mobile & social fundraising insights 2016

Mobile & Social Fundraising InsightsApril 2016

2

Channel selection – not one size fits all

3

4

YOU

5

Key to participant success• Tell your story

• Ask as many people as possible

• Ask multiple times

Boundless Fundraising™

7

Boundless Fundraising™• $400 Million

• 500,000 Participants

• 100,000+ Events

8

Common behaviors & themes

Social NetworkingUpdate activitiesSpeak up for causesExpress opinionsInfluence othersInvite others

Mobile UsersCommunicatorsConnected 24 X 7Active / on the goCollecting and sharing photosSocial media updates

Special Event ParticipantsActiveProud of the organizationEmotional storiesReach friends & family

9

Who is using the app?

Walk / 5K

Cycling

Multi-Day W

alk

Endurance

24 hr

General

Obstacle

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

FacebookMobile

10

Who is using the app?

Walk / 5K

Cycling

Multi-Day W

alk

Endurance

24 hr

General

Obstacle

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

FacebookMobile

11

Rewarding Top Participants

Yr 1 Yr 2 w BF Yr 1 Yr 2 w/o BF0

200

400

600

800

1000

1200

1400

758 778

476 406

447 453

443

352

86

Boundless FundraisingOfflineOnline

Participant Group

Fund

raisi

ng

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Fundraiser Identities• Set a fundraising goal

• Make a self pledge

• Update fundraising page with pictures and stories

• Send emails

• Use Boundless Fundraising™ and other available tools

Invest your time in those who identify

as fundraisersThey have GREAT

potential to increase their

success

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RETURNING RETURNING VIA BFW/O BF W BF

Reaching New Donors

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Make it easy for fundraisers to reach new donors• Coach fundraisers to comfortably ask

– Sample messaging for email and social media– Graphics to share through social media– How to-s and motivational messages

Smartphone vs. Tablet

Average usage by hours in the day & days of the week

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Average donation

Android Phone iPhone Android Tablet iPad0

10

20

30

40

50

60

70

80

$62.17

$70.77

$43.42

$74.16

18

iPhone vs. iPad donations

iPhone Do-nations

Facebook

Email

iPad Donations

Facebook

Email

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Understand use cases to support fundraisers• Participant and Fundraiser Personas

• Communication Channels – Phone, Email, Social Media, Text

• Device Platforms – Desktop, Tablet, Smart Phone and more

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YOU

Thank You!Contact us to learn more about Boundless

Fundraising™and strategic approaches for program success!