summit facebook

#FVIMSFoxValleyIMSummit.com

Facebook For BusinessTips For Beginners & Power Users

#FVIMSFoxValleyIMSummit.com

Brian Who• 30 Years Marketing

• Audio-Video-Websites

• Large & Small Corps

• Presenter & Professor

• Mostly a STUDENT!!!

www.b2b-im.com • bbasilico@me.com

#FVIMSFoxValleyIMSummit.com

Lets Get Started...

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Truth #1

•Out of the 1 Billion People on Facebook...

#FVIMSFoxValleyIMSummit.com

Truth #1

•...You should be Looking for your Top 100’s

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Who Is On Facebook?

• Why Should You Care?

• What Do They Want?

• How Can You Interact With?

• What Do You Want Them To

Do?

#FVIMSFoxValleyIMSummit.com

Know Your Audience

Consumers40-60’s - Women

71% of online adults use Facebook

18% of online adults use Twitter

17% use Instagram

21% use Pinterest

22% use LinkedIn

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What Do They Want?

• Relationships +

• Fun +

• Games +/-

• Opinions -

• Be Sold Something -

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What Do You Need To Know?To Know?

#FVIMSFoxValleyIMSummit.com

4 Questions...• Need a Personal Account?

• What Can I Do With A Business Page?

• Advertise... Yes or No?

• Best Practices

Who Uses Facebook?

#FVIMSFoxValleyIMSummit.com

They Interact With Brands &

Businesses• Yes

• Fun +

• Contests +/-

• Opinions -

• Be Sold Something -

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Do I Need A Personal Account?

Yes!

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Why Personal Account?

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It’s About People...

• Building Relationships

• Encourage Interaction

• Create Comments

• Share & BE Shared!

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Like = 1 PointComment = 5 Points

Share = 25 Points

My Rating System

= Home Run

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Bonus = Groups

• Non-Profits

• Networking

• Clients

• Open Groups

• Closed Groups

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Takeaways

• People Do Business with People

• Be Yourself = Authentic

• Don’t Be Divisive = Politics or Religion

• Groups are People Only

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What Can I Do With A

Business Page?Lots!

Search Your Business & Merge Pages

• Multiple Admins

• Can Post or Moderate

#FVIMSFoxValleyIMSummit.com

• Pages for Your Business

• Events

• Groups

• Activities

Multiple Pages

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Insights

• Age & Gender

• Location

• Engagement

• More

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Additional Tabs

• Email Sign-Up

• Events

• Page Tabs

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Bonus = Interaction

• Post As Business

• Like as Business

• Promote As Business

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Takeaways

• Post Great Stuff

• Don’t Sell (To Much)

• Create Events

• Interact As Your Business

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Advertise... Yes or No?

Maybe!

#FVIMSFoxValleyIMSummit.com

Facebook Limits Posts

Only 10-20% of you fans see your posts

WHY?

$$$$$

#FVIMSFoxValleyIMSummit.com

Pay To PlayBusiness Page

Likes and Their Friends

Targeted

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More ControlCountry or City

Age & Gender

Interests

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TipShare to Your Personal Account

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Is It Worth It?It Depends?

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Create AdsLots of Options

More Control and Measurement

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Takeaways

• Facebook Limits Your Traffic

• Promoting Beats Boosting

• Ads can be helpful

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Best PracticesGet More Likes & Shares

#FVIMSFoxValleyIMSummit.com

Share Lots of PicturesAdding Pictures

Can Add Up To 70%

More Engagement

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Have FunEducational and Informational

Gets Much More Interaction

#FVIMSFoxValleyIMSummit.com

It’s About Relationships

Selling Comes 2nd

Build on Face-To-Face

Nurture & Grow = Influence

#FVIMSFoxValleyIMSummit.com

Takeaways

• Pictures Increase Engagement

• Facebook Is Fun

• Grow Relationships

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Goals• The Goal - Get

People to “Like” Your Business Page?

• Get People to Interact, Recommend or Share Your Content!

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Goal

#FVIMSFoxValleyIMSummit.com

Building Fans

• Add to Everything

• Link to your Like Page

• http://www.facebook.com/B2bInteractiveMarketing?v=app_4949752878&ref=ts

#FVIMSFoxValleyIMSummit.com

Building Fans

• Add to Everything

• Link to your Like Page

• http://www.facebook.com/B2bInteractiveMarketing?v=app_4949752878&ref=ts

#FVIMSFoxValleyIMSummit.com

Building Fans

• Add to Everything

• Link to your Like Page

• http://www.facebook.com/B2bInteractiveMarketing?v=app_4949752878&ref=ts

#FVIMSFoxValleyIMSummit.com

Tip - Build a Tribe

• Crowdsourcing = Getting your fans to share your message

#FVIMSFoxValleyIMSummit.com

Major Goal

• The Goal - Drive more Traffic to your website

ReciprocalMarketing

to the Fan/Like Page

to the Website

Generates Fans

Impressions

Generates Business

Call to Action

Social Media Methodology

#FVIMSFoxValleyIMSummit.com

Measure Success

• Bit.ly

• Google Analytics

• Facebook Analytics

• Bit.ly

• URL Shorten

• Measure Traffic

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Patience...

• It Takes Time to Build the Crowd

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Success

• Giving Your Fans Reasons to Share and Get More “Likes”!

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Takeaway #1

• Post Your Link Everywhere

#FVIMSFoxValleyIMSummit.com

Takeaway #2

• If They Like WHAT you are saying... They will SHARE IT

#FVIMSFoxValleyIMSummit.com

Takeaway #3

• Social Networking is Not Advertising

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Takeaway #4

• Social Networking is Relationship Building

• NO SHORTCUTS

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Takeaway #5

• Doing It RIGHT Builds the Bridge

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Get Started Today!

• Measure Results

• Ready... Fire... Aim?

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Final Thoughts...

• Welcome to the Rabbit Hole

• Change Happens...

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Contact Info

• AVAILABLE TODAY!!!

• Amazon.com

• www.B2b-im.com

• www.NotAboutU.com

• 630-692-1431