retail media company profile 2015
DESCRIPTION
Retail media Company Profile mid 2015TRANSCRIPT
Parent Company / Group Information
International Affiliations
Geographical Coverage in terms of offices Spread
Organizational Strength / Organogram
Client Portfolio
Key Strengths / Retailmedia USPs
Capabilities and Experience
Tools for Planning and Evaluation
System and Controls for Current Business Management
Partnering Declaration
Proposal Overview
Agency Credentials
Geographical Presence in terms of offices spread
Presence across the country…
Regional Office
Field Office
Head Office
Karachi
Presence across the country…
Head Office
Regional Office
Lahore
Regional Supervisor +
2 Assistants
Regional Office
RWP/ISB
Regional Supervisor +
1 Assistant
Field Office
Faisalabad
Regional Supervisor
Field Office
Multan
Regional Supervisor
Field Office
Sukkur
Regional Supervisor
Field Office
Hyderabad
Regional Supervisor
Field Office
Gujranwala
Regional Supervisor
Our strategically located & wide physical presence within the country with a capability to execute and monitor each and every desired touch point with maximum efficiency in
terms of both time and money
Business & Client Portfolio
Business Volume and Turnover Growth(Rupees in million)
2530
60
130
2010 2011 2012 2013
OOH Clients
Trade Visibility Clients
Organizational Strength / Organogram
Organization Structure
• Founded in 2010. Theoretically a new setup but practically brings
• 8 years of experience in outdoor and retail media industry
• Over 5 years of MNC Marketing/Brand Management Experience
• In-Depth understanding of Retail and Outdoor Media.
• Total Permanent Staff strength – 22
• Strength of Contractual Staff can go up to 50 (Project based)
• Presence in all major cities of Pakistan
(Karachi, Lahore, Islamabad, Faisalabad, Sukkur, Hyderabad, Multan)
Business Head
Media PlannerManager
Operations
Regional Operations
supervisor(07)
Planning Managers (1)
General Manager Client
Servicing
Account wise Client Servicing
Team (3)
Manager Finance
Admin (1)
Retail Media Management Structure
* 22 People
Business Model
• We came-up with an idea to become an innovative & creative trade &
OOH agency.
• Can help to formulate a trade visibility strategy & plans for any brand.
• Our job is to advise, rationalize and ensure the implementation of best
available solutions for your brand at trade level.
• To design, create and execute the unique brand communication at trade
– creative ways for customer & consumers to understand the brands.
Standardization, Quality & Budget Control
Cost Rationalization
Product Classification
Business Model
Standardize visibility with a formal code to be implemented across universe.
Product Selection
Lead Time & Efficiency
Post evaluation
Monitoring & Reporting
Turnkey solution from product selection to execution/implementation
Why Retail Media?
• 3M Authorized Partner
• Avery Graphics authorized converter.
• Experience of Working on Both Ends (Client/Agency)
• Cognizant of Marketing Strategies
• Creative Team
• Product / Brand Management Experience
• Out of Home Management Experience
• Technical Expertise
• Maintenance / Monitoring Infrastructure
• Customized MIS
Services We Offer
Services we offer..
• At RetailMedia can provide the following services:-
• Retail Creative 3D Ideas & Printing Artwork Technical Support for OOH Execution
• Retail New Product Development
• Retail Branding and Merchandising Support
• Flex Printing
• Retail Execution
PrintingCreative’s Execution
Product
DevelopmentFabricationMonitoring
Gifts/Giveaways
Activation
Production Facility
Production Facility: (Karachi)
Workshop: 251-C, Block 6, PECHS, KarachiCovered area: 600 yards
Production Facility: (Lahore)Township, Industrial AreaMore than 1000 sq yards
Technology Quantity
Vutek 2 HP 1Flora 1 Seiko 2Roland 1
Printing Machines
Production Capacity: 60,000 Sq. ft/Day
Projects & Achievements
• Internationally awarded project by
Samsung
• Project was given by Regional Samsung
team (Dubai).
• 15 Top metro cities across Pakistan.
• Project value USD 72,000/-
Yellow Zones
• GT Shop Selected with Sales team in Karachi.
• Cluster identified 15
• Total shops identified in 15 cluster 139.
• Executed in just 25 days.
Retail SplashLandscape
Retail SplashOOH landscape
Innovation
Innovation
Innovation
Innovation
Special Projects
Special Projects
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Lifebouy Hand washing Units installed in various locations in Karachi.
Supervised, Fabricated, installed and Functionally Operated by Retail Media.
Retail OOH Marketing
Ooh Marketing - Abbott
Retail PR & Events
Gifts & Giveaways Catalogue
Retail Branding
Retail OOH Eye
Monitoring & Tracking
BBM – Branch Branding Management
• A robust database which enables you to plan, strategies, execute, monitor and post evaluation.
• Help to formulate your branch branding strategy/ budgeting based on historical database.
Retail Media – BBM
Main Menu
NATIONWIDE BRANCH SURVEY
• Detailed Branch Survey form
• Branch Medium Measurement Report
• Branch Medium Condition Report
• Branch Medium Images
• Branch Visibility Medium Wise (Satellite View)
MIS Report
• New Request
Detailed Branch Survey Form
“In this section, Client will able to check the details of survey regarding Shop details such as name, code, region, city, contact numbers, contact person and surveyed mediums details such as sizes and images”
Branch Media Measurement Report
• In this section, client could select the survey dates, shop, medium and condition.
• By selecting above mentioned parameters, a report will generate which display the complete report of medium measurements and their status
Medium’s Condition Report• In this section,
client could select parameters such as city, branch, medium and condition.
• By selecting any of above parameters, a report will display which shows the medium wise condition.
Branch Medium Images
• In this section, client could select different parameters such as shop type, Shop mediums and condition.
• By selecting these parameters, a view of report regarding mediums, condition and their images will display.
Shop Visibility Medium Wise (Satellite View)
• In this section, a satellite view of shops will appear.
• One can select any shops in any city.
• Complete details of any selected shops will display such shop name, contact, city and region.
• By selecting any shop it will give complete details of present and not present mediums with images.
• It will also display medium’s condition and measurements report.
Shop Survey & Detail
PO and Payment Status Report
• This report will display the status of PO and Payment issued by client.
Benefits
• 100% Control on Branch Visibility
• Geographical View of Branches (approx)
• Various Kind of Reports:
– City-wise analysis
– Vendor-wise analysis
– Brand-wise analysis
– Medium-wise analysis
– Helpful for tax management
– PO, Invoice, and payment status.
V-Tax System
V-Tax - Login1. To view online Log on to : http://202.59.94.140/tax/pages/index.aspx
2. Enter ID & Password
Click on drop down
menu
to Select the company
& Press “Go”
V-TAX – CLIENT CATEGORY WINDOW
V-TAX – REPORTS MENU
V-TAX – ONLINE GOVT. GAZETTE
V-TAX – TRACKING SHEET
V-TAX – CLAIM BILL STATUS
V-TAX – CLAIM BILL STATUS
V-TAX CLAIM SUMMARY MEDIUM WISE
V-Tax Claim from Govt. Authorities
Significance: Detailed tracking of TMA bills (Received, Verified and Paid).
Complete Tracking of Saving against billed amounts.
V-TAX – PASSWORD CHANGE
Retail Visual Identity
Visibility
Visibility
Visibility
Visibility
Visibility
Visibility
Visibility
Visibility
Creative’s (in-store & on-store)
Creative Idea’s
Creative Idea’s
Creative Idea’s
Creative Idea’s
Creative Idea’s
Creative Idea’s
Creative Idea’s
Creative Idea’s
Creative Idea’s
Creative Idea’s
Creative Idea’s
Creative Idea’s
End Of Presentation