pitching and presentation crafting
DESCRIPTION
Learn how to structure your presentation so that your story is clear, visually appealing and persuasive. We’ll look at what elements are basic when pitching to an investor, potential sponsor and business partners. What we’ll talk about: • Goal, begin at the end to know where to start. • Enthusiasm, love it like your life depended on it. • Outlining, before PowerPoint, Word. • Narrative, laying out your story. • Visuals, avoiding death-by-powerpoint. • Investment, staying away from vanity. • CTA, ending with a bang and countdown. • Execution, trust the pitch-not yourself. • Iteration, pitching to iron out the kinks. Getting a meeting is a win, but your pitch is the deal closer or breaker. With the volume of pitches investors and business partners listen to, it’s more important than ever to respect their time and present like a pro.TRANSCRIPT
Pitching & Presenting
Intangibles
Love what you’re pitching,your giving it your life.
Intangibles• Don’t be needy.• Don’t be late.• Establish a max pitch time + Q/A
time• Don’t let yourself be derailed
Narrative
Laying out your pitch so you’re understood.
Narrative• Link events to create intrigue and
desire to hear what’s next.• Keep it as simple as your audience.• Human focused story, not product,
technology or economy.• Short enough to justify curiosity in
your CTA and get you another meeting.
Metrics
Vanity metrics,the sign of the noob.
Metrics• Subscribers, fans, likes = bullshit.• CAC + LTV• When in doubt, social proof.
Visuals
Vanity metrics,the sign of the noob.
Visuals• Avoiding death-by-powerpoint.
Goal
Begin at the end to know how to get your audience there.
Goal• Customers? Partners? Money? Press?
Call To Action
Ending with a clear “next step to take”.
Call To Action• What do you want your audience to
do next?• How much time do they have to act?
Content
Before opening PowerPoint,open Word.
Content – Your Intro• Who are you and what’s your
credibility?– Keep it short.– 1 “big bang” statement and move on to
your pitch.
Content – Elements1. Why now?2. Problem3. Market4. Solution5. Customers
6. Revenue7. Competition8. Competitive
advantages9. Team10.Call to action
Content – Why now?• What recent changes in economic,
social and technological forces make your idea awesome?
• How does the world change after your idea is implemented?
Content – Problem• What’s the “dagger in the side” of
your customers?• Regardless of solution, it’s what’ll
make your audience care.• Potentially adds unarguable context
to make everything you say defendable.
Content – Market• Where do you start and how big can
you scale?
Content – Solution• What’s the product/service you’re
creating?
Content – Customers• How do you get, maintain and grow
them?– Demonstrate you know them well.– Customer acquisition cost– Lifetime value
Content – Revenue• How do you make money?
Content – Competition• How easy for them to do the same?• How easy for customers to switch?
Content – Comp. Advantages• Technological• Economic• Human• Partners• Marketing
Content – Team• Founding Team• Advisors
Content – CTA• What do you want from the
audience?• How much time are you giving them
to decide?
Content – Elements1. Why now?2. Problem3. Market4. Solution5. Customers
6. Revenue7. Competition8. Competitive
advantages9. Team10.Call to action
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Execution
Trust the pitch, not yourself.
Execution• Can I see your pitch slides and
understand it without you?
Edit
Pitch often to iron out the kinks.
Edit• Are you working on the same pitch
over an over?• “If I would have had more time I
would have written a shorter book.”