presentation ecommerce website

Copyright 2014
Ebiz
-Exim
ius Inc. | A
ll R
ight R
eserv
ed
E-COMMERCE
DIGITAL CREATIVE AGENCY
sale
B2C based CMS for your
Online Business Success

How BIG ise-Commerce
in India
Copyright 2014 Ebiz-Eximius Inc. | All Right Reserved

Despite challenges to economic growth consistent with an
emerging economy, online retail spending in India grew by 67% in 2013, and is
projected to grow at a compound annual growth rate (CAGR) of more than 50%
between 2013 and 2017 as more customers start purchasing goods online
The biggest game changer for e-commerce has, of course, been the internet. From five
million users in 2000 today we can count a staggering 200 million internet users as of
2014. The number of users is expected to reach over 500 million by 2018 and almost
half India will be connected through the Internet,
e-Commerce in India is expected to reach
$24 Billion (Rs 1,07,800 crores) by the year 2015

MARKET SIZE: Current & Projected* Growth
3.2%
2%
5%
7.5%
11.2%
16%
2013
2014
2015*
2016*
2017*
2018*

The e-tailing market in India is expected to reach $70
Billion by 2020.
Mobile internet users account for more than 60% of the
user base in India, which is forecast to reach 200 million
by 2015. It is of paramount importance to make your
sites, pages mobile optimized.
e-Commerce is projected to be the largest and
most profitable new business startup in India
77% of online users buy via social media
59% shop on tablets
69% shop on mobile phones
38% shop online weekly

Key Drivers

l Increasing broadband Internet (growing at 20% l Lower prices compared to brick and mortar
MoM) and 3G penetration. retail driven by disintermediation and reduced
inventory and real estate costs
l Rising standards of living and a burgeoning,
upwardly mobile middle class with high l Increased usage of online classified sites, with
disposable incomes more consumer buying and selling second-
hand goods
l Busy lifestyles, urban traffic
conges t ion and l ack of l Fle xi ble p ay ment options (EMIs, Net banking,
time for offline shopping credit/ debit cards, and cash on delivery).
l Availability of much wider
product range (including long
tail and Direct Imports) compared
to what is available at brick and
mortar retailers
Key drivers of e-Commerce industry in India

Benefits

Benefits of having e-Commerce Website
l Increase in sales l Instant processing of transactions
l Increase in Customers l Ease of collecting recurring payments
l Increased business reach l Eliminate Travel Time and Cost
l Very low running costs to keep your e-commerce store l Enable Deals, Bargains, Coupons, and Group Buying
open for business comparatively to a bricks and mortar
l Provide Abundant Information (FAQs)shop
l Create Targeted Communication l Your business would have a store open 24 hours a day, 7
days a week, 365 days a year. Each page on your web
l Create Markets for Niche Products store, a sales person who doesnt need breaks or
holidays!!
l Much higher level of intelligence about your customers
behaviour, likes, desires etcl Customers can locate the product quicker
l Upsells/ Cross-sells

System Analytics- Business Objective
- System Functionality
- Information Requirement

Business Objective
Display goods
Provide product info (content)
Personalize/
customize product
Execute a transaction
Accumulate customer information
Provide after-sale customer support
Coordinate marketing/
ad programs
Understanding marketing
effectiveness
Provide supplier links
System Functionality
Digital catalog
Product database
Customer on-site tracking
Shopping cart/ payment gateway
Customer database
Sales database
Ad server, email server, Ad
manager
Site tracking and
reporting system
Inventory management system
Information Requirement
Dynamic text and graphic catalog
Product description, stocking numbers, inventory levels
Site log for every customer visit, data mining capability to identify common
customer paths and appropriate responses
Secure credit card clearing; multiple payment options
Name, address, phone, and email for all customers; online customer registration
Customer ID, product, date payment, shipment date
Site behavior log of prospects and customers linked to e-mail and banner ad
campaigns
Number of unique visitors, page visited, products purchased, identified by
marketing campaign
Product and inventory levels, supplier ID and contact, order data by product

5 key phases of
B2C e-commerce website &
the main driver in each phase

SITE LANDING
PRODUCT DISCO
VERY
PRODUCT PRESENTATIO
N
CART MANAGEM
ENT
CHECK OUT
Phas
e 1
Phas
e 2
Phas
e 3
Phas
e 4
Phas
e 5
Home page
Landing pages
Offers &
Promotions
SEO & URL
strategy
User special
pages
Search & filtering
Category
browsing
Sorting & ordering
Products previews
Recommendations
Product
description
Images & other
media
Reviews &
Recommendations
Product
configuration
Price & other
options
Cart
management
Shipping options
Wish list
Related services
Recommendations
Guest shopping/
login
Order options
Payment options
Other services &
options
Order tracking
5 k
ey p
hases o
f B2C
web
site &
the m
ain
driver
in e
ach p
hase

FunctionalStructure

CMS based eCommerce Website
Add New Prod Update Inventory
Search
Read Reviews
Write Reviews
Create
Shopping Cart
Add/
Delete Items
Shipping Details
Update
Purchase History
Checkout
Update Number of
Products in Inventory
Administrator Services
Add/ Edit InventoryNew User
Registration
Create
User Profile
Shipping Details
Customer
Authentication
User Profile
Purchase
Place Order
Shopping Cart
Customer Services
Purchase History
Browse
Functional Structure

Site Features

Common Features
l User Friendly Homepage
l Products Segments
l New Arrivals / Offers
l Login / Register Area
l User Area
l FAQs, Offers, News / Events
l Reach us (Locate us)
l Site Map
l Terms and Conditions
l Shipping Policy (free/charges)
l Cancel & Return Terms
l Privacy Policy
l Responsive Design and
l New Arrivals of products in home page
l Simple Search of products
l Feedback Form (Tab)
l One product image link to each product section.
l Zooming option to product images
l Social Media Integration
l Testimonials (Feedback Form)
l Wishlist
l Cross browser Compatibility
l Offer Link
l Submission to Google, yahoo & Bing
User Friendly Website
Major Features

Major Implementations & SEO
l Add to cart
l Add to Compare
l Payment Gateway
l Add to favorites
l Offer Section
l SEO Friendly website
l Basic SEO. ( Keyword & Meta tag )
l JavaScript optimization.
l Image tag optimization.

Technology & QA
l Web 3.0 Standard
l Google Analytics
l Create and manage categories in Gallery.
l Enquiry email notification and archive.
l Feedback / Service / Support email notification and
archive
l Standard resolution setup.
l Testing on different screen resolutions.

l Dashboard
l Profile Info
l Address Book
l My Orders (Till date

presentation ecommerce website

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