monetizing blogs effectively

Blogging Superstars :How to monetize a blog effectively?

Presenter Mohit Maheshwari

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•Professional bloggers

•First time bloggers

•Part time bloggers

•Non Bloggers

•Others

Lets size up the audience

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Bloggers are Superstars and……………

Superstars blog !!!!!

Look who’s blogging…….

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Superstars need to be paid well…..

3 Examples of Blogs making Money

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Johnchow.com - $12-$15k per month

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PerezHilton.com = $40K –$80K per month

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MARIO ARMANDO LAVANDEIRA JR., better known as Perez Hilton

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Autoblog.com = Sold To AOL for $25 million

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•Direct •Sell advertising directly•Sell advertising via Search based ad networks – Google Ad sense•Sell your services/products•Affiliate Programs•Sponsorship•Become part of a Blog channel on an AD network•Donations•Merchandising

•Indirect •Blog Consulting•Blog Guest Writing•Non-Blog Writing•Speaking engagements

Some ways to Make Money From a Blog

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•Sales talent is scarce , expensive and on the move

•Advertiser Target market and domain identification needs market research

•Too small to be significant and worth time of advertisers and media planners

•Networking , credibility with advertisers , agencies important

•Too many choices – Physical sales team, Multiple Ad networks, Affiliate networks

Challenges in business development for independent bloggers

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The online challenge Enterprise publishers, media agencies and brand advertisers are facing two major challenges: Fragmentation and inventory limitations.

Why small can be BIG in today’s Internet

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Why small can be BIG in today’s InternetFragmentation

•With the rise in popularity of UGC and the increasing sophistication of internet usage, users are visiting more sites.

•5 years ago you could of reached 40% of the total online audience with just the top 5 websites.

•Today the same top 5 websites will only reach an average

15% of the total online audience •Publishers are losing market share, whilst media

agencies and advertisers are finding it harder to reach their

audience

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Why small can be BIG in today’s InternetInventory Limitations • Online advertising budgets are growing internationally by

@20 – 30% per annum• Established websites page views are only growing by 5 –

10% pa• Enterprise publishers have established media sales

operations and great relationships with agencies and big brand advertisers.

• Where publishers regularly ‘sell out’ of certain sections, advertisers would buy more inventory, if it were available• Up until now publishers have faced the choice of either:

Creating more very expensive content ‘in house’, buy competitors websites or be satisfied with the current level of advertising revenue.

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Revenue Generation Options•Appoint Site representation agency – CPM , Exclusive time based Slot buys , CPC

•Exclusive , Semi Exclusive ventures

•Extended / Outsourced sales force

•Personal touch

•Usually meets set targets

•Great for regional publishers and with limited sales network

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Revenue Generation Options•Major Search engines and their content network – CPC Based:

•Google Ad sense , Yahoo! Search Network ,MSN Ad Center

•Widely used and almost a default option for web publishers

•Many success stories have been built using Google Ad sense

•Sometime does a poor job in monetizing premium blog content and web applications / services .

•For Eg Premium blogs , websites get high revenue by consolidating together in an ad network and which does ad sales – Federated media , Glam.com , Gawker media blogs

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Revenue Generation Options•Join Geography , Vertical specific Ad networks – CPM , CPC

•Indian ad networks market is set to grow and time is right to consolidate fragmented Indian traffic.

•New ad networks focusing on Verticals are coming up –

•Travel ( a leading agency from India),

•British Asian Audiences ( a leading dot com group from India)

•Technology ( Tonic Tag)

•Still early days in the ad network market in India

•Right time to partner since more attention span by networks

•Builds alternate revenue streams which can be forecasted over a period of time

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Choosing the right ad sales partner•Check experience and background of top management

•Current advertisers and advertiser relationships in the marketplace

•Business plan and model

•Sales team and quality of business developers

•Establish Trust

•Long term relationship essential for success

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Indian bloggers need to come together and grad the advertising pie !!Blogger needs a Federated India

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We are partnering with technology bloggers and websites in India

Call / SMS : 9811334576

Email : mohit@tonictag.com