realtime search and monetizing the realtime web

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Tobias Peggs GM | OneRiot Twitter: @tobiaspeggs OneRiot Realtime Web Search and Ads for the Realtime web

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Presentation given at SMX West, 3/2/10, for the panel "Real Time Search Beyond the Majors". Note - the "script" is in the note section of the ptt, if you download it.

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Page 1: Realtime Search and Monetizing the Realtime Web

Tobias Peggs

GM | OneRiot

Twitter: @tobiaspeggs

OneRiotRealtime Web Search and

Ads for the Realtime web

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Who searched the web today?

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Who searched to find out what’s going on right now?

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User Search Behaviors

The Inner Workings of a Realtime Search Engine http://bit.ly/WhitePaper2

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User Search Behaviors

The Inner Workings of a Realtime Search Engine http://bit.ly/WhitePaper2

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Realtime search engine

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Finds news, videos and images that people are buzzing about right now

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50,000,000

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PulseRank = PageRank for the realtime web

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Realtime index, ranking

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Distribution

97% of OneRiot searches are performed on partner sites, enabled by our API

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Partner Network

Serving over 50 million searches per month across the OneRiot Partner Network. 100% quarterly growth.

100+ partners

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1 minute ago

Taptu Mobile Search

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Scour social search

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Guardian content discovery

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Search Growth

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Monetizing the realtime web

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RiotWise = Ad market place for realtime web

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Good ads match user intent

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User intent on realtime web is to find out what’s going on

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Good realtime web ads helps user find out what’s going on

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“SeaWorld” query volume over time

Biggest query volume for people wanting to know “what’s going on?”

Realtime web is bursty

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“SeaWorld” query volume over time

You want ads to show up here

Realtime web is bursty

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“SeaWorld” query volume over time

Not here

Realtime web is bursty

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Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime.

Ads for the realtime web

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Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime.

OneRiot ad system constructs ad creative on-the-fly, determined by key words in the Content.

Ads are displayed relating to search terms or today’s trending topics.

Ads for the realtime web

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Ads for the realtime web

Advertiser Content (e.g. Huffington Post) is indexed by OneRiot as it gets published in realtime.

OneRiot ad system constructs ad creative on-the-fly, determined by key words in the Content.

Ads are displayed relating to search terms or today’s trending topics.

Users are trying to find out what’s going on right now. Ads are highly relevant in that context.

Advertiser pays on a CPC basis. OneRiot shares revenue with ad distribution partner.

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Serving over 50 million searches per month across the OneRiot Partner Network. 100% quarterly growth.

Partner Network

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UberTwitter BBerry client

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TwitIQ Twitter web client

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Ad Growth

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PulseRank

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PulseRank

RiotWise

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PulseRank

RiotWise

API

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Tobias Peggs

GM | OneRiot

Twitter: @tobiaspeggs

OneRiotRealtime web search and

Ads for the realtime web