2013 RI CONVENTION

Rotary.org Redesign

June 2013

2013 RI CONVENTION

Why redesign?• Improve site organization and navigation• Fix search• Make it easier to conduct Rotary business (i.e.,

Member Access)• Do a better job communicating Rotary’s value

and relevancy to all audiences• Improve site performance

FOUNDATIONS

2013 RI CONVENTION

FOUNDATIONS

Our approach

2013 RI CONVENTION

Could we do better than just a new look?

• What is the role of the website?• How can we leverage digital to help advance the

work of Rotary?• What’s missing from our current approach?

FOUNDATIONS

2013 RI CONVENTION

We need a digital strategy

• Summarized as: to build and deepen relationships

• Digital should be a platform to connect our audiences and magnify the power of Rotary’s network

This is not a simple web redesign – we listened to the needs out there. This is a integrated, personalized, collaborative platform that will allow Rotary to do more.

DIGITAL STRATEGY

2013 RI CONVENTION

What did our users tell us?

• Rotarians want the site to be easy to use, well organized, fast, simple, comprehensive, intuitive, with everything they need at their fingertips and the right level of detail

• The general public wants to understand what Rotary is at a very high level and why they should care

DIGITAL STRATEGY

2013 RI CONVENTION

We need two sites to get the job done

• Rotary.org, a public-facing site that explores Rotary’s purpose and helps newcomers engage with us

• My Rotary, a profile-driven member site that presents a customized, user-friendly experience, enables Rotarians to connect, carry out service projects, and more

DIGITAL STRATEGY

2013 RI CONVENTION

Let’s remember balance

• Public versus private• Local versus global• Membership versus service

Having two sites helps achieve a better and more sustainable balance

Balance

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The Launch

• Site will go live Aug. 15-19• It will reflect elements of the branding effort• We will continue to build and release new

functionality onto the site after August

DIGITAL STRATEGY

2013 RI CONVENTION

WEB REDESIGN DEMO

Rotary.org

2013 RI CONVENTION

Public site homepage • Visual experience designed to tell the Rotary

story at a high level and engage the user• Users can scroll through or go deep:• Going deeper takes you to more information and

relevant calls to action

WEB REDESIGN DEMO: ROTARY.ORG

2013 RI CONVENTION

WEB REDESIGN DEMO: ROTARY.ORG

2013 RI CONVENTION

WEB REDESIGN DEMO

My Rotary(member site)

2013 RI CONVENTION

My Rotary • Signing in delivers the best experience

– More relevant content and choices for your role and activities

– Profile-driven experience that enables you to connect and exchange ideas with other Rotarians – securely.

WEB REDESIGN DEMO: MY ROTARY

2013 RI CONVENTION

WEB REDESIGN DEMO: ROTARY.ORG

2013 RI CONVENTION

A new navigation system • Menus and footer display multiple levels – choose

the one that’s right for you• Task-finder connects you to common choices • Breadcrumbs orient you on the pages

WEB REDESIGN DEMO: MY ROTARY

2013 RI CONVENTION

WEB REDESIGN DEMO: ROTARY.ORG

2013 RI CONVENTION

Improved search • Faster, more relevant results• Target your search by selecting filters• Now searches secure content and more parts of

the Rotary website• Search results easier to scan and identify

WEB REDESIGN DEMO: MY ROTARY

2013 RI CONVENTION

WEB REDESIGN DEMO: ROTARY.ORG

2013 RI CONVENTION

Document Center • Easy way into Rotary documents• Highlights important documents by topic• User can create “My Documents” list of most

frequently accessed (coming soon)

WEB REDESIGN DEMO: MY ROTARY

2013 RI CONVENTION

WEB REDESIGN DEMO: ROTARY.ORG

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Manage • New home for most Member Access items• Brings together MAP functions and Rotary.org

content in one spot to make it easier to do club and district tasks

• Better organization, titles, new descriptions to help users navigate

• Presents links relevant to your role, and handles multiple roles

• Member Access pages have not changed

WEB REDESIGN DEMO: MY ROTARY

2013 RI CONVENTION

WEB REDESIGN DEMO: ROTARY.ORG

2013 RI CONVENTION

• As part of launch – login / registration process will change– If you’ve signed in during the last year:

• Simple process to reestablish account– If you have NOT signed in during the last year:

• New registrant flow• Simplified from current flow

• Why the change?– Moving account management to the cloud (3rd

party provider) to provide greater security and uptime to our login processes

WEB REDESIGN DEMO: MY ROTARY

2013 RI CONVENTION

Profile • Profile is optional but will greatly improve the

experience• You control what information you share • Rotary-specific information such as your club,

awards, “Rotary resume” • Helps you connect to others who share your

interests and activities

WEB REDESIGN DEMO: MY ROTARY

2013 RI CONVENTION

WEB REDESIGN DEMO: ROTARY.ORG

2013 RI CONVENTION

Community • For launch: groups, people and messaging that

allow you to connect today• For the future:

– Global events calendar– People search– Enhanced community marketplace for Rotarian-created

tools

WEB REDESIGN DEMO: MY ROTARY

2013 RI CONVENTION

WEB REDESIGN DEMO: ROTARY.ORG

2013 RI CONVENTION

Club Finder • Improved search for clubs by location, keyword,

meeting time and date• Club Profile gives each club a presence on

Rotary.org • Different views for signed-in club members • For the future:

– Ability to accept or decline inquiries– Admin view for updating club profile– Adding Showcase projects, club members

WEB REDESIGN DEMO: MY ROTARY

2013 RI CONVENTION

WEB REDESIGN DEMO: ROTARY.ORG

2013 RI CONVENTION

The mobile experience • Designed responsively for tablets and phones• Site adjusts to mobile screen size and navigation• Big improvement over today’s site

WEB REDESIGN DEMO: MY ROTARY

2013 RI CONVENTION

WEB REDESIGN DEMO: ROTARY.ORG

2013 RI CONVENTION

WEB REDESIGN DEMO

What’s next

2013 RI CONVENTION

Phase 2 • We keep building – and release new features as we

go• Enhanced and new functionality on a regular rollout

schedule:– Expanding community – global events calendar, expanded

Rotarian tools– Regionalizing the site to appear more relevant to local users– Materials to help clubs and districts express the brand– Leveraging the platform to create connections with club and

district websites

WEB REDESIGN

2013 RI CONVENTION

Looking ahead • New platform for connecting the Rotary world• Open source system that enables Rotarians to

contribute to platform, partner with us • Putting tools in the hands of members that help

them connect and share projects, tools, resources, success stories, ideas

WEB REDESIGN

2013 RI CONVENTION

Looking ahead • Flexible system that can grow and adapt for

future needs:– Club & district templates– Continued data integration– Content sharing– More dynamic local presence– Flexibility in regions and languages– Mobile tools

WEB REDESIGN

2013 RI CONVENTION

ROTARY DIGITAL

What can you do?

2013 RI CONVENTION

1. Share your feedback

• Create a profile and join the early adopters discussion group

• Work with us as we go forward to share feedback and opinions on new features

• Tell us what you’d like to see• Incorporate what makes sense into your web and

social sites

ROTARY.ORG REDESIGN

2013 RI CONVENTION

2. Share with otherswww.rotary.org• Share with new and prospective members, community

partners, family and friends who want to know more about Rotary

www.rotary.org/myrotary• Share with fellow Rotarians• Sign in to join the community, form a Rotary network,

conduct Rotary business, set club goals , apply for grants, download logos, news and images for websites and social channels

ROTARY.ORG REDESIGN

2013 RI CONVENTION

3. Plan a “social project”

• Identify a project that’s right for social • Find project partners and subject matter experts

in the Rotary community• Attract volunteers and support using the idea

platform • Promote your completed project on Rotary.org,

Facebook

ROTARY.ORG REDESIGN

2013 RI CONVENTION

Questions

WEB REDESIGN