rotary.org redesign
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2013 RI CONVENTION
Rotary.org Redesign
June 2013
2013 RI CONVENTION
Why redesign?• Improve site organization and navigation• Fix search• Make it easier to conduct Rotary business (i.e.,
Member Access)• Do a better job communicating Rotary’s value
and relevancy to all audiences• Improve site performance
FOUNDATIONS
2013 RI CONVENTION
FOUNDATIONS
Our approach
2013 RI CONVENTION
Could we do better than just a new look?
• What is the role of the website?• How can we leverage digital to help advance the
work of Rotary?• What’s missing from our current approach?
FOUNDATIONS
2013 RI CONVENTION
We need a digital strategy
• Summarized as: to build and deepen relationships
• Digital should be a platform to connect our audiences and magnify the power of Rotary’s network
This is not a simple web redesign – we listened to the needs out there. This is a integrated, personalized, collaborative platform that will allow Rotary to do more.
DIGITAL STRATEGY
2013 RI CONVENTION
What did our users tell us?
• Rotarians want the site to be easy to use, well organized, fast, simple, comprehensive, intuitive, with everything they need at their fingertips and the right level of detail
• The general public wants to understand what Rotary is at a very high level and why they should care
DIGITAL STRATEGY
2013 RI CONVENTION
We need two sites to get the job done
• Rotary.org, a public-facing site that explores Rotary’s purpose and helps newcomers engage with us
• My Rotary, a profile-driven member site that presents a customized, user-friendly experience, enables Rotarians to connect, carry out service projects, and more
DIGITAL STRATEGY
2013 RI CONVENTION
Let’s remember balance
• Public versus private• Local versus global• Membership versus service
Having two sites helps achieve a better and more sustainable balance
Balance
2013 RI CONVENTION
The Launch
• Site will go live Aug. 15-19• It will reflect elements of the branding effort• We will continue to build and release new
functionality onto the site after August
DIGITAL STRATEGY
2013 RI CONVENTION
WEB REDESIGN DEMO
Rotary.org
2013 RI CONVENTION
Public site homepage • Visual experience designed to tell the Rotary
story at a high level and engage the user• Users can scroll through or go deep:• Going deeper takes you to more information and
relevant calls to action
WEB REDESIGN DEMO: ROTARY.ORG
2013 RI CONVENTION
WEB REDESIGN DEMO: ROTARY.ORG
2013 RI CONVENTION
WEB REDESIGN DEMO
My Rotary(member site)
2013 RI CONVENTION
My Rotary • Signing in delivers the best experience
– More relevant content and choices for your role and activities
– Profile-driven experience that enables you to connect and exchange ideas with other Rotarians – securely.
WEB REDESIGN DEMO: MY ROTARY
2013 RI CONVENTION
WEB REDESIGN DEMO: ROTARY.ORG
2013 RI CONVENTION
A new navigation system • Menus and footer display multiple levels – choose
the one that’s right for you• Task-finder connects you to common choices • Breadcrumbs orient you on the pages
WEB REDESIGN DEMO: MY ROTARY
2013 RI CONVENTION
WEB REDESIGN DEMO: ROTARY.ORG
2013 RI CONVENTION
Improved search • Faster, more relevant results• Target your search by selecting filters• Now searches secure content and more parts of
the Rotary website• Search results easier to scan and identify
WEB REDESIGN DEMO: MY ROTARY
2013 RI CONVENTION
WEB REDESIGN DEMO: ROTARY.ORG
2013 RI CONVENTION
Document Center • Easy way into Rotary documents• Highlights important documents by topic• User can create “My Documents” list of most
frequently accessed (coming soon)
WEB REDESIGN DEMO: MY ROTARY
2013 RI CONVENTION
WEB REDESIGN DEMO: ROTARY.ORG
2013 RI CONVENTION
Manage • New home for most Member Access items• Brings together MAP functions and Rotary.org
content in one spot to make it easier to do club and district tasks
• Better organization, titles, new descriptions to help users navigate
• Presents links relevant to your role, and handles multiple roles
• Member Access pages have not changed
WEB REDESIGN DEMO: MY ROTARY
2013 RI CONVENTION
WEB REDESIGN DEMO: ROTARY.ORG
2013 RI CONVENTION
• As part of launch – login / registration process will change– If you’ve signed in during the last year:
• Simple process to reestablish account– If you have NOT signed in during the last year:
• New registrant flow• Simplified from current flow
• Why the change?– Moving account management to the cloud (3rd
party provider) to provide greater security and uptime to our login processes
WEB REDESIGN DEMO: MY ROTARY
2013 RI CONVENTION
Profile • Profile is optional but will greatly improve the
experience• You control what information you share • Rotary-specific information such as your club,
awards, “Rotary resume” • Helps you connect to others who share your
interests and activities
WEB REDESIGN DEMO: MY ROTARY
2013 RI CONVENTION
WEB REDESIGN DEMO: ROTARY.ORG
2013 RI CONVENTION
Community • For launch: groups, people and messaging that
allow you to connect today• For the future:
– Global events calendar– People search– Enhanced community marketplace for Rotarian-created
tools
WEB REDESIGN DEMO: MY ROTARY
2013 RI CONVENTION
WEB REDESIGN DEMO: ROTARY.ORG
2013 RI CONVENTION
Club Finder • Improved search for clubs by location, keyword,
meeting time and date• Club Profile gives each club a presence on
Rotary.org • Different views for signed-in club members • For the future:
– Ability to accept or decline inquiries– Admin view for updating club profile– Adding Showcase projects, club members
WEB REDESIGN DEMO: MY ROTARY
2013 RI CONVENTION
WEB REDESIGN DEMO: ROTARY.ORG
2013 RI CONVENTION
The mobile experience • Designed responsively for tablets and phones• Site adjusts to mobile screen size and navigation• Big improvement over today’s site
WEB REDESIGN DEMO: MY ROTARY
2013 RI CONVENTION
WEB REDESIGN DEMO: ROTARY.ORG
2013 RI CONVENTION
WEB REDESIGN DEMO
What’s next
2013 RI CONVENTION
Phase 2 • We keep building – and release new features as we
go• Enhanced and new functionality on a regular rollout
schedule:– Expanding community – global events calendar, expanded
Rotarian tools– Regionalizing the site to appear more relevant to local users– Materials to help clubs and districts express the brand– Leveraging the platform to create connections with club and
district websites
WEB REDESIGN
2013 RI CONVENTION
Looking ahead • New platform for connecting the Rotary world• Open source system that enables Rotarians to
contribute to platform, partner with us • Putting tools in the hands of members that help
them connect and share projects, tools, resources, success stories, ideas
WEB REDESIGN
2013 RI CONVENTION
Looking ahead • Flexible system that can grow and adapt for
future needs:– Club & district templates– Continued data integration– Content sharing– More dynamic local presence– Flexibility in regions and languages– Mobile tools
WEB REDESIGN
2013 RI CONVENTION
ROTARY DIGITAL
What can you do?
2013 RI CONVENTION
1. Share your feedback
• Create a profile and join the early adopters discussion group
• Work with us as we go forward to share feedback and opinions on new features
• Tell us what you’d like to see• Incorporate what makes sense into your web and
social sites
ROTARY.ORG REDESIGN
2013 RI CONVENTION
2. Share with otherswww.rotary.org• Share with new and prospective members, community
partners, family and friends who want to know more about Rotary
www.rotary.org/myrotary• Share with fellow Rotarians• Sign in to join the community, form a Rotary network,
conduct Rotary business, set club goals , apply for grants, download logos, news and images for websites and social channels
ROTARY.ORG REDESIGN
2013 RI CONVENTION
3. Plan a “social project”
• Identify a project that’s right for social • Find project partners and subject matter experts
in the Rotary community• Attract volunteers and support using the idea
platform • Promote your completed project on Rotary.org,
ROTARY.ORG REDESIGN
2013 RI CONVENTION
Questions
WEB REDESIGN
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