summer school program

Sarah Petty

The Joy of Marketing

Identity Brand

Business PlanMarketing Plan

Promotional Plan

Identity

Identity . The Disconnect

1. Photographic Style2. Name . Logo . Colors . Signage3. Studio4. Promotional Efforts

1. Photographic style

2. Name . Logo . Colors . Signage

3. Studio

4. Promotional efforts

Create a stronglogo and identity

IdentityHow you look

BrandHow you people feel about you

Tropicana!"#$%&'(')*+',$-*)!"#$%&'(')*+',$-*)

You can’t builda strong brand ona weak identity.

If you can’t charge morefor your products, you are a

product, not a brand.

Al Ries

Business Plan

Marketing Plan

Promotional Plan

BUSINESS PLAN

Vision

Projections MARKETING PLAN

Financials

Define who you are

Identity - Brand

Positioning

Analysis

Marketing Mix

MARKETING MIX

1. Products

2. Prices

3. Packaging

4. PROMOTIONAL PLAN

Advertising

Public Relations

Personal Selling

The Marketing MixThe 4 “P”s

ProductPricePlace (Packaging)Promotion

Simplify your products

Cool products

Interesting products

Different products

Killer experience

The Marketing MixThe 4 “P”s

ProductPricePlace (Packaging)Promotion

Price

Use price to get people to do what you want.

Price Menu

BeautifulConsistentUse photography

Digitalpressprintedcards

Nichemarkets

Value added vs. discounting

The Marketing MixThe 4 “P”s

ProductPricePlace (Packaging)Promotion

Children/Family/Pets

Seniors

The Marketing MixThe 4 “P”s

ProductPricePlace (Packaging)Promotion

Create a demand

Create a demand

10 tips for achieving better results with your promotional budget

1. Create a campaign

2. Get social

3. Use directmarketing

Direct marketingvs.

direct mail

3 things that makea direct marketing campaign

effective

1. List2. Offer 3. Creative

4. Look like you specialize

5. Get exposure at auctions

Come in for a session with your pet atSSaarraahh PPeettttyy PPhhoottooggrraapphhyy ffrroomm JJuunnee1199--2211sstt dduurriinngg MMaarrkkeett DDaayyss iinnTThhee GGaabblleess. During this event only, we areoffering $100 mini-sessions for yourpet. We will donate your entire session feeto the Hot Dog Helping Hounds fund. Youwill be assisting dogs in need while creatingbeautiful artwork that celebrates the furrymembers of your family.

CCaallll 778877..99007700 ttoo sscchheedduullee yyoouurr sseessssiioonn ttooddaayy..

S A R A H P E T T Yp h o t o g r a p h y

2920 Plaza Dr ive Spr ingf ield, IL 787.9070 www.sarahpetty.com

S A R A H P E T T Yp h o t o g r a p h y

Lend a helping paw.

S A R AH P E T T Yp h o t o g r a p h y

Lend ahelping paw.

S A R AH P E T T Yp h o t o g r a p h y

787.90702920 Plaza Dr. • Springfield, IL

wwwwww..ssaarraahhppeettttyy..ccoomm

Come in for a session with yourpet at SSaarraahh PPeettttyy PPhhoottooggrraapphhyyffrroomm JJuunnee 1199--2211sstt dduurriinnggMMaarrkkeett DDaayyss iinn TThhee GGaabblleess.During this event only, we are offering$100 mini-sessions for your pet.We will donate your entire sessionfee to the Hot Dog HelpingHounds fund. You will be assistingdogs in need while creating beautifulartwork that celebrates the furrymembers of your family.

CCaallll 778877..99007700 ttoo sscchheedduullee yyoouurr sseessssiioonn ttooddaayy..

6. Create charity event and generate publicity

7. Co-market

7. Co-market

7. Co-market

8. Develop great sales skills

Build rapport

Needs analysis

Consultation in-person

Sell don’t take orders!

9. Create loyalty by

rewarding your

best clients

Reward your best customers

Create loyalty

Create loyalty

10. Show you are creative

Be creative & be mine

The Joy of MarketingJolt of Marketing caffeine