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SUSTAINABLE INNOVATIONSharing @Adobe Education Leadership Forum

HK, Mar 2011

add me facebook: erwinhuang1 erwin huang, entrepreneur

•Sustain

• Innovation

AGENDA

•from Apple to Apple App

•from 平安 TO 手機

•from 窮富翁 TO

INCLUSION

FROM APPLE.. TO APPLE.. TO APPLE APP..

to Apple App

• its the design

•what is design

ITS NOT JUST TECH

• its not fine art

• its about

•target audience,

•time,

•$$

•Results

WHAT IS DESIGN?

MY FIRST PROJECT..

•the logo

•newspaper in 1965

•Appledaily logo

THE APPLE DAILY DESIGN

FROM 平安 TO 手機to iPad

SAFETY HANDSET

•disaster.. in 1995

THE HISTORY OF SCHSA

• its about the customer

ITS JUST NOT ABOUT THE TECH

UNDERSTANDING CUSTOMER-CENTRIC SYSTEMS: HSBC

• Customer “Life-Cycle”• When you are 12, your mother open your first

Bank Account.. Your first HSBC account• 15 your first ATM card…• When you are 18, HSBC offers you your

University Loan, or your first Credit card (even when you have no credit yet)

• When you are 23, HSBC will be your natural choice for your first Salary payment… then first Autopay

• 24, your first Tax• 30 your first Insurance sales• 34 your first house mortgage• 35 plan for your first kid..• 35 your investment accounts• 45 your retirement accounts etc…

Aging Population

•New Factors •An Aging Society•More People with Special Needs•Mobility

•Changing Consumption model•Fixed line vs Mobile

15

MOBILE LINK DEVICE

Full-duplex voice

communication

Auto-answer

Location searching

& tracking

RemoteVolumeControl

RFTransmission

Remote-ControlledEmergency

Alarm

One-touch Button

Pull Pin

11

HOW MOBILELINK WORKS?

A live demo

• its about the customer

•my toughest customer..

•this is my mother in law

ITS NOT JUST TECH

• how do one deliver “平安”

“Peace and Safety”?

• from security

•to active lifestyle

•to connection

ITS ABOUT CUSTOMER VALUE

FROM POORMATE/窮富翁.. TO

INCLUSION..

THE  2  FACES  OF  HK

The Netbook

NiCE x SLAM

2

have you seen Netbooks @$2000 lately?

Network

3

Marginal Cost vs Marginal Utility

$100/month x 36 months

• Top of the line Samsung 3G netbook

• Unlimited 3G data

• Parents involvement

The NICE Deal

4

NiCE = Netbook Inclusion for Children Empowerment

SLAM

The “Servant Leader”

• To become a true leader, one must learn to serve first

• Respect is earned not given

• Learning thru Teaching and Caring others

5

Bridging the Digital Gap

Walking together

6

a NiCE Project, what then..

7

From Dream to Live• from concept till

now.. 18 month..

• Phase 1.0

• proven concept

• community support

• Starting at 50:50

• Inspiring the HK

50500,000• HKD 500Million (USD65m) approved

(by hk gov june 2010)

• 8% of HK’s Population

• Integration w eLearning

• its All about the customer

ITS JUST NOT ABOUT THE TECH

•Sustain

• Innovation

SUMMARY, A CAREER OF INNOVATION..

•from Apple to Apple App

•from SAFETY TO PHONE TO IPAD

•from PoorMate TO INCLUSION

•add me at facebook

• erwinhuang1

DISCUSSIONS