sap'nİn yenİ tedarİk zİncİrİ stratejİsİ
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SAP FORUM İSTANBUL 2014 Basit Düşün Fark Yarat SAP’NİN YENİ TEDARİK ZİNCİRİ STRATEJİSİ
Konuşmacı Adı : Fatih Kayadelen
Firma Adı : SAP Türkiye
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
Supply Chain Needs to Adopt to New Business Realities Customer Centricity & Speed
Volatile Markets The customer has more knowledge about products and
services than ever before (e.g. Social Networks)
Growing Logistics Complexity The customer expects flexible and speedy delivery of ordered
products (e.g. delivery within the next hour)
Innovative Manufacturing Technologies The customer is demanding individualized products (e.g. print
your food with 3D Printers)
SPEED
SPEED
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 3
Businesses Transform their Supply Chains to Demand Networks Multi-channel ordering and fulfillment strategies to “please the customer”
CUSTOMER
Direct
Sales
Whole-
sale Web Mobile Store
Socia
l
Medi
a
Store x x x x x x
DC x x x x x x
Plant x x x x x x
Supplier x x x x x x
Sell
Fulfill
SP
EE
D
Be Accessible Flexible and reliable collaboration with business partners
Fulfill to Please Nimble distribution models which ensure efficiency
Planning Matters Integrated business planning & response management
Always-On End-to-end visibility with real-time what-if decision support
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4
Are Supply Chain Organizations Prepared for Demand Networks? Major Challenges for Supply Chain Professionals
Orchestrate the Global Network of Partners Less than ~10% of suppliers are directly connected to their customer’s supply chain
Execute the Supply Chain efficiently About 10% of world-wide GDP is related to logistics spending
Improve Short-Term Planning Results Forecast accuracy for the first week is in average lower than 70%
Manage the Supply Chain in Real Time Only 20% of Supply Chain Professionals have information available within a day
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5
SAP Supply Chain Solution Strategy Enable Businesses to Transform their Supply Chains to Demand Networks
Powered by SAP HANA
[THE DEMAND NETWORK]
Demand Driven Supply Networks Sense & shape DEMAND and orchestrate the fulfillment NETWORK
Logistics & Order Fulfillment The DEMAND NETWORK requires speed & efficiency in Logistics
Integrated Business Planning Balance DEMAND plans with NETWORK constraints for profitability
Supply Chain Monitoring Ensure integrity and predict issues of the DEMAND NETWORK
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6
ma
na
ge
d
clo
ud
public cloud
on-premise
SAP Business Suite
Mobile First Experience
planning network
monitoring
logistics
SAP HANA Platform
SAP Supply Chain Architecture Sketch Simplified and Harmonized Solution Architecture for Demand Networks
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7
Plans for the SAP Integrated Business Network Speeding up the Supply Chain requires a new Supply Chain Planning approach
One Harmonized Data Model Avoid any latency due to integration efforts and leverage the
SAP ERP data model
Cloud First Approach The solutions will be provided in the SAP Cloud but also be
made available on-premise
Mobile First Experience Introduce state-of-the art user experience with communication
capabilities (SAP JAM) and MS Excel Spreadsheets
Built on SAP HANA Demand Networks require real-time monitoring and a focus
on short-term planning
New Planning Algorithm Leverage predictive analytics (e.g. demand sensing)
algorithm in combination with optimization
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Business Network
Supply Inventory Response Demand
Sales & Operations Planning
Mobile First Experience
Supply Chain Control Tower
SAP HANA Platform
8 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Supply Chain
Monitoring
Integrated
Business Planning
Demand Driven
Supply Network
Logistics & Order
Fulfillment
Co-Innovation Customer Examples driving SAP’s new Supply Chain Platform
Success through Co-Innovation
8
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9
Innovation Delivery Strategy and Roadmap: SAP Cloud & HANA SCM
Platform will evolve through 2014-2015+ with a new set of solutions
Available today: SAP S&OP
First wave:
Supply Chain Control Tower
Supply Planning
Inventory Planning extension to S&OP
Second Wave: (assumed a quarter after 1st wave)
Predictive Demand Management
Future Waves released quarterly through 2015+
Response Management
Existing SCM Solutions are available today with option to
deploy on HANA
Logistics Suite: Transportation Management, Extended
Warehouse Management and Track and Trace suite
APO Planning Suite with SCM Info Center
Collaboration with SNC (and planned enhanced ‘Cloud’
offering via ARIBA network )
SAP Business Network
Supply Inventory Response Demand
Sales & Operations Planning
Mobile First Experience
Supply Chain Control Tower
SAP HANA Platform
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10
Why a new solution for supply chain planning is needed?
Disconnect between planning
and execution system
Supply chain planning
systems in the market tend
to be fragmented requiring
many interfaces
Duplicate data transfers between
planning and analytics systems
encumbers performance
Complex and granular data models
encumbers ‘what if’ analyses
SPEED
SPEED
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Customer centricity and the
need for speed
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11
Plans for Integrated Business Planning and Monitoring Speeding up the Supply Chain requires a new Supply Chain Planning approach
ATTRIBUTES: • One harmonized data model
• Application components interoperate seamlessly
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
BENEFITS:
Simplify and coordinate planning experience for users across functions
Introduce state-of-the art user experience with communication capabilities (SAP
JAM) and MS Excel user interface paradigm
React more quickly to changes in demand to capture more sales
Leverage SAP HANA to provide demand networks with real-time monitoring
and a focus on short-term planning
Enable more frequent planning cycles
Minimize latency due to data transfer between different planning systems
Ensure plans are executed in operational systems
Leverage predictive analytics (e.g. demand sensing) algorithms in
combination with optimization to translate plans into operational systems
Supply Inventory Demand
Sales & Operations Planning
Mobile Enabled User Experience
SAP HANA Platform
Response
Insights Product safety Integrity
Demand Driven Supply Network
SAP Integrated Business Planning
Order
Promising
Deployment
VMI
Detailed
Scheduling
Supply Chain Orchestration
Response
Supply Chain Monitoring
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12
Integrated Business Planning and Supply Chain Monitoring Available and Planned Products
Mobile-Enabled User Experience
IBP for demand IBP for supply
IBP for
sales and operations
IBP for response
SAP HANA Platform
IBP for inventory
Supply Chain Control Tower AVAILABLE
AVAILABLE
AVAILABLE AVAILABLE PLANNED
PLANNED
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Integrated Business Planning (IBP)
Supply Chain Monitoring
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13
SAP APO Has Been Significantly Enhanced Recently
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
• SAP APO available on
SAP HANA and HANA
Enterprise Cloud (HEC)
• LiveCache is part of
SAP HANA
• Performance
improvements for many
transactions and
planning runs
• SAP Supply Chain
InfoCenter enables
real-time analytics of
APO data
• Direct access of
LiveCache data with
easy navigation
between SAP APO and
SAP SCIC
• Renovation of Product
View, eBOPI, and
Planner’s Home Page
• Introduction of Fiori
Applications for GATP
Analytics
• MS Excel Add-In for
APO Demand Planning
Performance Analytics Usability
Demand Planning
Supply Network Planning
SAP APO
PP/DS
gA
TP
any
Database
HANA
SAP Supply
Chain Info Center
SAP Enterprise Inventory and
Service Level Optimization SAP Supply Network Collaboration
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14
SAP APO on HANA Overview
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Key Facts
SCM APO on HANA is available since end of November 2012
SCM 7.0 EhP 03 (SCM 7.13) is currently in GA and is the recommended
version for APO on HANA*
LiveCache is recommended to be deployed on the same HANA instance of
APO as this deployment model provides additional performance benefits.
2 Customers are already live with APO on HANA and several in projects
Value Proposition
Faster Accelerated Supply Chain Processes
Simpler
Intuitive and Flexible user interfaces, Google Like Search and Fact Sheets
Smarter
Detailed analytics with Insight to Action feature with Supply Chain Info Center
Less Expensive Lower TCO with LiveCache on HANA and APO on HEC deployment options
*SCM 7.0 EhP 02 (SCM 7.12) is the minimum version (with restrictions)
HanaDB live Cache
SCM Server
SCM Basis
SPP SNC
APO
AVAILABLE
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15
SAP on HANA Performance Improvement Highlights*
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
End-to-End DP and SNP Processes are 40% faster with APO on HANA compared to any other Database
Integrated LiveCache (LiveCache on HANA) is 10% faster than non-integrated. Eliminate 1 server and MaxDB
Up to 10 Times Faster : CIF Delta Report
(requires APOonHANA and ERPonHANA)
Up to 40% Faster : Back Order Processing, Demand Planning Run,
SNP Heuristic, DP Macros
Up to 2 times Faster : Deletion of outdated Customer and Purchase
Orders, Alert Batch Processing
Up to 25% Faster : Consistency Check for Time Series Network,
Loading Planning Area Version from BW
Up to 3 Times Faster : Initial Loading of Interactive Transactions like
Demand Planning Book, Supply Network Planning Book, Alert Monitor
* Results from average test results of customer PoCs
and Internal Testing
AVAILABLE
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16
Supply Chain Info Center - Operational Analytics for APO Planners
Recent Innovations: Analytics for APO DP, SNP, and gATP
Key Features
• Identify supply chain trends and
patterns
• Drill down from aggregated
levels into details
• Jump directly from Analytics into
APO Transactions to make
changes
Operational Analytics for APO Planners: Provided in a timely manner, giving them
insight and simplifying their daily life
Fiori
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
AVAILABLE
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17
Simplify the users life!
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
AVAILABLE
Planners Home Page
Enhanced Product Planning
Side Panels
Enhanced Backorder Processing
Excel Demand Planning Client
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18
SAP APO and EIS and SNC remain a key part of the standard
SAP Supply Chain offering
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Standard Maintenance with delivery of Support
Packages for more than 10 years*
*SAP APO is part of the SAP Business Suite and inherits the planned maintenance timeframes. Currently confirmed timeline for end of
maintenance is 2025. Press release: Mainstream Maintenance until 2025
Continuous investment into quality of solution
SAP Supply
Chain Info Center
Demand Planning
Supply Network Planning
SAP APO
PP/DS
gA
TP
any
Database
HANA
SAP Enterprise Inventory and
Service Level Optimization SAP Supply Network Collaboration
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19
Incorporate SAP Integrated Business Planning in phases by
adding incremental value to existing planning solutions
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Demand Planning
Supply Network Planning
SAP APO
PP/DS
gA
TP
any
Database
HANA
SAP Supply
Chain Info
Center
SAP Enterprise
Inventory
and
Service Level
Optimization
User Experience
IBP for demand IBP for supply
IBP for
sales and operations
IBP for response
SAP HANA Platform
IBP for inventory
Supply Chain Control Tower
Integrated Business Planning (IBP)
Supply Chain Monitoring
SAP Supply
Network
Collaboration
+
Potential roadmap:
1) Continue pursuing APO Roadmap as necessary
2) Extend existing footprint with value-add elements of IBP such as SAP Integrated Business Planning for sales and operations, inventory, supply, and supply chain
control tower to be used in conjunction with existing planning solutions (e.g. SAP APO or SAP EIS)
3) Consider other SAP Integrated Business Planning elements such as IBP for demand and IBP for response when available
20 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP Supply Chain Solution Roadmap The Demand Network
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Available Planned Future
Supply Chain
Monitoring
Performance Management
Supply Chain Info Center
Global Batch Traceability
Serialization (OER)
Supply Chain Control Tower with
real-time Analytics and Simulation
Supply Chain Monitoring with
Segmentation, Analytics,
Simulation and SC Integrity
Integrated Business
Planning
Sales & Operations Planning
APO DP/SNP
Demand Sensing
Inventory Optimization
Integrated Business Planning:
• Sales & Operations Planning
• Demand
• Supply
• Inventory
Integrated Business Network with
extended capabilities in all
applications, including Response
Management
Demand Driven
Supply Network
Demand Signal Management
APO GATP & PP/DS
Supply Network Collaboration
Demand Signal Management
Supply Chain Orchestration
Extended Demand Shaping
capabilities connected with
Response, Supply and
Manufacturing Orchestration
Logistics & Order
Fulfillment
Transportation Management
Warehouse Management
Event Management
Transportation for Contractors
Production Warehouses
Logistics Network
Supply Chain Execution with Hub
Management and extended
Logistics Network capabilities
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21
SAP Enables the Transformation to Demand Networks Summary
Logistics & Order
Fulfillment Warehouse Management
Transportation Management
Integrated Business Planning Sales, Inventory & Operations Planning
Demand & Supply Planning
Demand Driven Supply
Network Demand Sensing & Shaping
Manufacturing & Supply Orchestration
Supply Chain Monitoring Supply Chain Control Tower
Supply Chain Integrity
Powered by SAP HANA
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 22
Example innovations and roadmap
Improved Usability with new
SCM Application UI’s based
on Netweaver business
Client/HTML5 and mobile
style Fiori apps
SAP Business Network
Supply Inventory Response Demand
Sales & Operations Planning
Mobile First Experience
Supply Chain Control Tower
SAP HANA Platform
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 23
Fiori Application Types
runs on HANA
Transactional
Insight to Action
Visual overview over a complex topic for monitoring or tracking purposes
Search and Explore
View on essential information about an object and contextual navigation between related objects
Analytical Factsheet & Contextual
Navigation
Task-based Access
Access to tasks like change, create, or entire processes with guided navigation
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 24
Example innovations and roadmap
End to End Visibility across
the supply chain for
Performance Management,
Operational Reporting and
Simulation
SCM Event Management,
Serialisation of products and
full Batch Management and
Traceability
SAP Business Network
Supply Inventory Response Demand
Sales & Operations Planning
Mobile First Experience
Supply Chain Control Tower
SAP HANA Platform
25 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
26 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
27 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
28 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
29 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 30
Supply Chain Control Tower: Real Time Monitoring
Existing Solution Suite of Aii, OER, EM and Batch traceability available on HEC
Real Time Monitoring:
Supply Chain Event
Management
Supply Chain Integrity & Brand
Protection: Global Batch
Management
Supply Chain Integrity:
Serialisation with SAP Object
Event Repository
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 31
Batch Tracing Network Example of Graphical Batch Trace Reports from SAP GBT
31 | Global Batch Tracing | D. Fritz | 26 Jun 2013 | SCL Conference | Business Use Only
The SAP Global Batch Traceability solution
provides Novartis with a corporate-level view
on a cross-system product genealogy and the
distribution of related tracked objects. It
enables rapid investigation and, when
required, reporting to guide precision
withdrawal/recall & perform timely regulatory
reporting. The system can create reports
which fulfill Health Authority requirements.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 32
Example innovations and roadmap
Market and Consumer
Insight with Demand Signal
Management.
Collaborative Demand
Planning for both simple and
advanced use cases
‘Demand Sensing’ based on
inventory, POS, order feeds
for short term and daily
forecasting and exception
management
SAP Business Network
Supply Inventory Response Demand
Sales & Operations Planning
Mobile First Experience
Supply Chain Control Tower
SAP HANA Platform
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 33
Product Launch Failures
Promotional Effectiveness
20% lost sales due to product out
of stock (GS1)
27% loss of sale due to product
wanted not available in assortment (Q&A Research & Consultancy)
75% product launches fail… (AMR) -19% average ROI on trade
promotions (Capgemini)
Business Drivers to Address Consumer Demand and Behavior
Decline in Market Share
10% decline in market share on
average due to recurring out of
stock (Journal of Business Logistics)
Brand Substitution
82% of consumers will substitute
and switch brands due to an out of
stock product (Marketing Science Journal)
Price Sensitivity
52% of consumers agree that the
price of a product is more important than brand names (dunnhumby)
Lost Sales
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 34
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 35
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 36
SAP Demand Signal Management Demo
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 37
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 38
Build Your Own Analytics – SAP Business Objects Example: Linking Sell-Out Data with Weather Data
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 39
Build Your Analytics – SAP Predictive Analytics Example: Store Cluster Analysis
Cluster 3
Sales revenue: Low
Average number of Out of Shelf occurrences:
Medium
Average number of Out of Stock occurrences:
Medium
Inventory: Low
Number of promotions: High
Possible reasons/actions
Promotion not efficient enough
Strong competitors in the
neighborhood: start a market
campaign?
Increase the inventory level?
Un-list the product?
Store visit to find the root-causes
40 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
41 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
42 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
43 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 44
Example innovations and roadmap
Combine the best of SAP’s
existing Supply Network
Collaboration Solution with
the network capabilities of
ARIBA’s Business Network
Enable collaborative supply
chain process with both
customers and suppliers
Options for On Premise and
Cloud deployments
SAP Business Network
Supply Inventory Response Demand
Sales & Operations Planning
Mobile First Experience
Supply Chain Control Tower
SAP HANA Platform
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 45
Enabling the Best Business Network
SAP Information Interchange
Content Engine
Item
Locatio
n
Party
Business
Partner Profiles
SNC Integrated collaboration
with advanced and broad
Supply Chain Business
processes
Ease of deployment, connectivity and
on- boarding
SAP B2B Supply Chain
Connectivity (ex-
Crossgate Solutions)
Supply Chain Orchestration (SCO)
Communication &
Collaboration
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 46
Ariba Network is the leading Business Network Over 1 million partners use the Ariba Network for $500+ billion spend
“Other”
Suppliers Customers
Partner and
Ecosystem Solutions
An SAP Company
Ariba Network ~1 million trading partners
across all industries
40+ million Purchase Orders
60+ million Invoices
~$400 billion in spend
142 countries
72 currencies
40 Invoice compliant countries
EDI
HTML
cXML
AS2
Paper
Smart PDF
CSV
xCBL
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 47
Supply Chain Orchestration Through the Ariba
Business Network
Embedded Connectivity to Business Network
Supply Chain Orchestration (SCO - Planning) with
ARIBA Business Network � Direct Materials Purchasing, Forecasting, Planning & Inventory Collaboration
� Rapid Partner On-boarding Customers and Suppliers
� Full B2B support
� Network Services, Supply Chain Analytics & Risk Monitoring
� Supply Chain Orchestration (SCO - Planning) with ARIBA Business Network
Industries – Retail, Consumer, High Tech, Industrial,
Life Sciences
Roadmap
Supply Chain Orchestration (with ARIBA Business
Network Roadmap) � Logistics and Transportation
� Compliance, Sustainability and Risk
� Industry Capabilities for Process and Remaining Discrete Targets
Ari
ba S
up
pli
er
Po
rtal S
CM
Supply Chain
Orchestration
“Other”
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 48
Orchestrating the Supply Chain Network
Supply Chain Orchestration (SCO)
Customer
Collaboration
Transportation
Collaboration
Outsourced
Manufacturing
Direct Materials
Supplier
Collaboration
Demand
Logistics Manufacturing
Supply
Build a “Many-to-Many” supply chain business network that provides supplier
on-boarding, analysis and N-Tier orchestration of orders, fulfilment and plans
Communication &
Collaboration
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 49
Example innovations and roadmap
Market and Consumer
Insight with Demand Signal
Management.
Collaborative Demand
Planning for both simple and
advanced use cases
‘Demand Sensing’ based on
inventory, POS, order feeds
for short term and daily
forecasting and exception
management
SAP Business Network
Supply Inventory Response Demand
Sales & Operations Planning
Mobile First Experience
Supply Chain Control Tower
SAP HANA Platform
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 50
Example Supply Chain Model for S&OP
Customer 1
Customer 2
Customer 3
Location 101
Product A Independent Constraining Capacity
Resources Materials
Actuals, POS, Opportunities,
Statistical Fcst, Sales, Sales Mgr,
Mktg, Demand Planning,
Consensus, Finance Plan, Target
Sourcing Ratio
Lead Time
Demand by Location
Initial Inventory
Inventory Target
Production Requirements
Capacity Limit
Consumption Rate
Unconstrained Load / Utilization
Constrained Load
Capacity Cost
Constrained Build Plan
Qty Per
Dep Material
Total Material
Available Material
Constrained Build Plan
Projected Inventory
Constrained Demand Plan
Constrained Gross Profit
Indirect Costs
Operating Profit
Location 102 1
3 4
5
6
The above model is known as SAP1 Model
and does not include multi-level supply planning
2
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 51
Customizable Real-Time Analytics on entire Platform
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 52
Product Overview: Scenario Planning and Simulation
• Define alternate plans for your entire business in scalable way *
• Easily copy values from baseline to scenarios, and promote scenario to baseline
• For multiple users in real time at aggregate and detailed levels
• Track assumptions and changes to scenarios *
• Includes simulation-mode for all plans *
• Compare scenarios in real time *
* Product differentiators
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 53
S&OP Customer Overview
Customer Region Industry
SMART Modular NA High Tech
Colgate NA Consumer
McKesson NA Pharmaceutical and HT
Allergan NA Pharmaceutical
Delta Electronics APJ High Tech
Broadcom NA High Tech
Bose NA High Tech
Hillshire NA Consumer
Akzo Nobel EMEA Chemicals
J. Macedo LA Consumer
Grupo Viz LA Consumer
KUO LA Chemicals, Automotive, Consumer
Topcon APJ / NA High Tech
Dr Willmar Schwabe MEE/NA Pharmaceutical
ConAgra NA Consumer
Weir Minerals APJ Engineering
Exxon Mobil NA Oil & Gas
Almarai EMEA Consumer
Mondelez NA Consumer
Syngenta MEE Chemicals
Atmel NA High Tech
Albemarle NA Chemical
EMC NA High Tech
Florida Crystals NA Consumer
Palo Alto Networks NA High Tech
Decathlon EMEA Consumer
DSM IT BV EMEA Chemicals
Luxottica Group EMEA Consumer
Transnet SOC Ltd EMEA Rail Transport
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 54
Example innovations and roadmap
Existing mature and sophisticated supply planning
capabilities within SAP APO
Improved Usability
Order based network planning and production
planning
Available for HEC deployment or On Premise
New Supply planning Capabilities developed as
native HANA applications
Available Rough Cut supply planning in S&OP
Soon available advanced S&OP supply planning
using optimisation (still time phased, mainly
relevant for S&OP / tactical decisions)
Planned a new ‘Response Management’ engine
for order based Supply planning (In short term,
APO SNP is mature solution for this area)
SAP Business Network
Supply Inventory Response Demand
Sales & Operations Planning
Mobile First Experience
Supply Chain Control Tower
SAP HANA Platform
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 55
Closed-Loop Planning with Sales&Operations Planning (S&OP)
and Enterprise Inventory & Service Level Optimization (EIS )
Inventory Targets Unconstrained Consensus or Constrained Demand
Plan (Volume-based )
Sales & Operations Planning
Enterprise Inventory and
Service Level Optimization
1. Based on Customer Service Level, EIS considers uncertainty and supply chain interaction to define inventory
levels
2. This activity rolls up to S&OP financial, inventory & supply targets
3. S&OP provides constrained or unconstrained consensus volume-based plan as input to EIS for inventory
optimization
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 56
SAP Enterprise Inventory & Service Level Optimization
Establish best inventory policy across the network
How about here? Here? How much inventory here?
Why are we holding Inventory?
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 57
ma
na
ge
d
clo
ud
public cloud
on-premise
SAP Business Suite
Mobile First Experience
planning network
monitoring
logistics
SAP HANA Platform
SAP Supply Chain Architecture Sketch Simplified and Harmonized Solution Architecture for Demand Networks
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 58
Analytics & Reporting
Event Management
Import / Export, Dangerous Goods & Compliance
Document & Output Management
Integration & Connectivity
Transportation Charge Clerk
Transportation Planner
Transportation Dispatcher
Specialist (i.e.Tendering)
Order
Management
Freight
Settlement
Freight Execution
& Monitoring
Freight Planning
& Tendering
Optimized logistics and fulfillment management SAP
Transportation management
Transportation request
Transportation order
Shipment
Transportation planning & optimization
Transportation charge calculation
Settlement Process
Carrier assignment
Execution with ad/hoc adaptive planning
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 59
Strong SAP TM Customer Growth & Momentum
Facts and figures
Over 100 customers
Over 50 ongoing implementation projects
Productive use of SAP TM in 15 countries and
14 industries
Sample customers
Active & live customers Customer geographical coverage
0
10
20
30
40
50
60
2010 2011 2012 2013
Active
Live
HEC
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 60
Yard and Dock management
Goods receipt optimization and Slotting
Inbound quality management
Best Before Date, Catch weight, Multiple stock UoM
Picking optimisation & planning (route-based wave, fixed bin, cartonization planning)
Packing, staging and loading
Yard and Dock Management
Flexible internal Routing
Replenishment and Moves
Kit-to-stock management
Physical inventory
Value added services
Labor planning and performance management Cross-docking, Merchandise distribution
Native mobile technologies (RF, Voice, RFID) Integrated Material Flow System for Automation
Implementation tools RDS
Analytics and Compliance (Import/Export)
Inbound
processing
Storage and
operations
Outbound
processing
Optimized logistics and fulfillment management SAP
Extended Warehouse Management
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 61
Overview SAP EWM Customer & Market Status Strong customer growth and implementation momentum
Facts and figures
Over 100 active Implementation projects
More than 500 distinct live/active customers
Productive use of SAP EWM in more than 20
countries and 24 industries
Sample customers
Live customers and live sites Customer geographical coverage
Coca-Cola
Enterprises
0
100
200
300
400
500
600
12.31.07 12.31.08 12.31.09 12.31.10 12.31.11 12.31.12
Live Sites
Live Customers
HEC
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Teşekkürler
İletişim Bilgileri:
Fatih Kayadelen
Lojistik ve Tedarik Zinciri Satış Yöneticisi
fatih.kayadelen@sap.com
+90(533)7623935
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