monetizing mobile search today

Monetizing Mobile Search Today

Bryson MeunierNatural Search Associate Director, Content Solutions

Resolution Media

Resolution Media Overview

• 85+ dedicated search marketing professionals

• Headquartered in Chicago, IL with offices in NYC and San Francisco

• Acquired by Omnicom Media Group in 2005

• Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008

• $150MM+ in Annual Search Media Management

Successful Collaboration with Partner Agencies and ClientsAgencies: Clients:

Self-Monetizing:

NN SS WWFF

Entertainment

Self-Monetizing: Local Interest

Self-Monetizing: Travel

Three Ways

Think “Efficient”, Not “Emerging”

Ranking Factors

Focus on Smartphones First

Stop Guessing About Mobile Search Behavior

• Follow the Leaders:– Focusing on Google,

Yahoo! and MSN covers 84% of US mobile search market (Nielsen)

– Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore†)

*Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125†comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469

Stop Guessing About Mobile Search Behavior

• Mobile Keyword Research– Mobile Search Behavior Analysis– DIY:

http://www.brysonmeunier.com/how-to-do-mobile-keyword-research

Stop Guessing About Mobile Search Behavior

• Analytics for Mobile:– Mobile Analytics: Bango, Mobilytics, Omniture– Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-

9]$|4[0-7][0-9]$|480$)

Stop Guessing About Mobile Search Behavior

Emulators Webmaster Tools

Thank You!

BrysonMeunier.com/ses