retail media company profile 2015

Parent Company / Group Information

International Affiliations

Geographical Coverage in terms of offices Spread

Organizational Strength / Organogram

Client Portfolio

Key Strengths / Retailmedia USPs

Capabilities and Experience

Tools for Planning and Evaluation

System and Controls for Current Business Management

Partnering Declaration

Proposal Overview

Agency Credentials

Geographical Presence in terms of offices spread

Presence across the country…

Regional Office

Field Office

Head Office

Karachi

Presence across the country…

Head Office

Regional Office

Lahore

Regional Supervisor +

2 Assistants

Regional Office

RWP/ISB

Regional Supervisor +

1 Assistant

Field Office

Faisalabad

Regional Supervisor

Field Office

Multan

Regional Supervisor

Field Office

Sukkur

Regional Supervisor

Field Office

Hyderabad

Regional Supervisor

Field Office

Gujranwala

Regional Supervisor

Our strategically located & wide physical presence within the country with a capability to execute and monitor each and every desired touch point with maximum efficiency in

terms of both time and money

Business & Client Portfolio

Business Volume and Turnover Growth(Rupees in million)

2530

60

130

2010 2011 2012 2013

OOH Clients

Trade Visibility Clients

Organizational Strength / Organogram

Organization Structure

• Founded in 2010. Theoretically a new setup but practically brings

• 8 years of experience in outdoor and retail media industry

• Over 5 years of MNC Marketing/Brand Management Experience

• In-Depth understanding of Retail and Outdoor Media.

• Total Permanent Staff strength – 22

• Strength of Contractual Staff can go up to 50 (Project based)

• Presence in all major cities of Pakistan

(Karachi, Lahore, Islamabad, Faisalabad, Sukkur, Hyderabad, Multan)

Business Head

Media PlannerManager

Operations

Regional Operations

supervisor(07)

Planning Managers (1)

General Manager Client

Servicing

Account wise Client Servicing

Team (3)

Manager Finance

Admin (1)

Retail Media Management Structure

* 22 People

Business Model

• We came-up with an idea to become an innovative & creative trade &

OOH agency.

• Can help to formulate a trade visibility strategy & plans for any brand.

• Our job is to advise, rationalize and ensure the implementation of best

available solutions for your brand at trade level.

• To design, create and execute the unique brand communication at trade

– creative ways for customer & consumers to understand the brands.

Standardization, Quality & Budget Control

Cost Rationalization

Product Classification

Business Model

Standardize visibility with a formal code to be implemented across universe.

Product Selection

Lead Time & Efficiency

Post evaluation

Monitoring & Reporting

Turnkey solution from product selection to execution/implementation

Why Retail Media?

• 3M Authorized Partner

• Avery Graphics authorized converter.

• Experience of Working on Both Ends (Client/Agency)

• Cognizant of Marketing Strategies

• Creative Team

• Product / Brand Management Experience

• Out of Home Management Experience

• Technical Expertise

• Maintenance / Monitoring Infrastructure

• Customized MIS

Services We Offer

Services we offer..

• At RetailMedia can provide the following services:-

• Retail Creative 3D Ideas & Printing Artwork Technical Support for OOH Execution

• Retail New Product Development

• Retail Branding and Merchandising Support

• Flex Printing

• Retail Execution

PrintingCreative’s Execution

Product

DevelopmentFabricationMonitoring

Gifts/Giveaways

Activation

Production Facility

Production Facility: (Karachi)

Workshop: 251-C, Block 6, PECHS, KarachiCovered area: 600 yards

Production Facility: (Lahore)Township, Industrial AreaMore than 1000 sq yards

Technology Quantity

Vutek 2 HP 1Flora 1 Seiko 2Roland 1

Printing Machines

Production Capacity: 60,000 Sq. ft/Day

Projects & Achievements

• Internationally awarded project by

Samsung

• Project was given by Regional Samsung

team (Dubai).

• 15 Top metro cities across Pakistan.

• Project value USD 72,000/-

Yellow Zones

• GT Shop Selected with Sales team in Karachi.

• Cluster identified 15

• Total shops identified in 15 cluster 139.

• Executed in just 25 days.

Retail SplashLandscape

Retail SplashOOH landscape

Innovation

Innovation

Innovation

Innovation

Special Projects

Special Projects

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Lifebouy Hand washing Units installed in various locations in Karachi.

Supervised, Fabricated, installed and Functionally Operated by Retail Media.

Retail OOH Marketing

Ooh Marketing - Abbott

Retail PR & Events

Gifts & Giveaways Catalogue

Retail Branding

Retail OOH Eye

Monitoring & Tracking

BBM – Branch Branding Management

• A robust database which enables you to plan, strategies, execute, monitor and post evaluation.

• Help to formulate your branch branding strategy/ budgeting based on historical database.

Retail Media – BBM

Main Menu

NATIONWIDE BRANCH SURVEY

• Detailed Branch Survey form

• Branch Medium Measurement Report

• Branch Medium Condition Report

• Branch Medium Images

• Branch Visibility Medium Wise (Satellite View)

MIS Report

• New Request

Detailed Branch Survey Form

“In this section, Client will able to check the details of survey regarding Shop details such as name, code, region, city, contact numbers, contact person and surveyed mediums details such as sizes and images”

Branch Media Measurement Report

• In this section, client could select the survey dates, shop, medium and condition.

• By selecting above mentioned parameters, a report will generate which display the complete report of medium measurements and their status

Medium’s Condition Report• In this section,

client could select parameters such as city, branch, medium and condition.

• By selecting any of above parameters, a report will display which shows the medium wise condition.

Branch Medium Images

• In this section, client could select different parameters such as shop type, Shop mediums and condition.

• By selecting these parameters, a view of report regarding mediums, condition and their images will display.

Shop Visibility Medium Wise (Satellite View)

• In this section, a satellite view of shops will appear.

• One can select any shops in any city.

• Complete details of any selected shops will display such shop name, contact, city and region.

• By selecting any shop it will give complete details of present and not present mediums with images.

• It will also display medium’s condition and measurements report.

Shop Survey & Detail

PO and Payment Status Report

• This report will display the status of PO and Payment issued by client.

Benefits

• 100% Control on Branch Visibility

• Geographical View of Branches (approx)

• Various Kind of Reports:

– City-wise analysis

– Vendor-wise analysis

– Brand-wise analysis

– Medium-wise analysis

– Helpful for tax management

– PO, Invoice, and payment status.

V-Tax System

V-Tax - Login1. To view online Log on to : http://202.59.94.140/tax/pages/index.aspx

2. Enter ID & Password

Click on drop down

menu

to Select the company

& Press “Go”

V-TAX – CLIENT CATEGORY WINDOW

V-TAX – REPORTS MENU

V-TAX – ONLINE GOVT. GAZETTE

V-TAX – TRACKING SHEET

V-TAX – CLAIM BILL STATUS

V-TAX – CLAIM BILL STATUS

V-TAX CLAIM SUMMARY MEDIUM WISE

V-Tax Claim from Govt. Authorities

Significance: Detailed tracking of TMA bills (Received, Verified and Paid).

Complete Tracking of Saving against billed amounts.

V-TAX – PASSWORD CHANGE

Retail Visual Identity

Visibility

Visibility

Visibility

Visibility

Visibility

Visibility

Visibility

Visibility

Creative’s (in-store & on-store)

Creative Idea’s

Creative Idea’s

Creative Idea’s

Creative Idea’s

Creative Idea’s

Creative Idea’s

Creative Idea’s

Creative Idea’s

Creative Idea’s

Creative Idea’s

Creative Idea’s

Creative Idea’s

End Of Presentation