2010 nv interactive media summit facebook

Why You Should be Using Facebook AND How to Use Facebook as an Effective Business Tool

© 2010 Camilla DownsSocial Media Marketing Speaker, Trainer & Consultanthttp://www.facebook.com/CamillaPDownshttp://www.twitter.com/CamillaDowns

Overall message I would like for you to leave with this morning is this ~ Facebook is about connecting & is a venue to be authentic (be yourself, be honest) ~ do what you know how to do, what you are good at, what you live/breathe, what fires your passion & by all means throw out that old hard sales pitch!

http://www.facebook.com/CamillaPDownshttp://www.twitter.com/CamillaDowns

Real life examples:

• Children's Cabinet ~ Posted about a young man turning his life around needed help getting tattoos removed ~ Someone on FB stepped forward & volunteered to do it for FREE

• Char Eckmeyer ~ MetLife Reno ~ Shortly after creating Page got 1st FB client

• Amanda Burden ~ Edible Reno Tahoe


3 Main Points For You To Take Away from this Session 1. Facebook is a marketing tool (but can't

be treated like traditional marketing). Using Facebook as a marketing tool is simply Relationship Marketing moved onto the web

• Facebook is marketing, PR, customer service & being human combined into one tool/platform. It helps to grow Your Community (ie potential client base)

• Listen!!! To your community AND very important to Listen for what others are saying about you/your biz/industry


Facebook Learning Curve

• Facebook cannot be learned all at once

• You will learn in snippets & chunks

• As long as you can take away something from each Facebook learning experience you are well on your way


Facebook Business Strategy • Determine your objective• Internal Evangelist (You)• Understand Employees Level

of Knowledge & Interest • Check Your Technology

Capabilities• Listen First


Measure ROI

• Define Clear Goals• Metrics Tools *• Make the Data Usable


Facebook:

• 400 Million Users• Average age is 35• Largest Social Networking

Platform• 120 Million Using On Mobile


Facebook Fan Page & Personal Profile:

• Personal Profile & Fan Page are 2 separate sites (sort of)

• Gets Indexed in the Search Engines

• Free SEO• Use Keyword & Keyword

Phrases


• People are looking for connections, relationships

• Make people feel good about themselves

• Don't plaster your own stuff on someone else's wall

• If you approach with too much of a marketing mindset peeps are going to get turned OFF


Personal Profile:

• Privacy Settings• Create Lists• Clear noise/clutter by hiding &

blocking apps • Link to website, fan page, twitter• Use box under profile picture

wisely • Import Blog into Notes tab • Speaking of profile picture


Privacy Setting Video


Facebook Group vs Facebook Page

• A Group is more useful & used for peeps to gather/join regarding a topic/cause/specific subject.

• A Page is what you want for your Biz &/or your brand.


Facebook Page

• Participate in Social Media Movement

• Gets fully indexed in search engines

• Brand awareness• Connect with customers/clients• Grow/build your community


Facebook Page Cont'd • Capture emails (build

database) • Monitor Brand• Market Research • Establish yourself/your biz as

an expert• Drive traffic to website


Before Creating Fan Page:

• Research BEFORE creating• CANNOT change category

once the page is created• CANNOT change the "title"

once it's created• Can have as many Pages as

you'd like• Set up several "test" pages w/

different categories & titles• Then, delete pages you don't

want


Fan Page:

• Update at least once a day (What you say is much more important than how often) ~ Keep current so doesn't look like broken down storefront

• Wall - Share articles, links, quotes, videos, images, tips, advice, start discussions

• Doesn't have to be your own content - just give credit

• Import Blog to Notes


Fan Page Continued:

• Encourage interaction • Have them ask questions, vote on

something, give opinions• You ask them questions, respond

timely, use "you" & "your" & address by name

• Import Blog to Notes• Admins for the Page


Getting Fans:

• Ask yourself why someone would want to become a fan

• Must give them a GOOD reason

• They should feel they will miss out if they don't

• Can have unlimited # of Fans• Once you reach 25 Fans

obtain vanity URL


Let People Know Your Page Exists (Cross Polinate): • Get seen everywhere• Talk about on twitter• email newsletter• Blog• Use the widgets facebook

gives you (Fanbox)• On all Printed material• All other ads ~ radio, tv ,print• Website• Other Online Profiles


Promotions on Facebook

• All promotions on your Facebook Page must first be approved by by an account executive at FB

• You can only get an AE if you'll be spending $10k/month

• Best to save "engagement" type promotions for twitter

• CAN announce specials of the day/week


Social Media Packages

• Silver• Gold• Platinum• One on One Consulting


Video tutorial package with step by step instructions to DIY


Camilla DownsSocial Media Speaker, Trainer & Consultanthttp://www.DiscoverYourTime.comhttp://www.facebook.com/CamillaPDownshttp://www.twitter.com/CamillaDowns http://www.CamillaDowns.com [email protected]

2010 nv interactive media summit facebook

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