leveraging data storytelling in visualization

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Data Storytelling & Data Visualization for Non-Profit LEVERAGE DATA STORYTELLING IN VISUALIZATION 1

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Page 1: Leveraging Data Storytelling in visualization

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Data Storytelling & Data Visualization for Non-Profit

LEVERAGE DATA STORYTELLING IN VISUALIZATION

Page 2: Leveraging Data Storytelling in visualization

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Takeaways What is Data Storytelling

The value to apply the Data Storytelling concept into Data Visualization 

How to apply the Data Storytelling concept into Data Visualization

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About Me Kevin X. Zhao IT Program Manager at the Ford Foundation

Developing and supporting effective grant management systems, including suite of supporting tools.• First generation of Data Warehouse, Dashboard and Data Visualization• the first iPaaS (integration platform)• The cloud development platform• Two generations grant management system and working on 3rd generation

Technical architect of other systems, including SharePoint, CRM and GP

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IT’s New Role Data Storytelling becomes important because of IT’s role change in Business

Digitalization world

“In the Digitalization of Business era, IT is expected to play a role in creating business value rather than traditional support role.”

--Gartner

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Where is Data Storytelling Expected

Convince a Changeor

Convey an Analysis

Managing Risks Identify Business Opportunities Performance Evaluation

IT will participate on meetings with C-suite and customers

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Results from Our Crisis

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What is Data StorytellingA concept that needs to be embedded into Data Visualization

Convince a Pointor

Convey an Analysis

Event Represented

by Data

Event Represented

by Data

Event Represented

by Data …A Journey Driven by Data

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How does Data Storytelling Help

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Can Related to Audience EmotionallyEasy to Understand Memorable

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How to Apply Data Storytelling

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A Clear Point / Message

Compelling Narratives Relevant Data Have a Hero

Return to Data with New Questions

It ends in the Visualization

5 key ingredients

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Data Storytelling

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A concept that needs to be embedded into Data Visualization

Event Represented

by Data

Event Represented

by Data

Event Represented

by Data …Convince a Point

or Convey an Analysis

A Journey Driven by Data

Can Related to Audience EmotionallyEasy to Understand Memorable

A Clear Point / Message

Compelling Narratives Relevant Data Have a Hero

Return to Data with New Questions

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How to Apply Data Storytelling

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Guidelines for Effective Visualization

Tailor for Audience

• Present events following audience’s thinking path

• Tell the story from audience’s standpoint

• Adopt audience’s terms and definitions

• Use the visualization audience is used to

Descriptive

• Sentence like “Global warming is accelerating” is much easier to remember than a table of temperatures

• Visual support should be easy for audience to translate into language message

Focus

• Display data that is relevant to the message only

• Visual differences & proportion are for emphasizing the differences relevant to message

• Guide audiences’ attention using salient visual elements

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Sample Data Storytelling #1

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Sample Data Storytelling #2

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Sample Data Storytelling #3

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Tools

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Thank You