website design for ecommerce

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  • 1.Web Design for Beginners

2. Questions We Will Answer

  • Why Should I Have a Website?
  • How Much Will it Cost?
  • How Do I Register a Domain Name?
  • How Do I Select a Hosting Provider?
  • How Do I Organize My Website?
  • How Do I Design a Website?
  • How Do I Publish My Website?
  • Where Can I Find Additional Resources?

3. Do I Have to Have a Website?

  • No. It is possible to market your business online without having your own website. Some popular alternatives include
    • Facebook
    • Myspace
    • Twitter
    • Company Blogs
    • Email Marketing
    • Search Advertising

4. Why Have a Website?

  • It Strengthens The Rest of Your Marketing
  • It Helps Customers Find Your Company
  • It Helps Customers Learn about Company
  • It Helps Customers Remember You
  • It Helps Customers Contact You
  • It Helps Customers Pay You
  • It Is a Convenient Place to Store Files
  • It Saves You on Labor Costs

5. Why Have a Website?

  • PERHAPS THE BEST REASON
  • TO HAVE A WEBSITE IS THE
  • FACT THAT THERE IS NO GOOD
  • REASON NOT TO HAVE ONE!!!

6. How Much Will it Cost?

  • Essential Costs
    • Domain Name Registration ($5-15 per year*)
    • Website Hosting Space ($5-15 per month**)
    • **This is the cost per domain per year. If you choose to register multiple domains, you may have to pay more.
    • *Although there are a number of websites that offer free hosting, you get what you pay for in this respect.
  • Non-Essential Costs
    • HTML Editing Software ($100+ per program)
    • IT Personnel Salary (up to $65,000+ per year)
    • Professional Design ($1000+ per template)
    • Online Marketing (varies by industry & provider)
    • Dedicated Server (varies by size/type of server)

7. What is Domain Name?

  • A domain name is a series of alphanumeric
  • strings separated by periods that is an address
  • of a computer network connection and that
  • identifies the owner of the address.

8. What Does That Mean?

  • A domain name is what you type into your
  • internet browser to get to a particular website.
  • You can purchase the rights to a domain name
  • from a domain registrar.

9. What is a Domain Name?

  • Examples :
  • www.utpbsbdc.org
  • www.sba.gov
  • www.google.com
  • www.google.biz
  • www.bbc.co.uk
  • www.heritageireland.ie
  • www.disney.tv

10. Do I Need My Own Domain? http://www.webhosting.info/domains/global_stats/total_domains/ 11. Which Registrar Should I Use? http://www.webhosting.info/registrars/top-registrars/global/ 12. Tips for Picking Domain Name

  • Try to Pick a .COM Domain
  • Should Be Short & Easy to Spell
  • Use Your Company or Brand Name
  • Use Keywords or Household Words
  • Use Personal Names
  • Register Misspelled Variations of Domain
  • Register Multiple Domain Extensions
  • Consider Registering a .MOBI Extension
  • Avoid Long-Hyphenated Names
  • Register Domains for As Long As Possible

http://technology.inc.com/internet/articles/200707/campbell.html 13. What if What I Want is Taken?

  • To locate contact info for a domains owner
  • 1) Most registrars will perform a whois search automatically if the name you want is taken.
  • 2) Whois.net is a popular whois search engine.
  • 3) To perform a whois search in Google, simply type whois example.com in the engine.
  • THE INFO YOU GIVE THE REGISTRAR
  • WHEN YOU BUY A DOMAIN IS (USUALLY) PUBLIC!!!

14. Specialty Google Searches

  • Calculator (5*9+(sqrt 10)^3=)
  • Stock Quotes (GOOG)
  • Dictionary (Define HTML)
  • Local Search (Computers Midland, TX)
  • Exact Search (Website Design)
  • Spell Check (Castcading Style Sheets)
  • Local Maps (Map 79707)
  • Unit Conversion (1 in to cm)

15. What is Website Hosting?

  • A web hosting service is a type of Internet
  • hosting service that allows individuals and
  • organizations to make their own website
  • accessible via the World Wide Web. Web hosts
  • are companies that provide space on a server
  • they own or lease for use by their clients as
  • well as providing Internet connectivity, typically
  • in a data center.

16. Which Hosting Company? http://www.webhosting.info/webhosts/tophosts/Country/US 17. Example from Yahoo.com http://smallbusiness.yahoo.com/webhosting/ 18. Example from GoDaddy.com https://www.godaddy.com/gdshop/hosting/shared.asp?app_hdr=&ci=5652 19. What in the World is HTML? Hyper Text Markup Language is a standardized language of computer code, imbedded in "source" documents behind all Web documents, containing the textual content, images, links to other documents (and possibly other applications such as sound or motion), and formatting instructions for display on the screen. 20. Example from UTPBSBDC.org 21. Common HTML Tages

  • BOLD
  • ITALICIZE
  • UNDERLINE
  • Link

  • = Line Break (Same as enter key)
  • = Starts New Paragraph

  • Heading 1
  • Email Us

22. What is an WYSIWYG Editor?

  • AW hatY ouS eeI sW hatY ouG et Editor is an
  • editor or program that allows an interface or
  • content developer to create a graphical user
  • interface (GUI) or page of text so that the
  • developer can see what the end result will look
  • like while the interface or document is
  • being created.

23. Popular WYSIWYG Editors

  • Microsoft Frontpage
  • Microsoft Expression Web
  • Adobe Dreamweaver
  • Apple iWeb
  • W3C Amaya
  • Sites.Google.com
  • Homestead.com
  • Mozilla Seamonkey

24. Important Skills & Techniques

  • Copy & Paste
  • Browsing the Internet
  • Uploading & Browsing for Files
  • Format Text
  • Save & Save As
  • Copying & Moving Files
  • Using Search Engines
  • Understanding File Hierarchies
  • Viewing Cached Versions of Sites
  • Using the Way Back Machine (Archive.org)
  • Creating New Files and Folders

25. Steps in Designing Website

  • Map Navigation Structure
  • Choose Page Layout
  • Choose Color Scheme
  • Choose Fonts
  • Design Homepage
  • Design Other Pages
  • Publish Website
  • Troubleshoot Website
  • Publicize Website

26. Mapping Navigation Structure 27. Types of Page Layouts

  • Site-Links Located at Top of Page
  • Site-Links Located on Side of Page
  • Other Types of Links

28. Example from UTPBSBDC.org 29. Example from BeltonEDC.org 30. Example from UTPB.edu 31. Example from Google News 32. Do I Have to Design It Myself?

  • There are several options for those who do not
  • want to design their website themselves
  • Hire a webmaster as a regular employee
  • Contract a freelancer or company to do it
  • Use a free template from OSWD.org
  • Purchase a professional template

33. Tips for Choosing Colors

  • Use colors that match your logo & branding
  • Make sure that the color scheme is legible
  • Try printing each page in grayscale to make sure there is enough contrast for users to read your content
  • Consider creating a separate printer friendly version of each important page

34. Tips for Choosing Fonts

  • Make sure that the font is legible using the color scheme you chose.Remember that most computers will not have exotic fonts. Stick to the basics ( Helvetica, Arial, Verdana, Georgia, Trebuchet MS, Century Gothic, Lucida).
  • If there is a font that you want to use for navigation or headings, consider converting it to an image.