monetizing mobile search today
DESCRIPTION
Presentation from Search Engine Strategies Chicago on monetizing mobile search.TRANSCRIPT
Monetizing Mobile Search Today
Bryson MeunierNatural Search Associate Director, Content Solutions
Resolution Media
Resolution Media Overview
• 85+ dedicated search marketing professionals
• Headquartered in Chicago, IL with offices in NYC and San Francisco
• Acquired by Omnicom Media Group in 2005
• Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008
• $150MM+ in Annual Search Media Management
Successful Collaboration with Partner Agencies and ClientsAgencies: Clients:
Self-Monetizing:
NN SS WWFF
Entertainment
Self-Monetizing: Local Interest
Self-Monetizing: Travel
Three Ways
Think “Efficient”, Not “Emerging”
Ranking Factors
Focus on Smartphones First
Stop Guessing About Mobile Search Behavior
• Follow the Leaders:– Focusing on Google,
Yahoo! and MSN covers 84% of US mobile search market (Nielsen)
– Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore†)
*Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125†comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469
Stop Guessing About Mobile Search Behavior
• Mobile Keyword Research– Mobile Search Behavior Analysis– DIY:
http://www.brysonmeunier.com/how-to-do-mobile-keyword-research
Stop Guessing About Mobile Search Behavior
• Analytics for Mobile:– Mobile Analytics: Bango, Mobilytics, Omniture– Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-
9]$|4[0-7][0-9]$|480$)
Stop Guessing About Mobile Search Behavior
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