presentation ecommerce website

Copyr

ight 2014

Ebiz

-Exi

miu

s In

c. | A

ll R

ight R

ese

rved

E-COMMERCE

DIGITAL CREATIVE AGENCY

sale

B2C based CMS for your Online Business Success

How BIG ise-Commerce

in IndiaCopyright 2014 Ebiz-Eximius Inc. | All Right Reserved

Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

Despite challenges to economic growth consistent with an

emerging economy, online retail spending in India grew by 67% in 2013, and is

projected to grow at a compound annual growth rate (CAGR) of more than 50%

between 2013 and 2017 as more customers start purchasing goods online

The biggest game changer for e-commerce has, of course, been the internet. From five

million users in 2000 today we can count a staggering 200 million internet users as of

2014. The number of users is expected to reach over 500 million by 2018 and almost

half India will be connected through the Internet,

e-Commerce in India is expected to reach

$24 Billion (Rs 1,07,800 crores) by the year 2015

MARKET SIZE: Current & Projected* Growth

3.2%

2%

5%

7.5%

11.2%

16%

2013

2014

2015*

2016*

2017*

2018*



The e-tailing market in India is expected to reach $70

Billion by 2020.

Mobile internet users account for more than 60% of the

user base in India, which is forecast to reach 200 million

by 2015. It is of paramount importance to make your

sites, pages mobile optimized.

e-Commerce is projected to be the largest and most profitable new business startup in India

77% of online users buy via social media

59% shop on tablets

69% shop on mobile phones

38% shop online weekly

Key Drivers


l Increasing broadband Internet (growing at 20% l Lower prices compared to brick and mortar

MoM) and 3G penetration. retail driven by disintermediation and reduced

inventory and real estate costsl Rising standards of living and a burgeoning,

upwardly mobile middle class with high l Increased usage of online classified sites, with

disposable incomes more consumer buying and selling second-

hand goodsl Busy lifestyles, urban traffic

conges t ion and l ack of l Fle xi ble p ay ment options (EMI’s, Net banking,

time for offline shopping credit/ debit cards, and cash on delivery).

l Availability of much wider

product range (including long

tail and Direct Imports) compared

to what is available at brick and

mortar retailers

Key drivers of e-Commerce industry in India


Benefits


Benefits of having e-Commerce Website

l Increase in sales l Instant processing of transactions

l Increase in Customers l Ease of collecting recurring payments

l Increased business reach l Eliminate Travel Time and Cost

l Very low running costs to keep your e-commerce store l Enable Deals, Bargains, Coupons, and Group Buying

open for business comparatively to a bricks and mortar

l Provide Abundant Information (FAQ’s)shop

l Create Targeted Communication l Your business would have a store open 24 hours a day, 7

days a week, 365 days a year. Each page on your web l Create Markets for Niche Products store, a sales person who doesn’t need breaks or

holidays!! l Much higher level of intelligence about your customers

behaviour, likes, desires etc…l Customers can locate the product quicker

l Upsells/ Cross-sells


System Analytics- Business Objective

- System Functionality

- Information Requirement



Business Objective

Display goods

Provide product info (content)

Personalize/ customize product

Execute a transaction

Accumulate customer information

Provide after-sale customer support

Coordinate marketing/ ad programs

Understanding marketing effectiveness

Provide supplier links

System Functionality

Digital catalog

Product database

Customer on-site tracking

Shopping cart/ payment gateway

Customer database

Sales database

Ad server, email server, Ad manager

Site tracking and reporting system

Inventory management system

Information Requirement

Dynamic text and graphic catalog

Product description, stocking numbers, inventory levels

Site log for every customer visit, data mining capability to identify common customer paths and appropriate responses

Secure credit card clearing; multiple payment options

Name, address, phone, and email for all customers; online customer registration

Customer ID, product, date payment, shipment date

Site behavior log of prospects and customers linked to e-mail and banner ad campaigns

Number of unique visitors, page visited, products purchased, identified by marketing campaign

Product and inventory levels, supplier ID and contact, order data by product


5 key phases of B2C e-commerce website &

the main driver in each phase

SITE LANDING

PRODUCT DISCOVERY

PRODUCT PRESENTATION

CART MANAGEMENT

CHECK OUT

Phase 1

Phase 2

Phase 3Phase 4

Phase 5

Home page

Landing pages

Offers & Promotions

SEO & URL strategy

User special pages

Search & filtering

Category browsing

Sorting & ordering

Products previews

Recommendations

Product description

Images & other media

Reviews & Recommendations

Product configuration

Price & other options

Cart management

Shipping options

Wish list

Related services

Recommendations

Guest shopping/ login

Order options

Payment options

Other services & options

Order tracking

5 k

ey

phas

es

of

B2C

web

site

&

the m

ain d

rive

r in

eac

h p

has

e


FunctionalStructure


CMS based eCommerce Website

Add New Prod Update Inventory

Search

Read Reviews

Write Reviews

CreateShopping Cart

Add/ Delete Items

Shipping Details

UpdatePurchase History

Checkout

Update Number ofProducts in Inventory

Administrator Services

Add/ Edit InventoryNew UserRegistration

CreateUser Profile

Shipping Details

CustomerAuthentication

User Profile

Purchase

Place Order

Shopping Cart

Customer Services

Purchase History

Browse

Functional Structure


Site Features


Common Features

l User Friendly Homepage

l Products Segments

l New Arrivals / Offers

l Login / Register Area

l User Area

l FAQs, Offers, News / Events

l Reach us (Locate us)

l Site Map

l Terms and Conditions

l Shipping Policy (free/charges)

l Cancel & Return Terms

l Privacy Policy

l Responsive Design and

l New Arrivals of products in home page

l Simple Search of products

l Feedback Form (Tab)

l One product image link to each product section.

l Zooming option to product images

l Social Media Integration

l Testimonials (Feedback Form)

l Wishlist

l Cross browser Compatibility

l Offer Link

l Submission to Google, yahoo & Bing

User Friendly Website

Major Features


Major Implementations & SEO

l Add to cart

l Add to Compare

l Payment Gateway

l Add to favorites

l Offer Section

l SEO Friendly website

l Basic SEO. ( Keyword & Meta tag )

l JavaScript optimization.

l Image tag optimization.


Technology & QA

l Web 3.0 Standard

l Google Analytics

l Create and manage categories in Gallery.

l Enquiry email notification and archive.

l Feedback / Service / Support email notification and

archive

l Standard resolution setup.

l Testing on different screen resolutions.



l Dashboard

l Profile Info

l Address Book

l My Orders (Till date ordered history)

l My Favorite (Items added as favorite

for future purchase)

User Section

WebsiteDevelopment

Process



Develop a plan

Assemble project team

Hold kick-off meeting

PLAN

ANALYZELearn about site users

Conduct task analysis

Writescenarios

Set measurablegoals

Developpersonas

DESIGNDetermine

site requirements

Conduct a conten inventory

Performcard sorting

Write forthe web

Use paralleldesign

DefineInformationArchitecture

TEST &REFINE

Types of evaluations

Usability testing

Heuristic evaluations

Implement and Retest

Developa prototype

Launch site

WebsiteDevelopmentProcess

0

2

4

6

8

10

12

DeliveryApproach


Ebiz-Eximius team will work closely with the client and will be using the Agile Methodology for the development of the website.

The below section describes the steps to build the website:

l will outline all the pages recording the flow and will get a confirmation from the client.

l Ebiz-Eximius will share a project plan with the client.

l Alpha testing once completing of the entire site.

l Beta testing on completion of the all the errors arising from the alpha testing.

l Once the website is confirmed with the changes, it will be transferred to the client web server or Hosted Individual Server.

Ebiz-Eximius

Delivery Approach


Budget


Investment (Budget of the Project)

l Complete Project Cost INR. ________________/- l One month post release support is included

excluding Domain and Hosting Charges in the development.

l Payment Terms l This support does not include new changes.

m 50% Advance prior project execution

m Balance 50% at the time of site launch

l Cost of Domain Name, Server Hosting and

Payment Gateway charges will be borne by

Client separately

l Ebiz-Eximius will assist on payment gateway

purchase & Integration

l Payment Mode: Cash/Cheque in the favour of

“Ebiz-Eximius”.



THE BUDGET: Rough Estimate (by task)

TASK

Project Definition

Site Architecture

Information Design

UX / UI Design

Production

Programming

Usability Testing

Competitive Analysis

Copywriting

QA/Testing

ESTIMATED HOURS

40

40

40

120

80

120

40

24

4024

INR/ HOUR

500

500

500

400

350

500

300

200

300

200

DAYS

5 days

5 days

5 days

15 days

10 days

15 days

5 days

3 days

5 days

3 days

SUBTOTAL

20000

20000

20000

48000

28000

72000

12000

4800

12000

4800


THE BUDGET: Estimate (by hours)Rough

TEAM MEMBER

Project Manager

Information Architect

UX Designer

Art Production

HTML Production

Programming

Copywriter

QA/ Proofing

ESTIMATED HOURS

160

40

120

64

80

120

40

24

INR/ HOUR

500

500

400

400

350

600

300

200

DAYS

20 days

5 days

15 days

8 days

10 days

15 days

5 days

3 days

SUBTOTAL

80000

20000

48000

25600

28000

72000

12000

4800

Support &Maintenance


Support & Maintenance

l Ebiz-Eximius will be Maintaining the website for l Any errors which need to be rectified will be

the first month as post-production support completed and no charges during the post-

which is also termed as the warranty support. production/ warranty support phase.

l Maintenance consists of: l Any updates that are “changes” as per the

defined scope will need additional costs. m Content / Product Update

m Image / Banner update

Ebiz-Eximius believes in working collaboratively m Periodical Server Backup and Scan

and expects the client to be involved during the m Website Bug or Spam protection making of the site and also be available regularly as

required for the project.m Making sure website runs smoothly

l After free maintenance period; maintenance

consists of all above would be charged INR.

_________/- Per month (Includes Promotions of

Website like Basic SEO and Adwords*)


Assumptions


Assumptions

Note: The above is considered in scope of the project

and anything other than the above will be considered

out of scope and will be taken as a change request and it

will be cost accordingly. A detail of the above would be

sent in an SRS document.

Variation to the below assumptions

may alter the project approach,

staffing level, cost and time

estimates.

l Any additional modules/ customizations/ deliverables

apart from that mentioned in the scope will be treated

as a change request and will be charged separately.

l Timelines in adherence with the project plan unless

decided by both the parties.

HostingServer


Hosting Server

GODADDY BLUEHOST

Storage Storage unlimited

Single Domain (FREE) Single Domain (FREE)

219 PM X 12 Months = ₨ 2628 13.95 PM X 12 Months = $ 167.4




219 PM X 60 Months = ₨ 13140 13.95 PM X 60 Months = $ 837

Plus SSL Certificate = ₨ 4,399.00/yr SSL Certificate included

Operating System = Linux with Operating System = Linux with

cPanel control panel cPanel control panel

100 GB


About Us


Copyright 2014 Ebiz-Eximius Inc. | All Right ReservedCopyright 2014 Ebiz-Eximius Inc. | All Right Reserved

Ebiz-Eximius was founded by JAGTAP possible online experience for your

brothers in 2009 as a genuinely business. Our creative team is a

Innovative Brand Consultancy & potent mix of precocious new talent

Digital Creative Agency with the and seasoned experts lead by a Chief

vision of providing excellent end-to- Creative Officer with over 15 years

end solutions that will integrate brand experience in designing websites

consulting, information technology and web based applications for

and analytics to improve marketing Small and Medium Enterprises,

ROI of your business. M N C ’s , F o r t u n e 1 0 0

companies in UK, US,

Ebiz-Eximius consists of an award- Switzerland, Australia,

winning team of leading creative Singapore, Hong Kong,

designers and software engineers Japan, Philippines and

who will ensure delivery of the best India.

DIGITAL CREATIVE AGENCY


Ebiz-Eximius Inc.B-46/ 5, Paryavaran Complex,

New Delhi – 110030

www.ebiz-eximius.com | [email protected]

Call Now +91 9004044245

Whether you're ready to start today, or still need some guidance. We'll find the right creative digital solution for your business.

We are just a call away

presentation ecommerce website

Documents