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Facebook For BusinessTips For Beginners & Power Users


Brian Who• 30 Years Marketing

• Audio-Video-Websites

• Large & Small Corps

• Presenter & Professor

• Mostly a STUDENT!!!

www.b2b-im.com • [email protected]

http://www.b2b-im.com/

mailto:[email protected]


Lets Get Started...


Truth #1

•Out of the 1 Billion People on Facebook...


Truth #1

•...You should be Looking for your Top 100’s


Who Is On Facebook?

• Why Should You Care?

• What Do They Want?

• How Can You Interact With?

• What Do You Want Them To

Do?


Know Your Audience

Consumers40-60’s - Women

71% of online adults use Facebook

18% of online adults use Twitter

17% use Instagram

21% use Pinterest

22% use LinkedIn


What Do They Want?

• Relationships +

• Fun +

• Games +/-

• Opinions -

• Be Sold Something -


What Do You Need To Know?To Know?


4 Questions...• Need a Personal Account?

• What Can I Do With A Business Page?

• Advertise... Yes or No?

• Best Practices

Who Uses Facebook?


They Interact With Brands &

Businesses• Yes

• Fun +

• Contests +/-

• Opinions -

• Be Sold Something -


Do I Need A Personal Account?

Yes!


Why Personal Account?


It’s About People...

• Building Relationships

• Encourage Interaction

• Create Comments

• Share & BE Shared!


Like = 1 PointComment = 5 Points

Share = 25 Points

My Rating System

= Home Run


Bonus = Groups

• Non-Profits

• Networking

• Clients

• Open Groups

• Closed Groups


Takeaways

• People Do Business with People

• Be Yourself = Authentic

• Don’t Be Divisive = Politics or Religion

• Groups are People Only


What Can I Do With A

Business Page?Lots!

Search Your Business & Merge Pages

• Multiple Admins

• Can Post or Moderate


• Pages for Your Business

• Events

• Groups

• Activities

Multiple Pages


Insights

• Age & Gender

• Location

• Engagement

• More


Additional Tabs

• Email Sign-Up

• Events

• Page Tabs


Bonus = Interaction

• Post As Business

• Like as Business

• Promote As Business


Takeaways

• Post Great Stuff

• Don’t Sell (To Much)

• Create Events

• Interact As Your Business


Advertise... Yes or No?

Maybe!


Facebook Limits Posts

Only 10-20% of you fans see your posts

WHY?

$$$$$


Pay To PlayBusiness Page

Likes and Their Friends

Targeted


More ControlCountry or City

Age & Gender

Interests


TipShare to Your Personal Account


Is It Worth It?It Depends?


Create AdsLots of Options

More Control and Measurement


Takeaways

• Facebook Limits Your Traffic

• Promoting Beats Boosting

• Ads can be helpful


Best PracticesGet More Likes & Shares


Share Lots of PicturesAdding Pictures

Can Add Up To 70%

More Engagement


Have FunEducational and Informational

Gets Much More Interaction


It’s About Relationships

Selling Comes 2nd

Build on Face-To-Face

Nurture & Grow = Influence


Takeaways

• Pictures Increase Engagement

• Facebook Is Fun

• Grow Relationships


Goals• The Goal - Get

People to “Like” Your Business Page?

• Get People to Interact, Recommend or Share Your Content!


Goal


Building Fans

• Add to Everything

• Link to your Like Page

• http://www.facebook.com/B2bInteractiveMarketing?v=app_4949752878&ref=ts


Building Fans

• Add to Everything

• Link to your Like Page

• http://www.facebook.com/B2bInteractiveMarketing?v=app_4949752878&ref=ts

http://www.facebook.com/B2bInteractiveMarketing?v=app_4949752878&ref=ts


Tip - Build a Tribe

• Crowdsourcing = Getting your fans to share your message


Major Goal

• The Goal - Drive more Traffic to your website

ReciprocalMarketing

to the Fan/Like Page

to the Website

Generates Fans

Impressions

Generates Business

Call to Action

Social Media Methodology


Measure Success

• Bit.ly

• Google Analytics

• Facebook Analytics

• Bit.ly

• URL Shorten

• Measure Traffic


Patience...

• It Takes Time to Build the Crowd


Success

• Giving Your Fans Reasons to Share and Get More “Likes”!


Takeaway #1

• Post Your Link Everywhere


Takeaway #2

• If They Like WHAT you are saying... They will SHARE IT


Takeaway #3

• Social Networking is Not Advertising


Takeaway #4

• Social Networking is Relationship Building

• NO SHORTCUTS


Takeaway #5

• Doing It RIGHT Builds the Bridge


Get Started Today!

• Measure Results

• Ready... Fire... Aim?


Final Thoughts...

• Welcome to the Rabbit Hole

• Change Happens...


Contact Info

• AVAILABLE TODAY!!!

• Amazon.com

• www.B2b-im.com

• www.NotAboutU.com

• 630-692-1431

http://www.B2b-im.com/

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