storytelling as data
TRANSCRIPT
Storytelling as Data
Alexa Roman@carbonfive
data meet story
@carbonfive
Part 1
@carbonfive
Who and Why
why
@carbonfive
@carbonfive
I believe Space X needs to exist because
rich earthlings have this problem: they are killing their planet and
need other places to live.
I’m the right person to solve it because I’m a serial
entrepreneur and I have a proprietary
economic model for space travel.
@carbonfive
I believe uber needs to exist because
rushed urban travellers have this problem: It’s frustrating and time-consuming to get a cab.
I’m the right person to solve it because I’ve got a growing
list of customers and connections with key investors.
why statement
@carbonfive
5 minutes
who
@carbonfive
personas for product
@carbonfive
who is your customer?
@carbonfive
3 minutes
Part 2
@carbonfive
where and how
go find them
@carbonfive
@carbonfive
Google +
YouTube
Vimeo
Vine
Periscope
Quora
Snapchat
OkCupid
Match.com
Flickr
Forums
Mailing lists
Skype
About.me
Meetups
Book clubs
Malls
Theaters
Parks
Coffee shops
Gas stations
Gyms
Bus stops
Conferences
Concerts
Hotel lobbies
Libraries
Record stores
Grocery stores
Banks
Farmers markets
The Apple Store
add value
@carbonfive
outgoing value
@carbonfive
3 minutes
give and you shall receive
@carbonfive
incoming value
@carbonfive
2 minutes
ones to watch
@carbonfive
@carbonfive
@carbonfive
@carbonfive
@carbonfive
@carbonfive
