

Generating leads through1. Build a strong profile – aim for 100%Write a great headline that explains what you do

Think keywords

Generating leads through2. Post shareable relevant content

LinkedIn Today is a great resource

www.LinkedIn.com/Today

Generating leads through3. Join relevant groups

Use the search feature, select ‘Groups’ from the dropdown

Consider industry, region, interests, skills

Generating leads through4. Post manually to groups

Don’t sell – educate, be useful, ask questions

Leave out words “I”, “me” or “my”

Generating leads through5. Grow your connections

Connect with peers in your industry, thought leaders, clients, people you meet at networking events

Send a personal message with your invitation

Generating leads through6. Who’s viewed your profile?

Click the ‘Who’s viewed your profile’ link

Consider your photo, headline & recommendations to improve appearances

Generating leads through7. Set-up a company page

List products & services, post updates, use images

Involve employees

Generating leads through8. Search for decision-makers

Type target company into the search box

View shared connections & request an introduction

Inspired?5 things to do today to boost your

1. Change your professional headline2. Create a company page3. Join a group popular with your target audience4. Make a new connection with a decision-maker5. Be active

LucyThornton@ThorntonLucyPerfectBalanceMarketingPerfectBalanceMarketing.comLucy@PerfectBalanceMarketing.com