generating quality leads in niche b2b markets
DESCRIPTION
Generating and converting high value, high quality leads in niche B2B markets, or as it’s more commonly know; finding the needle in the haystackTRANSCRIPT
Marketing you can measure
TM
Finding the Needle in the HaystackNovember 2013
increasing revenue,
visitors and ROI for our
clients
UP
Marketing you can measure
TM
£1.2m
£45k
Marketing you can measure
TM
2012 Case Study
Our 2013 so far
What we’ve learned
Marketing you can measure
TM
Intros
Marketing you can measure
TM
Intros
Marketing you can measure
TM
The Challenge
Marketing you can measure
TM
What we did in 2012
SEO
PPC Email
Social
Marketing you can measure
TM
Results
43%
39%
14%
4%Where do leads come from?
SEO
PPC
Social
Marketing you can measure
TM
Results
Marketing you can measure
TM
Awareness
Interest
Evaluation
Sale
Results
Awareness
Interest
Evaluation
Sale
Lead capture
Missed opportunity
Marketing you can measure
TM
Our 2013 so far
Marketing you can measure
TM
Our 2013 so far
Marketing you can measure
TM
Our 2013 so far
Marketing you can measure
TM
Our 2013 so far
SEO
PPCDM &
Social
Retargeting
Editorial
Marketing you can measure
TM
Results so far
Since launch we’ve found 14 needles in our haystack, including
Marketing you can measure
TM
What have we learned?
Awareness
Know your Audience
Inspiration
Planning & Targets
ResourcesProduction
Multichannel
Promotion
Drip Feeding
Tracking & Evaluation
Marketing you can measure
TM
Questions?
Marketing you can measure
TM
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