pitching and presentation crafting

Pitching & Presenting

Intangibles

Love what you’re pitching,your giving it your life.

Intangibles• Don’t be needy.• Don’t be late.• Establish a max pitch time + Q/A

time• Don’t let yourself be derailed

Narrative

Laying out your pitch so you’re understood.

Narrative• Link events to create intrigue and

desire to hear what’s next.• Keep it as simple as your audience.• Human focused story, not product,

technology or economy.• Short enough to justify curiosity in

your CTA and get you another meeting.

Metrics

Vanity metrics,the sign of the noob.

Metrics• Subscribers, fans, likes = bullshit.• CAC + LTV• When in doubt, social proof.

Visuals

Vanity metrics,the sign of the noob.

Visuals• Avoiding death-by-powerpoint.

Goal

Begin at the end to know how to get your audience there.

Goal• Customers? Partners? Money? Press?

Call To Action

Ending with a clear “next step to take”.

Call To Action• What do you want your audience to

do next?• How much time do they have to act?

Content

Before opening PowerPoint,open Word.

Content – Your Intro• Who are you and what’s your

credibility?– Keep it short.– 1 “big bang” statement and move on to

your pitch.

Content – Elements1. Why now?2. Problem3. Market4. Solution5. Customers

6. Revenue7. Competition8. Competitive

advantages9. Team10.Call to action

Content – Why now?• What recent changes in economic,

social and technological forces make your idea awesome?

• How does the world change after your idea is implemented?

Content – Problem• What’s the “dagger in the side” of

your customers?• Regardless of solution, it’s what’ll

make your audience care.• Potentially adds unarguable context

to make everything you say defendable.

Content – Market• Where do you start and how big can

you scale?

Content – Solution• What’s the product/service you’re

creating?

Content – Customers• How do you get, maintain and grow

them?– Demonstrate you know them well.– Customer acquisition cost– Lifetime value

Content – Revenue• How do you make money?

Content – Competition• How easy for them to do the same?• How easy for customers to switch?

Content – Comp. Advantages• Technological• Economic• Human• Partners• Marketing

Content – Team• Founding Team• Advisors

Content – CTA• What do you want from the

audience?• How much time are you giving them

to decide?

Content – Elements1. Why now?2. Problem3. Market4. Solution5. Customers

6. Revenue7. Competition8. Competitive

advantages9. Team10.Call to action

DIYControl our own

education.

CostLocation

SchedulesOffering

SocialSpreading DIY

Culture

EconomicMore Investment in Technical Skills

Education

TechnologicalCost Effective

Delivery of Education

• $35 subscription• 100% access to

every course• Available

24/7/365• On any device

Hundreds More Courses

Business• Marketing• Purchasing• Customs• Sales

Hundreds More

Courses

Creative Technical• Illustration• Apparel design• Textile design

• Sewing• Pattern drafting• Draping

Technological Theoretical• 3D modeling• CAD• Lectra

• History• Trend hunting• Personal stylist

DIY Home Hobbyists

Handmakers & Sellers

Fashion Students

Apparel Entrepreneur

s

Style Followers

IndustryCompanies

Yo Coso · Online Fashion & Textile Education

MarketSize

50Top Schools

+150kStudents

$20kAvg. Tuition

Yo Coso · Online Fashion & Textile Education

MarketSize

Yo Coso · Online Fashion & Textile Education

$3 BnEducational Marketin the Top 50 Schools

Free · YouTube + BlogsGreat for beginners,

we go more in-depth.

Low · Books + DVDsGreat for amateurs,

we’re constantly updating and evolving

our courses.

Mid · Private ClassesIdeal for in-company,

we offer greater variety and more cost

effective.

High · Brick & MortarWhere future pros

learn, we’re an educational resource for school + student.

• Yo Coso Channel• 24,000 Subs• Mailing list 4,000

YouTube

• First fashion education subscription model.

First To Market

Credibility

Year 1• $74k REV• $79 CAC• $210 LTV

Year 2• $289k

REV• $65 CAC• $210 LTV

Year 3• $1.8m• $56 CAC• $210 LTV

Yo Coso · Online Fashion & Textile Education

30% Costs · 15% Avg. Mon. Grow

Jimmy Flores - Founder• Content creation, marketing• Fashion degree

Sophie Vakili - Advisor• Retail & operations• Hard Rock Cafe

Gema Gómez - Advisor• Fashion manufacturing & sustainability

Yo Coso · Online Fashion & Textile Education

25k/€Seed · 2 Weeks

Yo Coso · Online Fashion & Textile Education

Yo CosoOnline Fashion & Textile Education

Jimmy Floresyo@yocoso.es622.11.36.11Barcelona

Execution

Trust the pitch, not yourself.

Execution• Can I see your pitch slides and

understand it without you?

Edit

Pitch often to iron out the kinks.

Edit• Are you working on the same pitch

over an over?• “If I would have had more time I

would have written a shorter book.”