Sustainable InnovationSharing @HKBU

Feb 2011

add me facebook: erwinhuang1 erwin huang, entrepreneur

•Sustain

•Innovation

agenda

•from Apple to Apple App

•from 平安 TO 手機

•from 窮富翁 TO INCLUSION

from Apple.. to Apple.. to Apple APP..

•its the design

•what is design

its not just tech

•its not fine art

•its about

•target audience,

•time,

•$$

•Results

what is design?

•the logo

•newspaper in 1965

•Appledaily logo

The apple daily design

from 平安 to 手機to iPad

•disaster.. in 1995

the history of SCHSA

•its about the customer

its just not about the tech

Understanding Customer-Centric Systems: HSBC

• Customer “Life-Cycle”• When you are 12, your mother open your first

Bank Account.. Your first HSBC account• 15 your first ATM card…• When you are 18, HSBC offers you your

University Loan, or your first Credit card (even when you have no credit yet)

• When you are 23, HSBC will be your natural choice for your first Salary payment… then first Autopay

• 24, your first Tax• 30 your first Insurance sales• 34 your first house mortgage• 35 plan for your first kid..• 35 your investment accounts• 45 your retirement accounts etc…

Aging Population

•New Factors •An Aging Society•More People with Special Needs•Mobility•Changing Consumption model•Fixed line vs Mobile

15

Mobile Link Device

Full-duplex

voice

communicatio

n

Auto-answer

Location searching & tracking

RemoteVolumeControl

RFTransmission

Remote-ControlledEmergency

Alarm

One-touch Button

Pull Pin

11

How Mobilelink Works?

A live demo

•its about the customer

•my toughest customer..

•this is my mother in law

its not just tech

• how do one deliver “ 平安” ?

•from security

•to active lifestyle

•to connection

its about customer value

from 窮富翁 .. to Inclusion.. to Apple APP..

The Digital Divide

The Netbook Revolution

What’s so Revolutionary about Netbook?

NiCE x SLAM

Size?

Weight?

Screen?

Battery?

Price?!

Netbook Revolution

What happened to the last generation netbooks?

Have you seen a <$1500 Netbook?

A lot of them are Scrapped!!

A gross mis-use of resource in the economy!

Wireless 3G network

How many 3G networks run in this room..

Over capacity of Network resource

Marginal Cost vs Marginal Utility

Network!

NiCE

Netbook Inclusion for Children Empowerment

Netbook + Network

People + Network

NICE: Delivering Hope thru walking together

Walking together:

As Mentors/Mentee, as Bros and Sisters, as Close Companion

Walking together :

Access Anywhere, Anytime

Physical and Virtual

Independence

Love and Care for/by others

Family

Self Confidence

Priorities

Time Management

Money Management

Emotion Management

Career Planning

Dreams and Visions..

NICE: Life Value Topics

SLAM

The Servant Leader Concept

To become a true leader, one must learn to serve first

Walk the difficult path, learn the way of the poort

Respect is earned not given

Build Your Own Identity

Video from RTHK

• how do one deliver Hope 希望 ?

•its All about the customer

its just not about the tech

•Sustain

•Innovation

summary, a career of innovation..

•from Apple to Apple App

•from 平安 TO 手機

•from 窮富翁 TO INCLUSION

•add me at facebook

•erwinhuang

•future projects:

•a eMagazine market?

•Digital retailing?

•start a new Social Innovation?

Discussions