monetizing the semantic web - sti international 2011/8. monetizing.pdf · 11 06.07.2011 monetizing...

KIT – University of the State of Baden-Württemberg and National Large-scale Research Center of the Helmholtz Association

Institut AIFB – Angewandte Informatik und Formale Beschreibungsverfahren

www.kit.edu

Monetizing the Semantic Web

Denny Vrandečić, Elena Simperl, Rudi Studer STI Summit, Riga, Latvia

Institut AIFB 2 06.07.2011 Monetizing the Semantic Web

Classic monetizing for technology

!   Product

!   Consulting

!   Apps for money or with ads

!   Training

!   Books

!   Save tons of money by using better technology


Different roles, different monetizing

!   End user

!   App developer

!   Data publisher

!   Technology provider

!   Research and standard development


Every bubble costs… someone


Unique Semantic Web monetizing

!   Metadata publication as collateral

!   Accountability and transparency

! Freemium data

!   Dump for free, rest for money

!   Data curation and aggregation

!   (not a complete list)


Metadata publication as collateral

!   Companies selling services or products may want to offer data for 3rd party websites !   In control of the data content !   Data is available anyway, can be turned into asset for others !   Increases value and presence of primary product

!   Metadata as a collateral for search engine optimization ! GoodRelations data seems to have improved rank !   Snippets and filters can be built on metadata (e.g. Google recipe

search)


Accountability and transparency

!   Consumers crave for more information and better consciousness !   e.g. fair-trade coffee and chocolate

!   Providing such information on a small package is infeasible

!   Instead, provide metadata about the products accessible through mobile device !   Where was it produced? !   Allergies and nutritional values !   Certificates for bio / fair trade / no child labor … !   Mobile device can check compliance to user demands


Freemium data

!   Provide entities (secure URI ownership) with minimal useful data

!   Establish yourself as authority

!   Richer data for additional money ! IMdb provide contact data and full financial breakdowns ! Geonames provides full quality check data as premium data


Dump for free, rest for money

!   Dumps and simple access as Linked Data are cheap ! GoodRelations seems to be unusually expensive vocabulary

!   Access via SPARQL can be very expensive !   Powerful filter and aggregation mechanism !   Especially in SPARQL 1.1 !   Provide more power, later time outs for money


Curation and aggregation

!   Using Semantic Web data means !   Selecting, !   Crawling, !   Cleaning, !   Mapping, !   Integrating, !   Storing, ! Inferencing over, and !   Querying the data.

!   This is hard and expensive – and can be outsourced

!   Data enriching as added value, e.g. legal publishers


Monetization and incentives

!   Today much of the data and links are made for free

!   Bringing money into the game may change things !   Performance of individuals and groups may be affected !   Voluntary work may be stifled

!   How will a ecosystem look like that allows and promotes both? !   Wikipedia killed encyclopedias !   Android killed mobile Linux development !   Open source coexists with commercial software


Discussion

!   Metadata publication as collateral !   Accountability and transparency ! Freemium data !   Dump for free, rest for money !   Data curation and aggregation

!   (not a complete list)

!   Others? !   Maybe write a white paper?


Every bubble costs… someone

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monetizing the semantic web - sti international 2011/8. monetizing.pdf · 11 06.07.2011 monetizing...

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