meetup 18 presentation vc pitching 101 silicon halton - apr 13 2011
DESCRIPTION
Slide deck for keynote presentation at Silicon Halton meetup 18, April 12, 2011 in Burlington, ONT.VC Pitching 101TRANSCRIPT
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VC Pitching 101
Philip NeukomProfit Analytics Inc.
Silicon Halton, Meetup #18
April 12, 2011
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1 Preparation 2 Approaching
3 The Pitch
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1 Preparation
Know the process
Research the VCs
Prepare the Documentation
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The process
The VC
The VC business model
The funding journeyGoogle: “Rick Segal” VC Process
How long does it take
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Research the VCs
Who has $ to invest?
What type of deals do they do?
Who have they funded?
What expertise do they bring?
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Prepare the Documentation
Concept pitch (1 sentence)
Elevator Pitch (< 100 words)
Pitch Deck (10-12 slides)
Business plan (short & sweet)
Exec Summary
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2 Approaching
Get an introduction
Go direct
NDA
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Get an Introduction
Why get an introduction
Who should introduce you
How do I find someone to introduce me
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If all else fails go direct
Find events where you ll “run” into the VC
Check their blogs
Pick up the phone
Send an email
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NDA
Don t ask for one – investors won t sign one
Don t put up a barrier to getting a meeting
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3 The Pitch
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"Be clear. Be brief. Be seated."
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Be clear
Create interest and a conversation
Focus on the business (not technology and not on you):
Market/Problem
Product/Solution
Target Customer/Ideal Customer/Who writes cheque
How we make money
No jargon
Template – Google: “David Cowan” bvp pitch template
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Be brief
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Be seated
Thank you!
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