powerful video storytelling for eretailers
TRANSCRIPT
what is smart video storytelling for e-‐retailers?
" Tell me a fact and I will learn.
Tell me the truth and I will believe.
Tell me a story,
and it will live in my heart forever.”
– Indian Proverb
”A story goes somewhere.
It follows, with purpose, one or
more characters through a series of
events. By the end, it arrives at a
target des=na=on, fulfilling its
reason for having been told.”
– Phillip Mar?n, Author of “How to Tell A Story”
Source: “Wri=ng Life” by Judy Eshbaugh <hHp://www.publishingcrawl.com/2012/09/10/char=ng-‐your-‐storys-‐rising-‐ac=on/>
unforgeHable
share worthy connec2on
emo2onal
protagonist
concise
interac=ve
persuasive engaging
conflict & resolu2on
re-‐liveable authen=c
Emo=onally Intelligent
SOCIAL
the origin story
Personal Stories for Social Good
the conversa2on
The Unexpected
and The
Resolu=on
The Unexpected + Relevance = Salience
The Brand or Product Should be a Character in the Story
Video Storytelling Success
Video Storytelling Success
2ps
Make Your Customers the Stars!
Custom End Slates
Tip 2: Series Playlists
Hashtags for conversa=ons
Hashtags for conversa=ons
resources
FREE DOWNLOAD!
hHp://bit.ly/power-‐of-‐story
@GRANTCROWELL