monetizing blogs effectively

23
Blogging Superstars :How to monetize a blog effectively? Presenter Mohit Maheshwari

Upload: delhibloggers

Post on 08-May-2015

2.409 views

Category:

Business


0 download

DESCRIPTION

Monetizing blogs effectively.

TRANSCRIPT

Page 1: Monetizing blogs effectively

Blogging Superstars :How to monetize a blog effectively?

Presenter Mohit Maheshwari

Page 2: Monetizing blogs effectively

1

•Professional bloggers

•First time bloggers

•Part time bloggers

•Non Bloggers

•Others

Lets size up the audience

Page 3: Monetizing blogs effectively

2

Bloggers are Superstars and……………

Superstars blog !!!!!

Look who’s blogging…….

Page 4: Monetizing blogs effectively

2

Page 5: Monetizing blogs effectively

2

Page 6: Monetizing blogs effectively

2

Page 7: Monetizing blogs effectively

2

Page 8: Monetizing blogs effectively

2

Superstars need to be paid well…..

3 Examples of Blogs making Money

Page 9: Monetizing blogs effectively

2

Johnchow.com - $12-$15k per month

Page 10: Monetizing blogs effectively

2

PerezHilton.com = $40K –$80K per month

Page 11: Monetizing blogs effectively

2

MARIO ARMANDO LAVANDEIRA JR., better known as Perez Hilton

Page 12: Monetizing blogs effectively

2

Autoblog.com = Sold To AOL for $25 million

Page 13: Monetizing blogs effectively

2

•Direct •Sell advertising directly•Sell advertising via Search based ad networks – Google Ad sense•Sell your services/products•Affiliate Programs•Sponsorship•Become part of a Blog channel on an AD network•Donations•Merchandising

•Indirect •Blog Consulting•Blog Guest Writing•Non-Blog Writing•Speaking engagements

Some ways to Make Money From a Blog

Page 14: Monetizing blogs effectively

3

•Sales talent is scarce , expensive and on the move

•Advertiser Target market and domain identification needs market research

•Too small to be significant and worth time of advertisers and media planners

•Networking , credibility with advertisers , agencies important

•Too many choices – Physical sales team, Multiple Ad networks, Affiliate networks

Challenges in business development for independent bloggers

Page 15: Monetizing blogs effectively

4

The online challenge Enterprise publishers, media agencies and brand advertisers are facing two major challenges: Fragmentation and inventory limitations.

Why small can be BIG in today’s Internet

Page 16: Monetizing blogs effectively

5

Why small can be BIG in today’s InternetFragmentation

•With the rise in popularity of UGC and the increasing sophistication of internet usage, users are visiting more sites.

•5 years ago you could of reached 40% of the total online audience with just the top 5 websites.

•Today the same top 5 websites will only reach an average

15% of the total online audience •Publishers are losing market share, whilst media

agencies and advertisers are finding it harder to reach their

audience

Page 17: Monetizing blogs effectively

6

Why small can be BIG in today’s InternetInventory Limitations • Online advertising budgets are growing internationally by

@20 – 30% per annum• Established websites page views are only growing by 5 –

10% pa• Enterprise publishers have established media sales

operations and great relationships with agencies and big brand advertisers.

• Where publishers regularly ‘sell out’ of certain sections, advertisers would buy more inventory, if it were available• Up until now publishers have faced the choice of either:

Creating more very expensive content ‘in house’, buy competitors websites or be satisfied with the current level of advertising revenue.

Page 18: Monetizing blogs effectively

9

Revenue Generation Options•Appoint Site representation agency – CPM , Exclusive time based Slot buys , CPC

•Exclusive , Semi Exclusive ventures

•Extended / Outsourced sales force

•Personal touch

•Usually meets set targets

•Great for regional publishers and with limited sales network

Page 19: Monetizing blogs effectively

10

Revenue Generation Options•Major Search engines and their content network – CPC Based:

•Google Ad sense , Yahoo! Search Network ,MSN Ad Center

•Widely used and almost a default option for web publishers

•Many success stories have been built using Google Ad sense

•Sometime does a poor job in monetizing premium blog content and web applications / services .

•For Eg Premium blogs , websites get high revenue by consolidating together in an ad network and which does ad sales – Federated media , Glam.com , Gawker media blogs

Page 20: Monetizing blogs effectively

11

Revenue Generation Options•Join Geography , Vertical specific Ad networks – CPM , CPC

•Indian ad networks market is set to grow and time is right to consolidate fragmented Indian traffic.

•New ad networks focusing on Verticals are coming up –

•Travel ( a leading agency from India),

•British Asian Audiences ( a leading dot com group from India)

•Technology ( Tonic Tag)

•Still early days in the ad network market in India

•Right time to partner since more attention span by networks

•Builds alternate revenue streams which can be forecasted over a period of time

Page 21: Monetizing blogs effectively

12

Choosing the right ad sales partner•Check experience and background of top management

•Current advertisers and advertiser relationships in the marketplace

•Business plan and model

•Sales team and quality of business developers

•Establish Trust

•Long term relationship essential for success

Page 22: Monetizing blogs effectively

2

Indian bloggers need to come together and grad the advertising pie !!Blogger needs a Federated India

Page 23: Monetizing blogs effectively

13

We are partnering with technology bloggers and websites in India

Call / SMS : 9811334576

Email : [email protected]