nevada wilderness project's nevada interactive media summit 2010
DESCRIPTION
Smart from the start, or dumb from the get-go? The Nevada Wilderness Project's one-year anniversary with social media (and what comes next). Presentation given at the Nevada Interactive Media Summit 2010, by Charlotte OverbyTRANSCRIPT
www.wildnevada.org
The Nevada Wilderness Project is a catalyst for wildlife habitat conservation, wilderness preservation and smart development of
renewable energy.
• Connect people over distances• Articulate NWP’s vision for change• Give people tools & info to act• Engage new audiences
Now what?
We’re going to write a push plan – or two
• id our talking points & key messages about the SWIP Trip
• create a SWIP Trip issue page on our website
• make a “cause” or “event” page on facebook (not sure which yet)
• Reach out to colleagues in other orgs to help with promotion
• build a calendar for e-mails, blog posts, Youtube & facebook posts
• make initial announcement via all channels
• During event: blog every day and collect assets
• After the event: use collected assets to build a “Take the SWIP Trip” page on our website
www.wildnevada.orgwww.facebook.com/NevadaWildernessProject
twitter.com/wildnevadawww.youtube.com/user/nevadawilderness
Charlotte OverbyCommunications Director