website development & ecommerce

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Website Development&E-CommercePRESENTED BY

WHAT WERE TALKING ABOUT

KNOWLEDGE IS POWERThe purpose of this presentation is to educate you on the basic information you need to know if youre going to own a website or e-store.

Well talk about basic terms you should know.

Youll learn what your options are to either build a site yourself, or hire someone to do it.

Then well teach you the basic information you should always include on your site regardless of what your business is.

Finally, well talk about what options you have to promote your site online.

WHO WE ARE

ALL THINGS ARE BETTER UNDERSTOOD IN CONTEXTWe have been building websites for over 11 years.

We are a full-service company, so we focus on your website being one part of an overall strategy. This includes things like branding, websites, blogging, capture pages, social media, SEO, SEM, and so much more.

We believe that knowledge is power and we go the extra mile to make sure that our clients understand as much as they want to know about what were doing.

We are Inbound Marketing Certified, HubSpot Software Certified, and HubSpot Partner Agency Certified. Which basically means we know how to build sites that have a job to do and can do it well.

WHAT IS A WEBSITE?

BASIC TERMS YOU SHOULD KNOWBROWSERThe software on your phone, tablet, or computer that is used to access the internet. The most common ones are: Chrome, Firefox, Safari, and Internet ExplorerDOMAINThis is what you type into a web address bar to access a website. For example, to access our site, you type in the domain: synergysquad.comWEB SERVERThe physical computer that your website is stored on. The server typically lives in a server farm, and is connected to the internet 24/7 and usually is cloned off-site to another server to reduce down-time.WEBSITE HOSTING PROVIDERThis is a company that owns (or leases) servers in a server farm with the purpose of storing (or hosting) your websites files. Your domain, email, and site can be hosted with the same, or different, providers.

WHAT IS A WEBSITE?

BASIC TERMS YOU SHOULD KNOWSITE-BUILDER SERVICEThis is software created by a web company that allows you to create your own website quickly and relatively easily without you needing to know how to write code.CMS SYSTEMCMS = Content Management SystemWebsites built with this type of software will allow you to add to, and update, the content of your site without you needing to know how to code.SEOSEO = Search Engine OptimizationThis is the process of optimizing your sites content and code to make it easier for search engines to read and understand. Contrary to popular belief, this is not a monthly service that you should pay for(if something is optimized it doesnt need it again!)SEMSEM = Search Engine MarketingThis is the process of advertising your business using search engines like Google, Bing or Yahoo. This is typically done through paid ads like Google Adwords.

WHAT IS A WEBSITE?

EXAMPLES OF HOSTING CONFIGURATIONSThis is the most common setup that we see with our customers.DOMAIN(synergysquad.com)EMAIL(christina@synergysquad.com)WEBSITE(actual files that make the site)

ABOUT THIS CONFIGURATIONThe domain should ALWAYS been in your name, so having a GoDaddy account in your name to host it takes care of that.The website can be hosted with your web developer in some cases if they offer it. This can make it easier to get support.Your email can be hosted with a full-service cloud software like Google Apps (thats what we use for our company)

WHAT IS A WEBSITE?

EXAMPLES OF HOSTING CONFIGURATIONSThis is one we see a lot that scares meDOMAIN(synergysquad.com)EMAIL(christina@synergysquad.com)WEBSITE(actual files that make the site)

ABOUT THIS CONFIGURATIONMy number one fear with this configuration is that if you choose a development company that isnt a major playerin the hosting industry you have the possibility of getting swindled and everything you paid for, or use to run your business,is at their mercy. Ive seen bad things happen to good people when its set up this way.

WHAT IS A WEBSITE?

EXAMPLES OF HOSTING CONFIGURATIONSThis is one I see a lot but its okDOMAIN(synergysquad.com)EMAIL(christina@synergysquad.com)WEBSITE(actual files that make the site)

ABOUT THIS CONFIGURATIONWhile this one looks similar to the last slide, the biggest difference is that GoDaddy is a reputable major player in theworld of website hosting. While they have the typical big company mentality, they do play by the rules and willnot purposely screw you over. Google Apps is the same way but with a better email interface.

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READY TO BUILD YOUR SITE?

LETS LOOK AT YOUR OPTIONS

#1 SITE-BUILDER SERVICEThis a website software that is designed to make it easy to build a site without knowing code.PROSTypically no up front cost to build

You can get a site up really quickly since theres not any development time

They usually feature drag/drop interfaces to make it easy to build out your site

Hosting is included in your monthly fee, so you dont have to worry about that

CONSHigher long-term costs since you pay anywhere from $40-$150+ per month

You dont have as much flexibility to design the site to fit your brand

You are limited on the functions you can add to your site

If you want to leave, you have to rebuild your whole site somewhere else again.

READY TO BUILD YOUR SITE?

LETS LOOK AT YOUR OPTIONS

SITE-BUILDER SERVICEWho is it good for?GOOD CHOICEThe design (how it looks) isnt a big concern.

You have a VERY tight budget to work with.

You need something up quickly that will share some basic information.

You dont need complex functions (like memberships, forums, etc)

You need a site for a limited time only.

BAD CHOICEIf you have a defined brand style you want to carry over to the site.

You want something you dont have to rebuild later when you get bigger.

You want something you can add some higher functionality too now or in the future.

Youd rather invest more up front and save more in the long run.

READY TO BUILD YOUR SITE?

MEET THE MAJOR PLAYERS IN THE SITE-BUILDER WORLDBase service is free but youalmost always need to upgradeto premium for a domainThey have a free base service,but you almost always need toupgrade to paid just for the domainThey focus on offering a decente-commerce platform that worksok for smaller #s of products

Base service is free but youalmost always need to upgradeto premium for a domain

They are specifically for largerE-commerce sites that have lotsof products to sell.

READY TO BUILD YOUR SITE?

LETS LOOK AT YOUR OPTIONS

#2 INSTALL WORDPRESS ON YOUR OWN HOSTING AND GET A THEMEIf you are willing to learn, or are a little web-savvy, you can get hosting, install WordPress, and buy a themePROSYou have more flexibility over every aspect of your site, from core code to design. You can have shopping carts membership sites and more.

You have lower up front AND ongoing cost to get your site up and keep it up over time.

You can still get a site up quickly. Slower than a site-builder, but faster than a developer could.

There are tons of themes available for WordPress

CONSYou have to have some level of skill or an ability to Google and follow instructions.

Even good themes can be daunting to learn to customize and enter your content.

Youre completely on your own. You have to write the content, set up the site, configure the settings, fix anything you might break, etc.

READY TO BUILD YOUR SITE?

LETS LOOK AT YOUR OPTIONS

INSTALL WORDPRESS ON YOUR OWN HOSTING AND GET A THEMEWho is it good for?GOOD CHOICEYou have a little tech-know-how, or you arent afraid to learn new stuff.

You have more time to invest than you have budget.

You want a site that you can add to, change, and modify as often as you want.

You have plans to add more features to your site in the future, but want to start with a good foundation.

BAD CHOICEIf all things internet-related are scary or intimidating to you.

If you dont have time to invest into building your website.

You arent really sure what you want your website to do or what information you want on it.

READY TO BUILD YOUR SITE?

USEFUL RESOURCES FOR INSTALLING YOUR OWN WORDPRESS WITH A THEMETheyve seen how popular WordPress is & have stepped up their game to offer solutions to make it easier to install, configure, and keep up to date.

They have some great themes, and really supportive theme authors. Some will even install the theme for you on your site for a reasonable fee.

They have tons of plugins and good support network to help you add almost any functionality to your site you want. We have the full membership ourselves and use some of their plugins on literally every site we build.

FANTASTIC plugin to make it easy to add SEO to every page of your site. We use this one on every site we build to make it easy to set and update SEO.

This shopping cart plugin (and tons of add-on plugins) will let you do literally anything you could possibly every dream of doing with an e-store right inside your WordPress website! Its awesome.

Weve been building on WordPress for over 11 years now, and were not afraid of questions, or even to jump in and help when you need us.

READY TO BUILD YOUR SITE?

LETS LOOK AT YOUR OPTIONS

#3 HIRE A WEB DEVELOPMENT COMPANY TO BUILD IT FOR YOUThey handle all the hard stuff for you so you dont have to. For these next slide