storytelling as data

Post on 14-Aug-2015

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Storytelling as Data

Alexa Roman@carbonfive

data meet story

@carbonfive

Part 1

@carbonfive

Who and Why

why

@carbonfive

@carbonfive

I believe Space X needs to exist because

rich earthlings have this problem: they are killing their planet and

need other places to live.

I’m the right person to solve it because I’m a serial

entrepreneur and I have a proprietary

economic model for space travel.

@carbonfive

I believe uber needs to exist because

rushed urban travellers have this problem: It’s frustrating and time-consuming to get a cab.

I’m the right person to solve it because I’ve got a growing

list of customers and connections with key investors.

why statement

@carbonfive

5 minutes

who

@carbonfive

personas for product

@carbonfive

who is your customer?

@carbonfive

3 minutes

Part 2

@carbonfive

where and how

go find them

@carbonfive

@carbonfive

Facebook

Twitter

Instagram

LinkedIn

Google +

YouTube

Vimeo

Vine

Periscope

Quora

Snapchat

OkCupid

Match.com

Flickr

Forums

Mailing lists

Skype

About.me

Meetups

Book clubs

Malls

Theaters

Parks

Coffee shops

Gas stations

Gyms

Bus stops

Conferences

Concerts

Hotel lobbies

Libraries

Record stores

Grocery stores

Banks

Farmers markets

The Apple Store

add value

@carbonfive

outgoing value

@carbonfive

3 minutes

give and you shall receive

@carbonfive

incoming value

@carbonfive

2 minutes

ones to watch

@carbonfive

@carbonfive

@carbonfive

@carbonfive

@carbonfive

@carbonfive

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