newsletter marketing for your ecommerce website

Newsletter Marketing for Your eCommerce Website

Tips to Write A Newsletter

•Give A Catchy Title

•Keep The Language Simple

•Include Pictures

•Create Appealing Content

Why Do You Need Subscribers?

A. Customer Loyalty

B. Customer Engagement

C. Brand Recall And Recognition

D. Customers Love New Information And

Newsletters Keep Them Coming Back For More!

How to Get Subscribers?

1) The Subscribe Button

2) Pop-Ups are the Best

3) Who Doesn’t Love Giveaways?

4) Blog All you Can

5) Coupons and Discounts on Shopping Cart

Abandonment

The Subscribe Button

You may have some loyal customers but unless you show

them the subscribe button, none of them will know about the

newsletters. The best way to do it is to place SUBSCRIBE

button on the homepage. Make sure the button is big and

bright and instantly catches the eye. It shouldn’t be too ‘in-

the-face’, just enough so your visitor feels tempted to click on

it and fill in their e-mail address.

Pop-Ups Are the Best

Whenever the visitor clicks the exit button a widget asking

them to subscribe to your newsletter should pop up instantly.

This grasps their attention and gives you a new lead.

Who Doesn’t Love Giveaways

A giveaway teams up well with the exit pop-up. Tempt your

visitor to subscribe by offering a free eCommerce website

improvement consultation or something that can be of use to

them. Free things are always a hit amongst visitors, all they

have to do is type in their e-mail address.

Blog All You Can

Blogging is the best way to pull in more traffic. Your

customers will always be happy to receive more knowledge.

Guide your customer to buy best products from your site.

Blogs keep them up dated on the current trends and

happenings. Customers also feel more inclined towards your

brand, which increases trust and assures customer loyalty.

Coupons and Discounts on Shopping Cart Abandonment

Don’t you just hate it when your visitor does everything right bur abandons

the shopping cart at the last moment? Although there is nothing you can do

to stop them, you can always get their e-mail IDs. This way you can keep

shooting newsletters into their mailbox, reminding them about the

abandoned shopping cart. With constant mailing you will be able to regain

the customer. You obviously cannot ask them to keep coming back, this will

repulse them. Newsletter is the best way to update your customer and

remind them about the unattended shopping cart.

The Final Outcome!!

If you follow the above points thoroughly, you are likely to get

n number of subscribers. It may take a while, but with

patience and consistency nothing is impossible. You can also

offer coupon codes or other perks in order to increase

subscription.

Hope this has strengthened your belief in Newsletter

Marketing! So use this technique and watch your sales boom!

Thank You!

Prepared By: M-Connect Media

Site: www.mconnectmedia.com

E-mail: info@mconnectmedia.com

Facebook: @mconnectmedia Twitter: @mconnectmedia