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E-commerce website presentation - for e-commerce business in India. If you are planning to build a website for selling products online, this is a very helpful resource.

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  • Copyright 2014

    Ebiz

    -Exim

    ius Inc. | A

    ll R

    ight R

    eserv

    ed

    E-COMMERCE

    DIGITAL CREATIVE AGENCY

    sale

    B2C based CMS for your

    Online Business Success

  • How BIG ise-Commerce

    in India

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

    Despite challenges to economic growth consistent with an

    emerging economy, online retail spending in India grew by 67% in 2013, and is

    projected to grow at a compound annual growth rate (CAGR) of more than 50%

    between 2013 and 2017 as more customers start purchasing goods online

    The biggest game changer for e-commerce has, of course, been the internet. From five

    million users in 2000 today we can count a staggering 200 million internet users as of

    2014. The number of users is expected to reach over 500 million by 2018 and almost

    half India will be connected through the Internet,

    e-Commerce in India is expected to reach

    $24 Billion (Rs 1,07,800 crores) by the year 2015

  • MARKET SIZE: Current & Projected* Growth

    3.2%

    2%

    5%

    7.5%

    11.2%

    16%

    2013

    2014

    2015*

    2016*

    2017*

    2018*

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

    The e-tailing market in India is expected to reach $70

    Billion by 2020.

    Mobile internet users account for more than 60% of the

    user base in India, which is forecast to reach 200 million

    by 2015. It is of paramount importance to make your

    sites, pages mobile optimized.

    e-Commerce is projected to be the largest and

    most profitable new business startup in India

    77% of online users buy via social media

    59% shop on tablets

    69% shop on mobile phones

    38% shop online weekly

  • Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • Key Drivers

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • l Increasing broadband Internet (growing at 20% l Lower prices compared to brick and mortar

    MoM) and 3G penetration. retail driven by disintermediation and reduced

    inventory and real estate costs

    l Rising standards of living and a burgeoning,

    upwardly mobile middle class with high l Increased usage of online classified sites, with

    disposable incomes more consumer buying and selling second-

    hand goods

    l Busy lifestyles, urban traffic

    conges t ion and l ack of l Fle xi ble p ay ment options (EMIs, Net banking,

    time for offline shopping credit/ debit cards, and cash on delivery).

    l Availability of much wider

    product range (including long

    tail and Direct Imports) compared

    to what is available at brick and

    mortar retailers

    Key drivers of e-Commerce industry in India

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • Benefits

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • Benefits of having e-Commerce Website

    l Increase in sales l Instant processing of transactions

    l Increase in Customers l Ease of collecting recurring payments

    l Increased business reach l Eliminate Travel Time and Cost

    l Very low running costs to keep your e-commerce store l Enable Deals, Bargains, Coupons, and Group Buying

    open for business comparatively to a bricks and mortar

    l Provide Abundant Information (FAQs)shop

    l Create Targeted Communication l Your business would have a store open 24 hours a day, 7

    days a week, 365 days a year. Each page on your web

    l Create Markets for Niche Products store, a sales person who doesnt need breaks or

    holidays!!

    l Much higher level of intelligence about your customers

    behaviour, likes, desires etcl Customers can locate the product quicker

    l Upsells/ Cross-sells

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • System Analytics- Business Objective

    - System Functionality

    - Information Requirement

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

    Business Objective

    Display goods

    Provide product info (content)

    Personalize/

    customize product

    Execute a transaction

    Accumulate customer information

    Provide after-sale customer support

    Coordinate marketing/

    ad programs

    Understanding marketing

    effectiveness

    Provide supplier links

    System Functionality

    Digital catalog

    Product database

    Customer on-site tracking

    Shopping cart/ payment gateway

    Customer database

    Sales database

    Ad server, email server, Ad

    manager

    Site tracking and

    reporting system

    Inventory management system

    Information Requirement

    Dynamic text and graphic catalog

    Product description, stocking numbers, inventory levels

    Site log for every customer visit, data mining capability to identify common

    customer paths and appropriate responses

    Secure credit card clearing; multiple payment options

    Name, address, phone, and email for all customers; online customer registration

    Customer ID, product, date payment, shipment date

    Site behavior log of prospects and customers linked to e-mail and banner ad

    campaigns

    Number of unique visitors, page visited, products purchased, identified by

    marketing campaign

    Product and inventory levels, supplier ID and contact, order data by product

  • Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

    5 key phases of

    B2C e-commerce website &

    the main driver in each phase

  • SITE LANDING

    PRODUCT DISCO

    VERY

    PRODUCT PRESENTATIO

    N

    CART MANAGEM

    ENT

    CHECK OUT

    Phas

    e 1

    Phas

    e 2

    Phas

    e 3

    Phas

    e 4

    Phas

    e 5

    Home page

    Landing pages

    Offers &

    Promotions

    SEO & URL

    strategy

    User special

    pages

    Search & filtering

    Category

    browsing

    Sorting & ordering

    Products previews

    Recommendations

    Product

    description

    Images & other

    media

    Reviews &

    Recommendations

    Product

    configuration

    Price & other

    options

    Cart

    management

    Shipping options

    Wish list

    Related services

    Recommendations

    Guest shopping/

    login

    Order options

    Payment options

    Other services &

    options

    Order tracking

    5 k

    ey p

    hases o

    f B2C

    web

    site &

    the m

    ain

    driver

    in e

    ach p

    hase

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • FunctionalStructure

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • CMS based eCommerce Website

    Add New Prod Update Inventory

    Search

    Read Reviews

    Write Reviews

    Create

    Shopping Cart

    Add/

    Delete Items

    Shipping Details

    Update

    Purchase History

    Checkout

    Update Number of

    Products in Inventory

    Administrator Services

    Add/ Edit InventoryNew User

    Registration

    Create

    User Profile

    Shipping Details

    Customer

    Authentication

    User Profile

    Purchase

    Place Order

    Shopping Cart

    Customer Services

    Purchase History

    Browse

    Functional Structure

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • Site Features

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • Common Features

    l User Friendly Homepage

    l Products Segments

    l New Arrivals / Offers

    l Login / Register Area

    l User Area

    l FAQs, Offers, News / Events

    l Reach us (Locate us)

    l Site Map

    l Terms and Conditions

    l Shipping Policy (free/charges)

    l Cancel & Return Terms

    l Privacy Policy

    l Responsive Design and

    l New Arrivals of products in home page

    l Simple Search of products

    l Feedback Form (Tab)

    l One product image link to each product section.

    l Zooming option to product images

    l Social Media Integration

    l Testimonials (Feedback Form)

    l Wishlist

    l Cross browser Compatibility

    l Offer Link

    l Submission to Google, yahoo & Bing

    User Friendly Website

    Major Features

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • Major Implementations & SEO

    l Add to cart

    l Add to Compare

    l Payment Gateway

    l Add to favorites

    l Offer Section

    l SEO Friendly website

    l Basic SEO. ( Keyword & Meta tag )

    l JavaScript optimization.

    l Image tag optimization.

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • Technology & QA

    l Web 3.0 Standard

    l Google Analytics

    l Create and manage categories in Gallery.

    l Enquiry email notification and archive.

    l Feedback / Service / Support email notification and

    archive

    l Standard resolution setup.

    l Testing on different screen resolutions.

    Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

  • Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

    l Dashboard

    l Profile Info

    l Address Book

    l My Orders (Till date