leveraging data storytelling in visualization
TRANSCRIPT
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Data Storytelling & Data Visualization for Non-Profit
LEVERAGE DATA STORYTELLING IN VISUALIZATION
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Takeaways What is Data Storytelling
The value to apply the Data Storytelling concept into Data Visualization
How to apply the Data Storytelling concept into Data Visualization
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About Me Kevin X. Zhao IT Program Manager at the Ford Foundation
Developing and supporting effective grant management systems, including suite of supporting tools.• First generation of Data Warehouse, Dashboard and Data Visualization• the first iPaaS (integration platform)• The cloud development platform• Two generations grant management system and working on 3rd generation
Technical architect of other systems, including SharePoint, CRM and GP
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IT’s New Role Data Storytelling becomes important because of IT’s role change in Business
Digitalization world
“In the Digitalization of Business era, IT is expected to play a role in creating business value rather than traditional support role.”
--Gartner
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Where is Data Storytelling Expected
Convince a Changeor
Convey an Analysis
Managing Risks Identify Business Opportunities Performance Evaluation
IT will participate on meetings with C-suite and customers
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Results from Our Crisis
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What is Data StorytellingA concept that needs to be embedded into Data Visualization
Convince a Pointor
Convey an Analysis
Event Represented
by Data
Event Represented
by Data
Event Represented
by Data …A Journey Driven by Data
How does Data Storytelling Help
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Can Related to Audience EmotionallyEasy to Understand Memorable
How to Apply Data Storytelling
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A Clear Point / Message
Compelling Narratives Relevant Data Have a Hero
Return to Data with New Questions
It ends in the Visualization
5 key ingredients
Data Storytelling
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A concept that needs to be embedded into Data Visualization
Event Represented
by Data
Event Represented
by Data
Event Represented
by Data …Convince a Point
or Convey an Analysis
A Journey Driven by Data
Can Related to Audience EmotionallyEasy to Understand Memorable
A Clear Point / Message
Compelling Narratives Relevant Data Have a Hero
Return to Data with New Questions
How to Apply Data Storytelling
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Guidelines for Effective Visualization
Tailor for Audience
• Present events following audience’s thinking path
• Tell the story from audience’s standpoint
• Adopt audience’s terms and definitions
• Use the visualization audience is used to
Descriptive
• Sentence like “Global warming is accelerating” is much easier to remember than a table of temperatures
• Visual support should be easy for audience to translate into language message
Focus
• Display data that is relevant to the message only
• Visual differences & proportion are for emphasizing the differences relevant to message
• Guide audiences’ attention using salient visual elements
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Sample Data Storytelling #1
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Sample Data Storytelling #2
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Sample Data Storytelling #3
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Tools
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Thank You