sustainable innovation adobe conference

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SUSTAINABLE INNOVATION Sharing @Adobe Education Leadership Forum HK, Mar 2011 add me facebook: erwinhuang1 erwin huang, entrepreneur

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Sustainable Innovation at Adobe Education Regional Conference

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Page 1: Sustainable innovation adobe conference

SUSTAINABLE INNOVATIONSharing @Adobe Education Leadership Forum

HK, Mar 2011

add me facebook: erwinhuang1 erwin huang, entrepreneur

Page 2: Sustainable innovation adobe conference

•Sustain

• Innovation

AGENDA

•from Apple to Apple App

•from 平安 TO 手機

•from 窮富翁 TO

INCLUSION

Page 3: Sustainable innovation adobe conference

FROM APPLE.. TO APPLE.. TO APPLE APP..

to Apple App

Page 4: Sustainable innovation adobe conference

• its the design

•what is design

ITS NOT JUST TECH

Page 5: Sustainable innovation adobe conference

• its not fine art

• its about

•target audience,

•time,

•$$

•Results

WHAT IS DESIGN?

Page 6: Sustainable innovation adobe conference

MY FIRST PROJECT..

Page 7: Sustainable innovation adobe conference

•the logo

•newspaper in 1965

•Appledaily logo

THE APPLE DAILY DESIGN

Page 8: Sustainable innovation adobe conference

FROM 平安 TO 手機to iPad

SAFETY HANDSET

Page 9: Sustainable innovation adobe conference

•disaster.. in 1995

THE HISTORY OF SCHSA

Page 10: Sustainable innovation adobe conference

• its about the customer

ITS JUST NOT ABOUT THE TECH

Page 11: Sustainable innovation adobe conference

UNDERSTANDING CUSTOMER-CENTRIC SYSTEMS: HSBC

• Customer “Life-Cycle”• When you are 12, your mother open your first

Bank Account.. Your first HSBC account• 15 your first ATM card…• When you are 18, HSBC offers you your

University Loan, or your first Credit card (even when you have no credit yet)

• When you are 23, HSBC will be your natural choice for your first Salary payment… then first Autopay

• 24, your first Tax• 30 your first Insurance sales• 34 your first house mortgage• 35 plan for your first kid..• 35 your investment accounts• 45 your retirement accounts etc…

Page 12: Sustainable innovation adobe conference

Aging Population

•New Factors •An Aging Society•More People with Special Needs•Mobility

•Changing Consumption model•Fixed line vs Mobile

Page 13: Sustainable innovation adobe conference

15

MOBILE LINK DEVICE

Full-duplex voice

communication

Auto-answer

Location searching

& tracking

RemoteVolumeControl

RFTransmission

Remote-ControlledEmergency

Alarm

One-touch Button

Pull Pin

Page 14: Sustainable innovation adobe conference

11

HOW MOBILELINK WORKS?

A live demo

Page 15: Sustainable innovation adobe conference

• its about the customer

•my toughest customer..

•this is my mother in law

ITS NOT JUST TECH

• how do one deliver “平安”

“Peace and Safety”?

Page 16: Sustainable innovation adobe conference

• from security

•to active lifestyle

•to connection

ITS ABOUT CUSTOMER VALUE

Page 17: Sustainable innovation adobe conference

FROM POORMATE/窮富翁.. TO

INCLUSION..

Page 18: Sustainable innovation adobe conference

THE  2  FACES  OF  HK

Page 19: Sustainable innovation adobe conference

The Netbook

NiCE x SLAM

2

have you seen Netbooks @$2000 lately?

Page 20: Sustainable innovation adobe conference

Network

3

Marginal Cost vs Marginal Utility

Page 21: Sustainable innovation adobe conference

$100/month x 36 months

• Top of the line Samsung 3G netbook

• Unlimited 3G data

• Parents involvement

The NICE Deal

4

NiCE = Netbook Inclusion for Children Empowerment

Page 22: Sustainable innovation adobe conference

SLAM

The “Servant Leader”

• To become a true leader, one must learn to serve first

• Respect is earned not given

• Learning thru Teaching and Caring others

5

Page 23: Sustainable innovation adobe conference

Bridging the Digital Gap

Walking together

6

Page 24: Sustainable innovation adobe conference

a NiCE Project, what then..

7

Page 25: Sustainable innovation adobe conference

From Dream to Live• from concept till

now.. 18 month..

• Phase 1.0

• proven concept

• community support

• Starting at 50:50

• Inspiring the HK

50500,000• HKD 500Million (USD65m) approved

(by hk gov june 2010)

• 8% of HK’s Population

• Integration w eLearning

Page 26: Sustainable innovation adobe conference

• its All about the customer

ITS JUST NOT ABOUT THE TECH

Page 27: Sustainable innovation adobe conference

•Sustain

• Innovation

SUMMARY, A CAREER OF INNOVATION..

•from Apple to Apple App

•from SAFETY TO PHONE TO IPAD

•from PoorMate TO INCLUSION

Page 28: Sustainable innovation adobe conference

•add me at facebook

• erwinhuang1

DISCUSSIONS