storytelling and video discussion for chifoo 2014

DIY: Storytelling in Video

Julie Yamamoto, APR@julieyblog.cmdagency.com

• Event: Coca-Cola Happiness Machine

• http://www.youtube.com/watch?v=lqT_dPApj9U

• Profile: Coca-Cola OFW project • http://youtu.be/x_9fQEqZCWs

• Narrative: Coca-Cola Tom Hewitt surf movie

• http://youtu.be/4RbzfnPfQmM

Short Video Categories – Coca-Cola Examples

Beginning

Middle

End

Story Structure

Establish

ExperienceLearn

Payoff

Who or what is the hero?

Image: robertjrgraham.comIdeas: Joseph Campbell

simple

complex

simple

Production Value Spectrum

Smartphone

Consumer HD

DSLR

Professional crew

Optimize for SmartphoneMinimize movement

Stabilize camera

Close to primary speaker

No vertical video

Optimize for Consumer HD

Compose the shot

Add a mic

Add an LED light

DSLR AdviceGreater ability to capture detailsBUTNeed to know exposure theory

Seek out training

Rent before you buy

Optimize for DSLR: Three-Light Set

Image: Bui Brothers

Cheater Three-Light Set

Professional Crew – Sample Set

What about the GoPro?

Cheater steadicamORMount to a fixed location

Set it and forget it

Use the b-roll in editing

Understanding Editing Options

LowiMovie

Windows Movie Maker

Free, little or no training

Medium

Sony Vegas Suite$40-60, online

training

HighAdobe Premiere or Final Cut Pro

$300-600, online and in-person

training

Professional Avid

Beginner Video Checklist

• Who is my audience? • What story am I telling? • What production value do I need?• How will the video be edited? • What’s the location? • Are there supplementary visuals needed?• What’s the cost?

Thank You

Julie Yamamoto, APR@julieyblog.cmdagency.com